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  • A Success Story From Dublin Ohio

    I began my entrepreneurial dream with just that...a dream. I had no prior business experience before taking this plunge. I worked in a prison for 8.5 years. When they said anyone could make this business work, they were not lying. The cards were stacked against me. No experience, not much working capital and a bunch of nay sayers. I knew 1 thing though , regardless of success or failure, I had nobody to blame or pat on the back except for me. UFG gave me opportunity to own my own business. It was up to me to make it work. When we opened in 2005, it was just me and a college buddy doing it all. We struggled as all new businesses do. But we persevered. There was no way I was going to fail and have all those people tell me, "I told you so!" I learned as much as I could about this business from other owners, vendors, workshops and trade shows. I learned about my competition. They taught me what to do and what not to do. I positioned myself within the community to be very opportunistic when it came to jumping on grenades others threw and made things work out for who would become my customers. Since my 1st year, I added another friend onto the team as a sales person. He is going to hit $200K this year. I finally have the right person in place for my CAS who can tolerate being around me for more than an hour. We are moving into a new facility - 50% more space, half the rent - which in itself will propel our company towards my goal of $1 mil in annual sales. The 1 thing that has stayed consistent with me for the past 5 years is that I have never and will never blame anyone but me my the companies shortcomings. Not corporate, not other store owners, the people I surround myself with and especially the economy. It's all about me. I will get to the top of the mountain or DIE trying. Joe Vulpio EmbroidMe Dublin 6345 Sawmill Road Dublin, Ohio 43017 (p) 614-789-1898

  • Air Dancer Dance Off Video EmbroidMe Morristown NJ

    This is a perfect example of using out of the box thinking to create videos that people will watch, and that will get your name out there to new customers. If your video puts a smile on someones face dont you think they will want to visit your store in the future? This is a short video of our air dancer featuring some local talent having fun. A big Thank You goes out to the Morris United girls soccer team, The Morristown Madams roller derby, Katie Sue the dancer and ballerina, Steve the break-dancer and everyone else who came out that day. We are your local souce for Embroiery, Screen Printing, Promotional Products & Persaonalized Gifts. Visit our showroom... EmbroidMe Morristown NJ 16 Pine Street Morristown, NJ 07960 George Zacieracha

  • Navy veteran stitches her way to success in Frederick

    simensenLESLIE SIMENSEN OF EMBROIDME FREDERICK, MD was featured in her local newspaper, overviewing her history in the Navy, how she became an EmbroidMe Franchisee, and some of the work she?s done in the community. ?What started out as a hobby became an obsession, which is now my business.? NAVY VETERAN STITCHES HER WAY TO SUCCESS IN FREDERICK by Chris Huntemann Maryland Community Newspapers Online Sept. 2, 2010 UPDATE! The day after this article was published Leslie emailed us to let us know that it already got her new customers & a new employee! ?So far this morning I?ve had three new customers call about yesterday?s article. Free publicity: good. ?Yesterday, I had the second of two cars follow me home, down my 250 foot long driveway, to ask me for my business card. Simply because they saw my wrapped van driving around the neighborhood. One was a college professor and they?ve ordered 150 jackets, the other is an FBI agent who needs an entire assortment of products and services. Wraps: good. ? Today I hired a new OSR that I?ve been trying to get. The deciding factor for him? Yesterday?s article where he learned more about me. More sales: very good.? EmbroidMe of Frederick, MD 5732 Buckeystown Pike, Unit 21 Frederick, Maryland 21701 Leslie Simensen

  • 2011 ASI Show - Coming Soon


    When: January 23-25, 2011 Where: Orange County Convention Center, FL

    This event is open to the Embroidery and Promotional Products Industry members. The cost for tickets are $45 each.

    Don't miss the hottest event on the East Coast, featuring 700+ suppliers, thousands of money-making products, renowned education and exciting networking events. Michael J. Fox, will be presenting during the morning Keynote.

    Visit: for more information. Or, call 877-ASI-SHOW with questions.

