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  • Why Custom Uniforms from Embroidme Are More Than Just Clothes for Work or School

    Uniforms are required for many reasons by companies and schools. Uniforms create a cohesive look and help customers identify workers and students identify their peers. A quality uniform shows that the person wearing it is qualified, ready to work and carries the reputation of the company or the school, literally, on his sleeve. When a company issues a uniform to an employee it is a symbol of trust that says "you are a welcome member of our team." When a student puts on their school uniform it says "I am ready to learn and be a part of this class." There are a variety of reasons why uniforms are more than simply clothes that employees and students wear while working. EmbroidMe, a nationwide specialist in embroidery and screen printing, has defined important reasons why uniforms are more than just clothes for work.

    • Uniforms build awareness as "walking advertisements" for businesses and schools and give those wearing them a professional appearance while they are on-site or out amongst the community.
    • A premium uniform emphasizes a commitment to superior quality.
    • A uniform shows that the employee or student is serious about their business.
    • High-quality company uniforms save people money. They don't have to worry about building a wardrobe or taking the chance of damaging their personal clothes while performing their tasks.
    • They eliminate fashion competitions and the need for unpleasant confrontations about appropriate clothing at school, and even in the workplace.

    There are many compelling reasons to use uniforms, while custom uniforms can be a positive force for companies and schools. Uniforms from EmbroidMe are top-quality, and the large selection and affordability allow a company or school to stay one step ahead of its competition. There are a multitude of styles, fabrics and colors to create the "look and feel" of their company uniform. With more than 800,000 items to choose from, EmbroidMe has a marketing solution for every business, school or organization.

    About EmbroidMe: With hundreds of retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, promotional products and gifts to both the private and commercial segments of the business community. To locate the store nearest you, visit:

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  • How Ray Titus Engages His People to Keep United Franchise Group Growing

    How Ray Titus Engages His People to Keep United Franchise Group Growing

    Ray Titus was 23 when he started his company, and he was committed to outwork and outhustle anyone that stood in his way.

    Life balance was the last thing on his mind as he looked to do whatever it took to get his business off the ground.

    “When you’re young and inexperienced, you don’t have a choice,” Titus says. “You need to outwork everybody else. Once you start to get some experience and start developing your style and who you are, you can balance things a little bit better.”

    Titus co-founded SIGNARAMA in 1986. The company is now part of United Franchise Group, the franchising company Titus also founded and now leads as CEO. With revenue at UFG growing from $336 million in 2005 to $465 million in 2007, Titus has gradually learned how to find that balance in his duties.

    He learned that he can’t have a hand in every action that is taken and every decision that is made in the growing company of 180 corporate employees. You simply have to let go of some things and allow your people to do the jobs that you hired them to do.

    “If I’m making every decision, then I’m always going to be making every decision,” Titus says. “I think most individuals have seeds within themselves that can be pulled out if you’re willing to put the time and effort into them or wait long enough for it to happen. Most people are just too impatient. They either want them to be a star, or they are fired. Life doesn’t work that way. We all need to grow.”

    You need to have faith that you made a good hire and be willing to invest the time to develop the talent that led you to bring this person on board your organization in the first place.

    “Good people like challenges, and they want to be challenged,” Titus says. “They enjoy the challenge as long as it’s done the right way. If they accomplish great things, even beyond what they thought they could accomplish, then they really respect you a lot more for helping them achieve those challenges.”

    Titus’s challenge is to develop the same values and principles throughout his expansive organization. It’s not always easy to do, but having a positive attitude about the task is a good place to start.

    “Be the company’s No. 1 cheerleader,” Titus says. “You have to be able to pump your team up from your sales staff to your vendors right on down the line. With us, it’s franchisees. They are all independent individuals, but you have to get them pumped up, too.”

    Here’s how Titus blends a can-do spirit with a sense of accountability to keep United Franchise Group and his employees moving forward.

