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Store Spotlight: EmbroidMe Wausau helps unite community after tragedy

On March 22, 2017 the small town of Rothschild, Wisconsin suffered devastation as a shooting took the lives of four people.  The victims were two local bank employees, an attorney and a police detective.

While most of the community was still in shock, the local EmbroidMe owner Mike and Becky Besaw and their team quickly jumped into action and created 1,000 #CentralWisconsinStrong bracelets and stickers.  They sold the items at their store for only $5 each, with all the money going to the victims’ families.  EmbroidMe of Wausau and Goin Postal covered the expense of producing the bracelets and stickers to ensure all the money would go to the cause. 

Word quickly spread about the fundraising efforts of EmbroidMe of Wausau’s and Goin Postal.  The stores even mailed products to former residents that no longer lived in the area but wanted to support their hometown.  The #CentralWisconsinStrong bracelets and stickers were sold for several months, raising a total of $12,800 for the victims’ families.

Mike and his wife Becky organized the fundraiser because, as a family owned and operated businesses, they are very involved in the community and this was their way of giving back.

EmbroidMe’s Commitment to the Community

EmbroidMe and its parent company, the United Franchise Group, are passionate about giving back to the community.  Whether it is raising money or volunteering for a worthwhile cause, community service is an integral part of our company. To learn more about EmbroidMe, please visit our website.