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Prepare for Tradeshow Season with Tradeshow Ideas from EmbroidMe

Inspiration and Tips for the Upcoming Tradeshow Season

Unique products and a creative booth are what make your organization stand out during tradeshow season. With so many other businesses and organizations at the tradeshow, you want to make sure you differentiate your booth from the countless others. This means staying on top of industry trends and creative promotional marketing tactics. Below are some ideas that you can use to make this tradeshow season the best one yet for your organization.

Useful Giveaways

Giving away promotional products is a given, but what products are the best and most memorable for tradeshows? There are too many options to list them all, but when deciding on promotional products to give away at tradeshows, you’ll want them to be useful long after the tradeshow. This will ensure your brand is seen time and time again. Also, visitors will appreciate giveaways that are smaller and easier to carry around. You could even provide branded swag bags full of useful and compact goodies that won’t be a hassle to carry around. Some customized items to consider are:

  • USB Drives
  • Pens and Pencils
  • Smart Wallet Phone Cases
  • Neck Wallet & Badge Holder
  • Lanyards

Eye-Catching Graphics and Display

Tradeshows are hectic and there are so many things for visitors to see. Make sure the graphic design of your booth really stands out and is eye-catching to those walking by. Go a step further and coordinate branded apparel of your employees with the graphics on your banners or tablecloths. This can make all the difference and create a cohesive image for your brand at tradeshows.


Don’t forget that the general layout and display of your booth has an impact on how well it will be remembered. For example, having a table between you and your visitors may not be the best option if you want to create an inviting and interactive atmosphere. Encourage communication by setting up your booth in a way that is physically inviting.

Engaging Entertainment

Your booth doesn’t have to be all show-and-tell. Get visitors involved with creative and fun games or activities that will leave a lasting impression. This can really be any type of game or activity, as long as it is relevant to your industry. You want visitors and participants to associate the activity with your brand, which will be easier to do when it is industry related. For example, your booth could have a prize wheel, trivia game, mini putt-putt or jumbo games, such as “Jenga” or a bean-bag toss game. Remember to modify them to tie into your business and industry.

Don’t Get Overwhelmed During Tradeshow Season

It’s easy to get overwhelmed between all the planning and ordering of various items that come with preparing for tradeshow season. Let the promotional marketing experts at EmbroidMe help you prepare for tradeshow season. With close to one million promotional products to choose from, there is bound to be the perfect combination of items for your brand to give away. We also offer custom embroidery and screen printing on various high quality apparel options. Get started today by visiting our website to find the resource center nearest you, or call (877) 877-0234.