    Teach them how to fish

    With a company that has employees spread around the world, it can be difficult to have face-to-face meetings with anyone who is not at your corporate office on a regular basis. Technology does help and Titus tries to arrange as many meetings as possible where he can sit down with his people and go over what’s happening.

    To keep his employees focused on doing what’s best for the company, Titus encourages them to maintain regular contact with their customers.

    “It’s the closeness to your customer, the relationship with your customer, knowing their name and knowing what’s going on in their lives,” Titus says. “If somebody opens up another business and they beat your price, you’re not going to lose a customer you have a relationship with. Having that relationship is very important.”

    Build relationships with customers through regular communication. Talk to them at a convention or get together after a meeting and see what’s on their mind.

    “Speak to the person as you are servicing them,” Titus says. “Don’t be afraid to ask questions. ‘What did you like most? What can I do better?’ Get suggestions. We’ve actually included customers and vendors in our strategic planning sessions. They become part of the vision of the future of our company.”

    One of the best times to get feedback from customers is at the time of their first experience with your company.

    “You’ll get great feedback from brand-new customers that will tell you why they purchased from you or why they are coming with you,” Titus says. “There are a lot of salespeople out there that are afraid to ask that question. They sell something, and they are just happy they sold the product or service, and they can’t wait to get back to the office and show everybody the contract they signed.

    “They should really be finding out what other needs the customer might have. How did they find out about you? Maybe you can get more and advertise in those places. You can really start to pinpoint what’s working best in your sales process.”

    Show that you care

    You need to do what you can to get to know your people beyond the work that they produce for your company. It can make things a lot easier when the outside world infringes on your employees’ ability to do their job.

    “We had an employee whose wife had a baby two months premature,” Titus says. “He left the hospital to go pick up his other child, went around the block and got in a car accident and totaled his car. You have a wife and a baby in intensive care and you’ve got a car that is totally wrecked. You’ve got a guy that’s not thinking too straight.

    “If I don’t know what’s going on, I might say, ‘What the heck is going on with you?’ and find fault with something.”

    Instead, Titus was able to draw on his own experience dealing with a premature birth and offer support to his employee.

    “You just have to be open and have a relationship with your people and talk with them,” Titus says.

    Developing closer relationships with your people will help you be more aware of the circumstances when problems arise. But in the scope of the business, it will also open new doors to feedback and suggestions that could help the company.

    “There are so many companies out there that tell people what they want to accomplish, but they don’t go to the other side and find out what the employees want,” Titus says.

    Gathering this input may involve meeting for breakfast or lunch or it could be a simple walk around the building.

    “Most times, it’s just stopping by their office, knocking on the door and saying, ‘How are you doing? What’s going on?’” Titus says. “‘I heard about this, what’s going on with this? Is there something I can help you with?’ If you do more helping them instead of pointing fingers, I think that helps a lot.”

    The idea is to make a real effort to listen to what your people have to say and understand the challenges that they face in doing their jobs.

    “There are times when I feel like I’m biting my tongue so hard it’s going to come off,” Titus says. “I have to recognize they have the same challenges, and in some cases, it’s much harder for them. They may see things differently than I do. There’s never one way to get something done; there are multiple ways. ... Encourage them to do what they feel is right. Pull out of them what they want to do rather than tell them what I would do.”

    When he’s out of his office talking to employees, he always asks a lot of questions. One reason is to get his employees out of the habit of telling him what they think he wants to hear and keeping their concerns to themselves.

    “If they don’t question it out loud, they are going to keep it in their head, which is worse,” Titus says. “I’d rather have it come out of their mouth than be in a situation where they are thinking it, but they give you lip service.”

    It comes back to the idea of empowering people and putting them in a position to affect change in your organization.

    “I might say, ‘Everything is great right now, but how are we positioning ourselves for 2010?’” Titus says. “‘What are we going to do in 2009 if certain things don’t work the same way? Do you think we might want to invest in a little better Web site or hire another person to organize this for the future so we can continue doing well?’ Try to get it to come out of their mouth.”

    Several years ago, Titus was looking for a person with an international background to fill a key position in the company.