  • Competitive Greatness

    Mark JohnsonCompetitive Greatness, as Coach John Wooden describes it, is A real love for the hard battle, knowing it offers the opportunity to be at your best when your best is required. There are a lot of factors at play in our competitive world today the economy, the internet, and certainly the other embroidery, screen printing and promotional product companies that we face every day. My question is, Are you passionate enough about the competitive journey to build a successful business? The great competitors who I have known all share a joy from the struggle or journey it takes to win. But its not the victory that makes them successful, its the satisfaction that comes from putting in that supreme effort it takes to win. The extra hours, the motivation that you give to others, the hard work that goes into building something special. That is where the true victory lies, in the self satisfaction of knowing that you summoned your best effort to compete on the highest level. Are you doing the things necessary to compete in todays world? Are you marketing your business every day, looking for new employees every day, motivating others every day? We are in a great business we get to help other people with their businesses and make their companies or organizations more successful. What a great thing! But we need to compete every day. In my view, there is nothing tiresome in the old adage, When the going gets tough, the tough get going. But this doesnt have to be something that isnt enjoyed. If you are putting in your best effort there is a tremendous self satisfaction in the building of your business. Work hard and have fun with the journey. Mark Johnson President EmbroidMe

  • EmbroidMe - Dodge City, Kansas

    EmbroidMe - Dodge City, Kansas We would like to share a letter from one of our franchisees in Dodge City, Kansas...

    Without a doubt our EmbroidMe business would not be where it is today without the benefits that come with being part of a successful franchise.

    We started our business and had everything on the line-- it was a situation that we knew we had to make it work. We worked hard and are proud to say that in 6 years we have reached the Hall of Fame status. We have served on the Franchise Advisory Council for the past 4 years. We could not have been as competitive in our market without the benefits that we received from our vendors because of the size of our franchise. We have been able to show our clients and potential clients that we are local but at the same time we are global. This has been significant in the growth of our business and this has helped us as we have gone out to the businesses to present ourselves in a professional manner.

    One of the best things that has helped our growth has been the growth of our friendships with fellow franchisees and our corporate office support people. We have helped each other with our experiences and our connections to vendors and products. The most notable customer that walked through our door was a CBS Early Morning News representative, in Dodge City, Kansas no lessonly because of our franchise connections could we have taken care of 500 polos, screenprinted in two locations, ordered on Tuesday night after store hours and delivered to our door on Thursday afternoon! Then to return the favor we were able to suggest a product to a fellow franchisee that sealed the deal on a $20,000 order and secured the customers faith in EmbroidMe and in their ongoing contract. We enjoy helping others now as that is what makes the franchise system worksuccessful stores helping others to be successful.

    The Mentor program has been implemented to achieve this goal and we are proud to have served as head Mentors for the past year. At the last expo we received the award for Head Mentors of the Year and we were very honored to get this prestigious award.

    EmbroidMe Dodge City 1909 N. 14th Avenue, Suite B Dodge City, Kansas 67801 Kim & Gavin Unruh

  • New EmbroidMe Ownership In Germantown, WI

    GERMANTOWN, WI (SEPTEMBER 2010) - EmbroidMe, the world's largest embroidery franchise, announces a new owner for its Germantown store at W164 N11271 Squire Drive under the ownership of local resident Mark Metzker.

    Before becoming an EmbroidMe franchisee, Mark worked nearly 20 years as a programmer analyst for FIS, formerly known as Metavante. According to Mark, he has always wanted to own his own business.

    "The EmbroidMe franchise is a great opportunity to work with local businesses, developing creative solutions to build brand awareness and to get noticed," said Mark. "I'm looking forward to becoming part of the Germantown business community."

    EmbroidMe of Germantown will host an open house and ribbon cutting Thursday, September 23 from noon to 5:30 p.m. The Chamber of Commerce ribbon cutting ceremony will take place at 3:30 p.m. The public is welcomed to attend.

    Approaching 400 retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen-printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community.

