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  • Using Corporate Apparel to Create a Professional Image

    The attire your employees wear can speak a great deal about your company as well as the products and services you sell. Customized corporate apparel can help project an image of professionalism. In addition, a unified look can help create an atmosphere of teamwork among the employees at your business and foster a sense of ownership and personal stake in the success of the company.

    A unified look can immediately identify your employees to customers, reducing the amount of time a potential customer would have to wait to receive assistance. For example, consider the iconic blue polo shirts and khaki pants worn by Best Buy employees or the easily recognizable red polo shirts worn by Target employees. If you don’t think apparel can leave a lasting impact on customers, consider what might happen if you were to wear a blue polo and khaki pants and visit a Best Buy store. Undoubtedly something like this would happen, although not nearly on the same scale.

    Custom apparel is an obvious choice in the retail space, but what about with more service-oriented businesses? Using corporate apparel to project a professional image can influence the public’s perception of your business. If your company takes pride in its appearance, then the perception is you will take pride in your work, as well. In service-oriented businesses this is essential; people trust your company and its representatives to enter their homes and businesses to complete a job perfectly and professionally.

    Your business’ apparel can range from something as simple as an embroidered polo shirt to a more formal dress code that includes embroidered clothing or custom screen printing. The right style can enhance customer interactions, inspiring employees to perform better. Your apparel choices can help your company’s representatives feel like they are part of the organization and create a workplace where teamwork is of paramount importance. Without a doubt, there are many factors to consider when selecting the right corporate apparel.

    At EmbroidMe, our network of professionals will work with you to design and create the optimal style for your business. Contact or visit your local EmbroidMe Resource Center to get started and find out what types of customized apparel and custom embroidery can help your business succeed.

  • Corporate Executive Opens Business to Promote his Passion: Buffalo

    August 26, 2013 (Buffalo, N.Y.) – For nearly 30 years, Edward Sullivan steadily climbed the corporate ladder in the food industry until he stood solidly as a national vice president of a multi-billion dollar global company. Then the longtime Buffalo resident took a surprising leap: This month, Sullivan launched a hyper-local business in a totally different industry. On August 23, 2013 EmbroidMe opened its doors at 23 Lafayette Square, Suite 106 in Buffalo.

    “My vision is to build a company that understands how to promote Buffalo, its companies, schools, teams, events, people, history and architecture,” said Sullivan. “I am passionate about our city, and I want to use this company to give back by instilling pride in Buffalo and helping it to grow.”

    Sullivan acknowledges that there are a number of companies selling Buffalo-themed products. But he feels that two factors give him a competitive edge: First, his business is a franchise of the world’s largest promotional products company: EmbroidMe. The significant buying power, and training and marketing support he receives from the international franchise system is unparalleled. Second, his focus on service, quality and community involvement is incredibly strong.

    “Many businesses promote Buffalo-themed products to make money,” he said. “I want to make money so that I can promote Buffalo. This is what I want to do with the rest of my working life.”

    Sullivan’s passion for the city is revealed in all of the choices he made when launching the business, which helps other organizations brand themselves and make an impression by customizing marketing products that feature a name, image, logo or message. He chose a location in the heart of downtown, in the historic Brisbane Building on Lafayette Square. Even the artwork on his walls features beauty shots of Buffalo.

    The St. Bonaventure alum spends his spare time as a volunteer tour guide with Buffalo Tours. He and his wife, Lynn Marie, a teacher and curriculum development specialist in the Hamburg Central School System are also collaborating on a Buffalo-centric project for students. The Orchard Park couple is developing a program to teach children about the city’s history and architecture.

    “Tight budgets have forced many school districts to eliminate such an important activity for our children,” he said. “We will provide funding toward the cost of the tours. Our curriculum will align with the history children will experience on their downtown Buffalo tour, and we will give it to schools that want to participate.”

    Sullivan plans to grow his new business quickly, and hopes soon to add more employees and produce a larger volume and broader array of in-house product offerings. Many might consider that ambitious for a start-up. But Sullivan believes that leveraging decades of success with business-to-business marketing and sales, coupled with the strength of EmbroidMe—which, he says, has the strongest and most professional image and support program in the industry—make his goals absolutely achievable.

    His determination is indisputable, and his investment echoes it. He and his wife bypassed debt financing, opting instead to invest their life savings to launch the EmbroidMe franchise.

    “This business is my retirement plan now,” said Sullivan. “It is a big risk; but we believe in Buffalo, and we’ll find a way to make it great.” With more than 300 locations in 12 countries, EmbroidMe currently has eight locations in New York and expects further expansion in the market, with plans to open 15 franchised units in the greater New York City area within 3-5 years.