    “We’re going through this whole placement process and spending money on advertising and looking for this person,” Titus says. “Meanwhile, I have somebody in my company that lived in Mexico for five years, speaks Spanish and would love the position. But I don’t even know it.”

    It was a lesson that has stuck with Titus, forcing him to realize that you should never lose touch with your people.

    “You always have hidden gems in there,” Titus says. “My dad would always say, ‘If you want to find out about a school, you don’t ask the principal. Ask the janitor.’ If you want to find out about an organization, don’t ask the senior executives. Go ask the people that are handling the facilities, the IT people. Go ask the people that are handling the sale of equipment.”

    By getting everyone involved in the operation of the company, UFG has grown to 1,450 franchise locations in 50 countries. Titus hopes to increase the number of locations to 2,000 by 2010.

    For Titus, the key to success is actually very simple. “Treat people the way you want to be treated,” Titus says. “That goes a long way in running a successful company.”

    When asked when he will be satisfied with his accomplishments in the business world, Titus says it’s not going to happen.

    “I’m very proud of what we accomplished,” Titus says. “But why would I want to just sit back and be satisfied? Save that for retirement.”

    Titus embraces employees who show a little initiative or even a desire to sit in his chair one day.

    “Some people are threatened if someone says, ‘I want your job someday,’” Titus says. “I’m not threatened at all; I’m happy. ‘You want my job? Let’s see what kind of work you’re willing to do to get it.’ I’d rather have somebody that wants to achieve more and accomplish more and isn’t going to be just satisfied.”

    HOW TO REACH: United Franchise Group, (888) 816-6749 or

    Source: New feed

  • Embroidme Turns Print Catalog Into a Dynamic, Interactive Online Experience

    West Palm Beach, FL- EmbroidMe, Inc., the world’s largest embroidery and screen printing franchise, goes high-tech with an online catalog that enables viewers to see their own personal image, right on what they are buying. The new process gives customers the ability to upload their own logos and create virtual samples on a variety of promotional items and decorated apparel. Additionally, the e-catalog eliminates the need for wasteful paper catalogs in an effort to further EmbroidMe’s green initiative.

    “This is an exciting advancement in our ability to give customers the service they need,” said an Embroidme Representative. “As we work to serve as consultants and help our customers grow their businesses, we can use this tool to explore additional advertising solutions.”

    Customers can now browse through pages of the new online catalog just like browsing through the pages of a paper catalog. After “virtually turning” the pages, once the customers select the desired item, it is enlarged in high clarity, along with the catalog description.

    For some, using an online catalog may not be a new experience, but what makes EmbroidMe’s new e-catalog so unique is the ability to view personalized logos on chosen items with the click of a mouse. No graphic design experience or special programs are necessary.

    “Many people find it difficult to visualize exactly what a finished product is going to look like with their logo on it,” said an Embroidme Representative. “That being said, they also know exactly what they want when they see it.”

    The new e-catalog service helps you decide exactly where you want that screen printing on shirts you are ordering, or tells you if your custom embroidery will fit on ball caps. It’s time to stop guessing and start creating! Check out the e-catalog at today to see your logo on thousands of items.

    About EmbroidMe:

    With hundreds of retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community. To locate the store nearest you, visit and follow us on Twitter at

    Source: New feed

  • New Embroidme Franchise Opens in Qatar


    New Embroidme Franchise Opens in Qatar

    DOHA, Qatar (September 9, 2008) – Hasan Yousef Al-Sai has been granted a Master License to develop franchises in Qatar for EmbroidMe, the world’s largest embroidery franchise. Al-Sai will develop the award-winning brand by launching a flagship location in Doha, Qatar in March of 2009 with his partner, Ali Jaber Al-Kuwari.

    World Franchisors, a division of United Franchise Group of West Palm Beach, Fla., will assist EmbroidMe and Al-Sai with their expansion in Qatar. World Franchisors helps franchise organizations expand internationally, reach more customers and enhance profitability.

    With hundreds of retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen-printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community.