    For more information on EmbroidMe in Germantown, contact Mark at (262) 251-2100 or info@embroidme-mequon. For franchising information, please call (800)727-6720 or visit

  • Knock 'Em Out of the Park With Embroidered Apparel for Teams

    WEST PALM BEACH, FL-(Marketwire - May 20, 2010) - The first pitch has been thrown, the first run has scored -- baseball and softball season is underway! With so many leagues across the country, baseball is a year-round sport. It's not too late to plan your team's embroidered apparel and gear for tournaments, all-star games or even next season.

    Baseball and softball are played in every corner of America. Teams are on the field to make a statement. A top-quality uniform says they are ready to play -- and win! With more than 2,100,000 Little League baseball and 300,000 softball participants worldwide, every team needs an edge. A good-looking, top-quality uniform can instill pride in its players. Parents and fans also like to get in the spirit by wearing their team's colors and emblazoning their child's name and number on their own shirts. Baseball uniforms can also form lasting memories. Many Little League players keep their uniforms as keepsakes and reminders of past glory.

    EmbroidMe, the world's leading embroidery franchise, has a wide variety of uniforms, apparel and gear to choose from. Top-name brands such as Champion and Majestic, and others, are all in play. With more than 400 locations, there is an EmbroidMe location nearby and ready to team up with sports leagues to provide the gear they need to be champions. Not only will the players know that they are wearing the best, but they'll look their best whether on the pitcher's mound, in the batter's box or sliding into home. Other sports items such as stadium blankets, backpacks or sports bags are also a great way to promote your team. No matter which team you're cheering for, EmbroidMe is your team uniform headquarters! For a complete selection of custom apparel, promotional products, team apparel, golf items, totes, personalized gifts, awards & incentives, and more, please locate a store near you at

    About EmbroidMe: With hundreds of retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community. To locate the store nearest you, visit:

  • Navy Veteran Stitches Her Way to Success in Fredrick

    Although Leslie Simensen served in the Navy during Operation Desert Storm in the early '90s, her toughest task may have been operating an embroidery kiosk by herself during the Christmas shopping rush.

    But Simensen, 45, parlayed that hectic retailing experience into becoming the owner of the Frederick franchise of EmbroidMe, a global embroidery company headquartered in West Palm Beach, Fla. Privately held EmbroidMe has more than 450 franchise locations in eight countries, according to its website. It had revenues of about $85 million in 2009, said company President Mark Johnson.

    A native of the Tulsa, Okla., area, Simensen participated in the Navy ROTC program while earning her bachelor's in journalism from the University of Oklahoma. She was commissioned into the Navy following her graduation in 1987.

    Simensen worked in public affairs at the Norfolk (Va.) Naval Station, then was a marketing officer for Navy recruiting in Dallas before heading overseas to join Operation Desert Storm as a protocol officer.

    "I was the only woman on the ship," Simensen said of her eight-month experience overseas.

    Simensen also worked for the Defense Intelligence Agency and on the presidential inaugural committee during her time in the Navy. Following her discharge in 1994, she worked many different jobs, including stints in the telecommunications sector and at Walt Disney World in Florida.

    After the telecommunications industry fell on hard times about eight years ago, Simensen was introduced to embroidery after wanting to create personalized items for her children.

    She began creating embroidery for other parents and participated in craft shows.

    While selling her embroidery at a kiosk in the Martinsburg (W.Va.) Mall during the 2007 holiday shopping season, Simensen was approached by Brian Smith, who was with his wife doing their holiday shopping.

    At the time, Smith was the mid-Atlantic region vice president of United Franchise Group in West Palm Beach, which owns EmbroidMe. Smith, who has since left the company, said he approached Simensen because she was "doing an exceptional job despite being by herself in a tough shopping environment."

    Simensen initially was hesitant about becoming involved with EmbroidMe, because she said she didn't feel comfortable being told what to do.

    But after a visit to other EmbroidMe stores and the company's headquarters, Simensen said, she "fell in love with it. I knew it would be a great opportunity for me ... and in the two years that I have been here, the corporate office has been amazing with their support."

    Simensen bought the Frederick EmbroidMe location in August 2008; she declined to disclose the price. The store produces specialty apparel and promotional items for large and small businesses, schools, churches and even firefighters.