    Nationwide, EmbroidMe plans to open 70 new resource centers through the remainder of the 2013, reaching 500 locations worldwide by the end of 2016. For more information, please visit www.embroidme.com

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  • EmbroidMe Helps You Get the Most from Your Promotional Products

    West Palm Beach, FL – August 22, 2013 – There is no such thing as an unlimited marketing budget. That is why it is important to make your advertising dollars stretch as far as they can. EmbroidMe helps businesses maximize their advertising and marketing efforts by providing personalized promotional products that can be tailored to their unique needs and counted on to leave lasting impressions.

    EmbroidMe carries a really wide range of promotional products and can customize just about anything, including small items like pens to larger, more personal items like luggage or tote bags. With such a large variety of promotional items to choose from, businesses have the opportunity to personalize products that are not only high in quality, but also well suited to their particular specialties. For example, combs or brushes would be great products for a hair stylist to personalize and give to potential clients. Information technology professionals can customize flash drives and give those to customers. The covers that protect debit and credit cards from electronic thievery (called RFID sleeves) would be a perfect product for a financial planner or banker to distribute. When EmbroidMe is supplying your promotional items, there is a lot of room for creativity and individuality, and that can help you get the most from your marketing budget.

    “EmbroidMe’s service is all about customization and quality,” said an Embroidme Representative. “With the selection we offer, you have a lot of different options for promoting and enhancing your brand in your own unique way with top-notch products that are personalized just for your business.”

    About EmbroidMe

    With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for promotional apparel, premiums, and advertising specialties, providing its promotional partners with full-service custom embroidery and screen printing for apparel.  For more information about customized promotional products from EmbroidMe, and to view this and additional releases, visit the EmbroidMe News & Press Release section of embroidme.com.  EmbroidMe’s on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Resource Center nearest you.

    Source: New feed

  • EmbroidMe Debuts in Jacksonville

    Local resident comes out of retirement to open new embroidery business with grandson

    August 15, 2013 (Jacksonville, Fla.)-- Philip Mobley, 59, wants to bring a little more personalization to Northeast Florida. Coming out of retirement, the Jacksonville resident will team up with his oldest grandson, Henry Williams, 20, to open EmbroidMe at 540-125 Commerce Center Circle on Aug. 27. The company is the world’s largest diversified promotional products franchise, helping organizations brand themselves and make an impression by customizing marketing products that feature a name, image, logo or message.

    “Since retiring from Blue Cross Blue Shield of Florida after 34 years, I’ve dedicated myself to helping non-profit organizations in the area and working with at-risk boys within the urban core of Jacksonville,” said Mobley. “Some of the men from the Northside Church of Christ and I founded a very successful night basketball program that was designed as a youth enrichment and mentoring program using basketball as a hook to get the boys interested.”

    WIN Night Basketball is in its eighth year and works with 50 boys – 95 percent of them have been promoted in schools and have stayed out of the juvenile justice system since starting the program. Mobley also serves as the executive director of a non-profit organization and the Duval Public Schools System. In addition to his volunteer work, Mobley is currently working on his PhD at the University of North Florida.

    “I started working with a non-profit at the end of 2008,” said Mobley. “When all the other non-profits were losing funding, I was able to increase funding levels of the Northside Community Involvement by 300 percent. I know that my ability to reach out to the community will help Henry and me build a very successful business with EmbroidMe.”

    Mobley and his grandson share a unique relationship: 10 years ago Henry’s father (Mobley’s son) was killed in a car accident. Since then, Mobley has raised Henry as his son.

    “Henry and I have a vision of growing this business to other areas within Northeast Florida that are underserved in the embroidery sector,” said Mobley. “We also strongly believe in giving back to the community and are positioning this company as a community outreach business. We will be implementing incentive and give-back programs for our community partners.”

    With more than 300 locations in 12 countries, EmbroidMe expects to open 70 new resource centers through the remainder of the 2013, reaching 500 locations worldwide by the end of 2016. The company currently has 17 locations throughout Florida and expects to double that number within five years, targeting markets such as Jacksonville, Tampa, St. Petersburg, Miami, Fort Lauderdale, Cape Coral, Coral Springs, Miramar, Hialeah, Port St. Lucie, Hollywood, Miami Gardens, Orlando, Tallahassee, Pembroke Pines, Gainesville, and Clearwater for further expansion.