    Individuals interested in receiving more information on EmbroidMe in Qatar should contact Al-Sai at +974-5754422. Those interested in international availability and master license opportunities, should contact Tony Foley, President of World Franchisors at 001-561-868-1358 (U.S.) or at

    Photo caption:
    Present at the license signing were (from left to right): Michael Prince, Director of Franchise Relations, WORLD FRANCHISORS, Ali Al-Kuwari, Ray Titus, CEO of UNITED FRANCHISE GROUP and Hasan Al-Sai, EmbroidMe Master Licensee.

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  • Ray Titus Named to Counselor Power 50 For 2008

    Ray Titus Named to Counselor Power 50 For 2008

    WEST PALM BEACH, Fla. – November 19, 2008 - Advertising Specialty Institute®, the largest media and marketing organizationserving the advertising specialty industry

    The Counselor Power 50 is an impressive group of executives who have redefined innovation at their companies, are setting the pace for the marketplace and whom other distributors and suppliers emulate in their best practices.

    The ranking is determined by a panel of editorial experts at the award-winning Counselor magazine. The panel first sent a survey to industry distributors and suppliers, asking them to nominate potential newcomers to the list and to also indicate whether those on last year’s list should move up or down, or be removed. It also carefully weighed other factors, such as nominees’ achievements throughout the year and the health of their companies.

    “We have received many comments about the Counselor Power 50 list,” said Timothy M. Andrews, president and chief executive officer of ASI. “Distributors and suppliers like to tell us who should move up or down in the rankings as well as who should be moved off the list entirely. Our readers are not shy.”

    “We expect 2009 to be our best year ever. In addition to our success in the United States, we have experienced growth internationally in Australia, Canada, China and India,” said Ray Titus, CEO for EmbroidMe.

    This year’s group was announced at the second ASI Power Summit, an exclusive event attended by over 200 executives and business leaders from around the globe who discuss issues vital to the advertising specialty industry, identify best practices and determine ways in which the industry can productively move forward.

    For the complete Counselor Power 50 ranking for 2008, visit

    About EmbroidMe:

    Headquartered in West Palm Beach, Fla., EmbroidMe (, is the world leader in the full-service embroidery, printed apparel, promotional products and personalized gifts industry. With hundreds of retail locations worldwide, EmbroidMe provides its services and products to both the private and commercial segments of the business community. The company is part of the UNITED FRANCHISE GROUP (, an organization that specializes in franchise development and services.

    About ASI

    Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit

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  • Create A Buzz

    WEST PALM BEACH, FL- An intuitive organizer in charge of the company's upcoming trade show will realize that the key to success will be driving traffic to the booth. Creating "buzz" on the trade show floor is pivotal to drawing attention away from the competition and increasing meaningful traffic into the company's exhibit area. The more booth visitors exposed to the products and sales message, the greater the prospect pool that the show sales team has in which to pre-qualify leads and generate sales. Trade shows are one of the best ways to get in front of customers and prospects, and providing unique giveaways will quickly get the word out to visitors to drop by the booth.

    Aside from the hype that can be generated through a creative giveaway to drive traffic to the booth, the items themselves also spread the word about the product or service being offered. They are a great way to establish or enhance the company's brand identity and serve to establish a bond of goodwill and create a positive image. Of course, the trick is to select the right item -- one that grabs attention and also delivers the proper image for the product or service.

    How does one select the proper item? Cost-efficiency is an important consideration. To find the balance between staying within the allotted budget and finding the right item to generate buzz and deliver the proper image, an experienced vendor such as EmbroidMe should be consulted. A low-quality product may send out the wrong brand message. EmbroidMe specializes in helping businesses manage and market their brands at trade shows through custom embroidery, screen printing and offers a wide variety of promotional products. EmbroidMe offers not only expertise, quality and affordability, but with more than 800,000 items to choose from, you will find that unique and "buzz" item that will be the hit of the show.