    Simensen also has created products for Frederick American Little League baseball and the Frederick Keys minor league baseball team. David Ziedelis, the Keys' general manager, said EmbroidMe has partnered with the team and sponsored its charity golf tournament. The store "produces a lot of our promotional items" and apparel for the Keys' stadium staff, he said.

    "This is our first year working together and [Simensen] has been tremendous," Ziedelis said.

    Simensen declined to disclose specific sales figures, but said she surpassed her total 2009 sales in June. So far, sales are up more than 60 percent from a year ago. She has one full-time and three part-time employees.

    The Frederick store has won multiple company awards, including EmbroidMe's Top Store Appearance award at the company's annual expo in July. The Frederick store was one of eight EmbroidMe locations worldwide to receive the award and Simensen also received the Overall Improved Store award at last year's expo, the only U.S. store to receive the award, she said.

    Johnson said Simensen "does an outstanding job" and is a "passionate" franchisee who "cares about her employees."

    Simensen lives in Martinsburg with her husband and two daughters.

  • Million Dollar Dream - EmbroidMe East Tamaki

    When Wayne Strong first took over EmbroidMe East Tamaki back in late 2007 he said he wanted to reward the person who spent the 1 millionth dollar with him. He didn't expect it to come around quite so fast, but it did, on 17th November 2009. "We appreciate the business of all our customers, but there could only be one who spent the millionth dollar, and it happened to be Nova Therm" Mr Strong stated at the presentation. "We are pleased to be able to mark this milestone by rewarding a valued customer."

    The lucky recipient of a Christmas hamper plus over $500 worth of complimentary caps with their logo embroidered on them was Nova Therm, a manufacturing company based in East Tamaki. "We are very surprised to receive these caps and were more than happy with the products and service we had received to date. We will definitely be placing further orders in the future" said Paul Vujcich, Managing Director of Nova Therm. EmbroidMe East Tamaki had just completed a substantial clothing order for the team at Nova Therm. In ongoing discussions caps were something that was being considered for the New Year. "It seemed like the obvious thing to me", Mr Strong confirmed. "We specifically chose something that we knew they were interested in, and would get a lot of use from"

    EmbroidMe is a brand which is managed in New Zealand by the Business Franchise Group. Despite the challenging trading environment over the past 18 months, the group has grown to 8 stores across New Zealand, and the group's growth has been pleasing. Greg Longstaff from the Business Franchise Group says "we are lucky to have passionate owners like Wayne who go the extra distance with finding solutions for their customers. We attribute this and our varied product range for brands success over the past year".

    EmbroidMe East Tamaki has gone from strength to strength this year, despite the doom and gloom merchants. "Turnover is actually up over 19% year to date compared to the previous year at the end of November, which is not bad for a recession is it?" Mr Strong does not deny that trading conditions have been tough for some companies. The demise of a number of their own direct competitors bearing witness to the difficulties experienced by many in 2009. However it would seem that making yourself more visible to your customers during tough times is something that a lot of companies have taken up with some enthusiasm. Mr Strong advised "People are realising they need to ensure that staff uniforms are up to scratch in order to portray a professional image. As well as being good at what you do, you need to look the part as well. We have even had some businesses that have been around for many years adopting a uniform for the first time."

    EmbroidMe East Tamaki supply and brand the full range of apparel and promotional products. They provide Embroidery, Screen printing, Vinyl lettering, Digital transfers and Promotional Products ranging from cooler and tote bags to pens and umbrellas. If you can put your name on it, we can supply and brand it for you. Operating from their fully stocked showroom on the corner of Smales and Springs Roads they have customers throughout Howick, Pakuranga, Botany and East Tamaki, as well as the Pohutukawa Coast, Clevedon area and a growing number of customers in the newly developing Flat Bush area.

    Anyone looking for a 1 stop shop for all their branded clothing and promotional products should seriously consider what EmbroidMe East Tamaki has to offer before they make any decisions. They have no minimums, fast turn around times, a vast range of solutions and the strength of being the global leader in their field. See EmbroidMe East Tamaki today and GET NOTICED!

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