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What to Include in Your Promotional Marketing Budget

Promotional Marketing Budget Factors & Considerations

You have probably heard that promotional products are a cost-effective way to promote your business, but you may not know how this affects your marketing budget. The percentage of spend used for promotional marketing varies by business, but on average is about twenty percent of the entire marketing budget. Below are factors and considerations to take into account when deciding on where to allocate your promotional marketing budget.

Everyday Giveaways

Promotional products that are inexpensive and can be used for branding purposes should be included in your promotional marketing strategy. These are promotional items that aren’t used at any specific event but can be used as everyday giveaways. These are items that you would have in your store to hand out to customers, to promote an offer or sale and for other general branding purposes. Some examples of inexpensive promotional products you could use for branding include pens, koozies, totes and drinkware.

Event Giveaways

If you’re attending a tradeshow or similar event, you want your booth to have a steady flow of traffic. Giveaways will attract people to your booth or stand and will leave lasting impressions on them. Remember to be practical when it comes to giveaways at tradeshows and conference events. Attendees spend a lot of time walking around and visiting other booths, so you won’t want to choose bulky items and items that are hard to carry. Since there are usually many different organizations at tradeshows, you’ll want to choose promotional products that are unique so visitors remember your brand over others, such as current tech gadgets.

Branded Apparel

Whether your organization is attending a local 5k walk or run, a corporate event or a tradeshow, you will need branded apparel for your group of employees that are attending. Your branded apparel will be a representation of your organization, so you’ll want to have a clean and memorable image. Don’t forget about custom t-shirts or other apparel that you may be giving away to event attendees. If your business requires uniforms that need replacing or updating, you’ll want to include this in your promotional marketing budget.

Holiday Gifts

Holidays are a time for giving, and this is especially true when it comes to your employees. Employee appreciation gifts show your gratitude for their hard work and continued dedication to your business. Make sure they don’t go unrecognized during the holiday season and include money for employee gifts in your budget. If your business has longstanding clients, consider sending them high-quality gifts during the holidays to show your appreciation for their continued business.

Put Your Marketing Dollars to Good Use with EmbroidMe

EmbroidMe is a leader in embroidery and promotional products, and we can make your promotional marketing budget work for your business. With hundreds of thousands of products and apparel options, you can find everything you need to promote your brand all in one place. There are hundreds of EmbroidMe resource centers across the U.S. and worldwide, allowing you to stop in and see samples of many of our items. To find your nearest resource center, visit our website or call (877) 877-0234.