    About EmbroidMe: With hundreds of retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing, as well as promotional products, to both the private and commercial segments of the business community. To locate the store nearest you, visit:

    Source: New feed

  • Ufg Ceo Receives Honors at Palm Beach Atlantic University American Free Enterprise Day

    Ufg Ceo Receives Honors at Palm Beach Atlantic University American Free Enterprise Day

    Ray Titus, CEO of the local franchise development giant, United Franchise Group (, has been honored today with a companion medal during Palm Beach Atlantic University’s American Free Enterprise Day ceremony. Titus was nominated by previous medal winners and selected by the American Free Enterprise Advisory Board for his community involvement and entrepreneurship.

    Titus was one of five companion medalists who include local business leaders, Leonard W. Martling of The Weitz Company, Wallace Sanger of Royal Management and Misty G. Travani and Darline M. Richter of Travani & Richter, P.A. John M. Gregory, managing partner of SJ Strategic Investments, LLC received the 2008 American Free Enterprise Medal.

    Titus is the son of franchise pioneer Roy Titus, founder of Minuteman Press International, Inc., who along with Ray co-founded SIGNARAMA in 1987. Titus has since led United Franchise Group to become a $500 million international franchising resource with 1,400 franchise locations in 50 countries and five brands: SIGNARAMA, EmbroidMe, Billboard Connection, FranchiseMart and Plan Ahead Events.

    In 2007, Titus was the first franchisor ever to be awarded the "E" Award from the U.S. Department of Commerce for export excellence. President Bush presented him with the award to recognize the increase in export revenue for the SIGNARAMA brand by 700 percent in just three years. Titus also established the United Franchise Group Foundation which supports Shriner’s Hospitals for Children, Junior Achievement and Africa Bridge. He also serves on the Board of Governors at Northwood University and on the Board of Directors for Junior Achievement of the Palm Beaches.

    In 1980 Palm Beach Atlantic became the first university in the U.S. to establish a course in American Free Enterprise, making it a part of the school’s required curriculum. American Free Enterprise Day began in 1984 to honor the individuals whose hard work and achievement exemplify the best of the American Free enterprise system.

    About United Franchise Group:

    Headquartered in West Palm Beach, Fla., United Franchise Group ( is a $500 million international franchising resource. Brands include SIGNARAMA, EmbroidMe and Billboard Connection, as well as two new brands -- FranchiseMart, a retail location to research business opportunities before investing; and Plan Ahead Events, a home-based corporate event planning franchise. Additionally, UFG’s continuum of franchise development services helps entrepreneurs grow their businesses domestically and/or globally with Accurate Franchising, Franchise Greenhouse and World Franchisors. Information on franchising opportunities is available at 800-286-8671

    About Palm Beach Atlantic University

    Palm Beach Atlantic University is a private, independent university offering undergraduate, graduate and professional degrees, with campuses in West Palm Beach and Orlando. The University is dedicated to the integration of Christian principles to prepare students for lifelong learning and leadership. For additional information, visit our Web site:

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  • Frankston EmbroidMe Wins The Presidents Award

    Frankston EmbroidMe Wins The Presidents Award

    FRANKSTON, VIC (April 2008) – EmbroidMe, a full-service custom embroidery, screen-printing, promotional products and personalized gifts franchise, has given its top honor to Nancy and Pete Bloomfield. The award was given at World Expo 2008, the industry’s largest privately-held vendor tradeshow in Orlando, Florida.

    “The President’s Award is given for outstanding contribution to the growth of the EmbroidMe franchise network around the world and for exceptional sales, quality products, exemplary customer service and for being a team player,” states Ray Titus, CEO. “We are honoured to receive this award because now being the best in the world belongs to Frankston,” says Nancy Bloomfield.

    EmbroidMe Frankston is responsible for re-kindling the “I Love Frankston” community spirit several years ago and continues to be supportive of the town. They are a principal sponsor of the Frankston Business Chamber and Pete sits on the Frankston Tourism Executive Committee. Additionally, they sponsor the Frankston Football Club.

    For more information on EmbroidMe Frankston, contact Nancy or Pete at (03) 9781 0444 or visit their store at 10 -12 Olsen Street, Frankston.