    Founded by franchising veteran Ray Titus, who along with father Roy founded Signarama in 1986 – which has grown into the world’s largest sign franchise with almost 900 locations in 50 – EmbroidMe specializes in embroidery, garment printing, custom apparel, promotional products, screen printing and personalized gifts. The company is the most comprehensive source for promotional apparel, premiums and advertising specialties for businesses, but also focuses on individual customers and their needs, delivering solid solutions to the branding and promotional challenges of businesses, especially small business.

    As testament to its success, EmbroidMe was recently ranked 20th by The Advertising Specialty Institute’s (ASI) Counselor magazine in its annual Top 40 Distributors listing, which recognizes the top distributors in the promotional products industry based upon the previous year’s gross revenue.

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  • Using Promotional Items Effectively

    Promotional items are the best way to get your name out there for people to see. With a myriad of billboards, posters, and commercials in our faces all day every day, these types of advertisements have begun to lose their effectiveness on us. These days, a better approach to advertising your brand is to give your partners customized promotional items that are unique and useful to them. This is the best way to get name recognition on the market now. For even better results, you should use promotional items that your customers are sure to use over and over. Printing your logo on promotional products that your customers will wear is the easiest and surest way to achieve your branding goals.

    Consider having your brand name embroidered or screen printed onto a variety of items including t-shirts, polo shirts, hats and even tote bags. We offer items in many colors, fabrics, and sizes. People will wear an item that is comfortable, well made, and looks good. Embroidery and screen printing are the two techniques that we use to assure the items are of the highest quality and highest durability. High quality promotional items that remain durable for a long period of time will be re-worn by your partners for many years to come. EmbroidMe will make sure you give your customers an item that they will appreciate and that can be used to reach other prospective customers.

    EmbroidMe will give you the tools you need to succeed at advertising for your business. Our on-site specialists will assist you in customizing your products and choosing the best way to promote your brand. Call or locate an EmbroidMe Resource Center today to get your business on the right path with great embroidered or screen printed items for effective advertising.

  • USA Today Article - On The Upturn

    EmbroidMe was featured in an article run in USA Today. It talks about the franchisor upturn, and the growth we are experiencing. As the article was published solely in print, we only have a scan of it.

    Source: New feed

  • EmbroidMe Recognizes Achievement with Customized Awards, Plaques and Trophies

    West Palm Beach, FL – August 8, 2013 – Recognition for a job well done is something we all appreciate. Whether we’ve reached a goal at work, sealed a business deal, or won a competition, it gives us a great sense of pride to have accomplished something we set out to do. EmbroidMe helps you celebrate these achievements by creating elegant, affordable plaques, awards and trophies that are customized just for your occasion.

    Tokens of appreciation mean a lot to employees and coworkers. The same is true for athletes, students, volunteers and anyone else who works hard to meet a goal. It is a time honored tradition in the banking field to commemorate a deal or a business relationship with an award; when used for this purpose, they are called deal toys or “tombstones.” The military also has a long tradition of using awards to recognize achievement. A desk or wall covered with plaques signifies a long, successful career, and it’s with a sense of pride that these awards are displayed. A high-quality award, plaque or trophy from EmbroidMe is a great way to encourage that sense of pride.

    Recognition comes in other forms, too, not just plaques. Lapel pins, executive pens and jewelry, like watches or pendants, can also be personalized to celebrate an achievement. If you’re looking for a way to congratulate someone for a job well done, visit your local EmbroidMe resource center and let an on-site specialist help you select the perfect item to suit the occasion.
     
    “Awards are meaningful tokens of achievement,” said an Embroidme Representative. “EmbroidMe is pleased to provide such a variety of ways to help our promotional partners express gratitude for a job well done.”

    About EmbroidMe

    With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for promotional apparel, premiums, and advertising specialties, providing its promotional partners with full-service custom embroidery and screen printing for apparel.  For more information about customized awards, plaques and trophies from EmbroidMe, and to view this and additional releases, visit the EmbroidMe News & Press Release section of embroidme.com.  EmbroidMe’s on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Resource Center nearest you.

    Source: New feed

  • EmbroidMe Recognizes Achievement with Customized Awards, Plaques & Trophies

    West Palm Beach, FL – August 8, 2013 – Recognition for a job well done is something we all appreciate. Whether we’ve reached a goal at work, sealed a business deal, or won a competition, it gives us a great sense of pride to have accomplished something we set out to do. EmbroidMe helps you celebrate these achievements by creating elegant, affordable plaques, awards and trophies that are customized just for your occasion.

