The Longevity of Promotional Products
Not only do businesses and other organizations love promotional products because of their cost-effectiveness, but consumers love them too. How much, exactly? Enough to keep certain items for up to a year! Promotional products have proven to be long-lasting forms of advertising for brands, as well as useful items for consumers.
Lasting Impressions and Recurring Use
For many years, promotional items have existed as advertising tools and, more importantly, as means of goodwill from businesses to consumers. Any business or organization that uses promotional products as a marketing tool knows they provide repeat and unlimited brand exposure. For consumers, the appeal is quite simple - they're useful.
According to research by Promotional Products Association International (PPAI), items that are kept for an average of 6 to 10 months are:
- Writing instruments and desk accessories
- T-shirts, outerwear and hats
- Bags and totes
- USB drives
Promotional Items that are kept for a year or longer include:
- Mobile power banks & other mobile accessories
Because you want recipients of your promotional items to find them useful, it is important to keep your industry and demographics in mind when determining which products to distribute. The above items can be useful to almost anyone, but certain demographics and audiences will appreciate particular items more than others. For example, if you're business is involved with technology, you may want to consider handing out mobile accessories or other tech gadgets that are likely to appeal to current and prospective customers.
Are You Ready to Experience the Power of Promotional Products?
Whether you are looking to begin a promotional product campaign or you're looking to continue an existing one, contact EmbroidMe today! We are leaders in the embroidery and promotional products industry, and with almost one million products available, there is something perfect for every organization in any industry. We are the world's largest promotional product and embroidery franchise with a strong hometown presence. Visit our website to find the resource center nearest you, or call 877-877-0234 today!