    Source: New feed

  • New Online Catalog Feature for Embroidme Customers

    WEST PALM BEACH, Fla. (December 3, 2008) – EmbroidMe, the world’s largest embroidery franchise, announces a new online electronic catalog feature that will greatly enhance the viewing experience for customers with unique perspectives of products, unlike anything else in the industry.

    Until now, EmbroidMe’s extensive catalog selection was available only in hard copy. For the first time, customers can see it online. Additionally, enhanced features will allow each customer’s individual logo image to be super-imposed on individual embroidered products and promotional items. Customers can see exactly what their finished product will look like with their distinct logo. This advanced system will also enable franchise owners to use a personalized catalog link to send the electronic document directly to their customers, with the customer’s logo displayed on the products inside the catalog.

    “This is an exciting advancement in our ability to give our customers the service they need. As we work to serve as consultants and help our customers grow their businesses, we can use this tool to explore additional advertising solutions,” said EmbroidMe President, Mark Johnson.

    With hundreds of retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen-printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community.

    For franchise information on EmbroidMe, please call (800)727-6720 x1368 or to locate the store near you visit

    Source: New feed

  • Expo South's Big Pitch

    Expo South's Big PitchFor many franchise owners, Franchise Expo South at the Miami Beach Convention Center is one of the most important industry shows of the year, allowing them to pitch their businesses to prospective franchisees.

    “The reason we do this show is because we’re strong in South Florida,” said Jaime Remond, national sales director for Hollywood-based OXXO Care Cleaners, an environmentally friendly dry cleaner and laundromat franchise. “Every year, we sell stores from the show.”

    OXXO has had an exhibition at Expo South for each of the show’s three years. When the fourth annual show takes place Jan. 15-17, OXXO is scheduled to be there again.

    The 2009 expo attracted about 225 exhibitors from 38 countries and more than 8,600 visitors, said Joel Goldstein, group marketing director for MFV Expositions, the Paramus, N.J.-based company that owns the expo. In late December, Goldstein said he was expecting about 200 exhibitors for the 2010 event.

    Expo South is one of three major shows MFV produces, Goldstein said. The others are in Washington, D.C., and Los Angeles. Expo South caters to the southeastern U.S., as well as foreign visitors who may want to open a franchise in Latin America or the Caribbean, Goldstein said.

    Franchise growth in Latin America

    Latin America is experiencing robust growth in franchising, which makes Expo South increasingly more important, noted Alisa Harrison, spokeswoman for the Washington, D.C,-based International Franchise Association, which promotes the expo for MFV. Brazil, for instance, is expected to have a 14.5 percent increase in sales of franchise units in 2010, she said.

    “International business is one big reason we do this show in Miami,” said Ray Titus, CEO of West Palm Beach-based United Franchise Group. “Some of the biggest [Latin American] markets are still available.”

    United Franchise is the holding company for five franchise brands, including Signarama and EmbroidMe. Among all its brands, United Franchise has about 1,400 stores in 55 countries and about $500 million in systemwide sales, Titus said.

    United Franchise has exhibited at Expo South every year, and it plans to exhibit four of its brands at the 2010 show, Titus said. The company has sold franchises every year at the expo, he noted.

    Exhibitors pay about $4,400 for a 10-by-10 booth. Larger booths are available for more money, Goldstein said.

    For the whole weekend, tickets cost the general public $30, but the expo offers many free tickets through promotional campaigns, he said.

    Seminars offer insights

    Potential franchise owners can rub elbows with exhibitors, and attend seminars that cover topics such as how to finance a franchise.

    For prospective franchisees, the expo offers the best opportunity to learn about a franchise because of the interpersonal contact, Goldstein said.

    Because of tight lending and the economy, the past year has been very challenging for prospective franchisees, Goldstein said. Even so, significant interest remains because of the well-established franchise model and the fact that many who are out of work want to go into business for themselves.

    “Franchising is a great way to get into your own business,” Titus said.

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