    Tokens of appreciation mean a lot to employees and coworkers. The same is true for athletes, students, volunteers and anyone else who works hard to meet a goal. It is a time honored tradition in the banking field to commemorate a deal or a business relationship with an award; when used for this purpose, they are called deal toys or “tombstones.” The military also has a long tradition of using awards to recognize achievement. A desk or wall covered with plaques signifies a long, successful career, and it’s with a sense of pride that these awards are displayed. A high-quality award, plaque or trophy from EmbroidMe is a great way to encourage that sense of pride.

    Recognition comes in other forms, too, not just plaques. Lapel pins, executive pens and jewelry, like watches or pendants, can also be personalized to celebrate an achievement. If you’re looking for a way to congratulate someone for a job well done, visit your local EmbroidMe resource center and let an on-site specialist help you select the perfect item to suit the occasion.
     
    “Awards are meaningful tokens of achievement,” said an Embroidme Representative. “EmbroidMe is pleased to provide such a variety of ways to help our promotional partners express gratitude for a job well done.”

    About EmbroidMe

    With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for promotional apparel, premiums, and advertising specialties, providing its promotional partners with full-service custom embroidery and screen printing for apparel.  For more information about customized awards, plaques and trophies from EmbroidMe, and to view this and additional releases, visit the EmbroidMe News & Press Release section of embroidme.com.  EmbroidMe’s on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Resource Center nearest you.

    Source: New feed

  • Branding 101: EmbroidMe Has the Solutions to Help You Establish Your Brand and Create Awareness

    Many business owners understand the value of branding their businesses, but the process may seem overwhelming resulting in many business owners not knowing where to begin. Establishing your brand is the first step in creating awareness about your business and your products and services. Fortunately, EmbroidMe resource centers can help you decide where and how to begin establishing your brand and develop strategies to create awareness among your prospective customers.

    One of the best ways to keep your brand and messaging in front of prospective customers is through embroidered or screen printed apparel. For some businesses it may make sense, or even be necessary, to establish a branded uniform for employees to wear. For other businesses there are other clothing options such as embroidered t-shirts, polo shirts and hats. In both scenarios people create brand awareness for you by wearing your brand and that helps a business stay on the top of consumer’s minds and aids in brand recall when they’re ready to make a purchase.

    It’s also important to recognize that there are other considerations to branding that go beyond awareness and recall. For instance, branding can convey what your business does and project professionalism. Branding that is poorly executed can convey a lack of attention to detail. All of these aspects must be carefully considered in a branding strategy. Your brand is one of your most important tools and, if managed with care, can be one of your most effective tools, as well.

    As your promotional marketing partner, EmbroidMe can help you develop, manage and enhance your brand. With services that include embroidery, garment printing and promotional product development, EmbroidMe offers a full-service solution for your branding needs. Our on-site specialists have the highest commitment to quality and are available to assist you at any of our local resource centers.

  • EmbroidMe Customizes Promotional Products to Enhance Fundraising Efforts

    West Palm Beach, FL – July 18, 2013 – The world of fundraising has become more expansive over time, and there are many new, creative ways to raise money for causes. Traditional bake sales and car washes have not disappeared, but people are finding more ways to integrate fun into fundraising. No matter what type of fundraiser you are planning, EmbroidMe’s customized promotional products can enhance your efforts and promote your brand.

    Customized apparel can play an instrumental role in fundraising. Colored wristbands imprinted with slogans to show support of a cause have become really popular in recent years. These, along with t-shirts, hats and other apparel are some of the simplest methods of enhancing fundraising campaigns. With wearable promotional products, your fundraiser receives a lot of visibility for a relatively small investment.

    Events are another integral part of fundraising. Event participation allows people to enjoy themselves while making a difference to a cause. In addition to holding traditional events like walkathons and auctions, organizations are thinking outside the box and engaging in unconventional fundraising methods. Pet walks have become popular because while people do enjoy walking for a cause, they enjoy it even more with a canine companion by their side. Fantasy football offers sports fans a unique opportunity to follow their teams while donating winnings to charities.  Whether you are outfitting event participants, handing out gift bags or following up with tokens of appreciation, EmbroidMe has an almost endless supply of customizable products to support your fundraising efforts.

    “Many important organizations wouldn’t be able to operate without proceeds from fundraisers,” said an Embroidme Representative.  “EmbroidMe is pleased to be able to be part of fundraising for worthy causes.”

    About EmbroidMe

    With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for promotional apparel, premiums, and advertising specialties, providing its promotional partners with full-service custom embroidery and screen printing for apparel.  For more information about customized promotional products from EmbroidMe, and to view this and additional releases, visit the EmbroidMe News & Press Release section of embroidme.com.  EmbroidMe’s on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Resource Center nearest you.

    Source: New feed

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