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  • Selecting the Right Holiday Gifts for Your Business

    Finding the right holiday gifts for your staff can be a challenge. There are often multiple people on your gift list, and determining who gets what gift can be a daunting task. By following a simple gift guide, you can give the right gift every time.

    Gift Giving Between Employees

    If your office staff wants to exchange gifts, it is okay to let them do so. You should, however, set guidelines to let them know what is appropriate.

         • Set a price limit on gifts
         • Instruct them to exchange high value gifts outside of work
         • Inform them that participation is optional

    Exchanging Gifts with Clients or Vendors

    Most companies have strict policies regarding accepting gifts from clients and vendors. While some companies prohibit employees from accepting gifts altogether, others set a dollar limit on the value of the gift. Find out your company's gift policy before accepting any gifts that may cause a conflict of interest. With that in mind, the holidays can certainly be an opportunity to reinforce your brand to clients and vendors. Personalized gifts and custom promotional items can let clients and vendors know you’re thinking about them during the holidays.

    Gifts for Assistants and Other Subordinates

    The holidays are a great time to honor the hard work of your assistants and your team. Personalized gifts like embroidered outerwear, shirts emblazoned with the company's logo or custom plaques are always a holiday favorite. If your assistant has been with the company for many years, consider adding an inscription thanking them for their years of service.

    It is often recommended that you to give your personal assistant their gift in private to avoid conflict from other staff members. If you are participating in an office gift exchange, give a token gift at the exchange and the personal gift later.

    Gifts for Bosses and Management

    Giving your boss a gift can be a tricky proposition. A token gift like a golf shirt, wool hat or a pen set is an appropriate gift for a superior. Depending on your relationship with your boss, you can always give a higher value gift. It is usually best to give gifts to your boss in private. Presenting a gift in front of other co-workers can cause negative feelings, competition and jealousy.

    The experts at EmbroidMe have been creating one-of-a-kind personalized gifts for over 13 years. With a network of entrepreneurs across the country, there is a Resource Center near you. Find the best embroidered outerwear, promotional items and personalized gifts for any occasion. EmbroidMe prides itself on expert craftsmanship and top-notch customer service. Find your perfect gift today.

  • Leave a Lasting Impression with Promotional Products

    Promotional products can be an integral part of a business’ marketing and branding strategy, and for good reason. Promotional products are capable of leaving an impression on consumers and stimulating interest in your business. Plus, now it’s more affordable than ever to produce unique promotional items. This has proven itself to be highly valuable in today’s market. For instance, a small business can look as established and professional as a big corporation, with the potential for the same impression on consumers. Promotional advertising allows small business owners to get their message and brand out to the public at minimal cost, and allows them to compete on the same level as large companies. The ability to order items imprinted with your message and logo in bulk also contributes to the affordability and reach of these products. From pens to t-shirts, you have the ability to make an impression on potential customers in a variety of different ways. In addition, you can maintain an impression on existing customers by keeping your message in front of them.

    Promotional products can be used as a perpetual reminder of your business’ message as well as products and services as they get used again and again. Creating unique, quality promotional items that will not be quickly disposed of can ensure that your brand stays in front of consumers for as long as possible. Even more common items like coffee mugs or pens are likely to be kept by those you give them to because of their utility. For instance, if you hand out pens and other stationary items with your company branding imprinted on them you’ll likely have potential customers using them on a daily basis. These items now serve as a constant reminder of who you are and what you do. Even using promotional items internally can leave an impression on those who visit your office or store. Consumers who visit will leave with a subconscious, indelible image of your brand and message.

    When developing a strategy to leave an impression on consumers, consider using promotional products. They can create further interest in your company and leave a lasting impression on those who receive them. EmbroidMe, your promotional marketing partner, can help you devise and implement a comprehensive promotional marketing strategy. We have over 200 local Resource Centers with knowledgeable on-site specialists to help you. Check our locations page to find the nearest EmbroidMe Resource Center to call or visit today.

  • EmbroidMe Buffalo NY in The Buffalo News

    Edward Sullivan from EmbroidMe Buffalo, NY was spotlighted in an article about franchises. The story was recently run in 'The Buffalo News' Business section. Here is a scan and a link to the published article.

    Congrats Ed on the write up!

    EmbroidMe Buffalo NY in The Buffalo News

    Source: New feed

  • EmbroidMe Delivers Personalized Gifts

    West Palm Beach, FL – November 14, 2013 – The success of your business relies upon both the acquisition of new customers and the retention of existing customers. Since a company’s survival is highly dependent on both new customer satisfaction and continued loyalty, it makes sense to provide clients with an unexpected token of appreciation for their business. A great way to do this is through personalized company promotional products, such as mugs, bags, apparel, calendars, key chains, or sports products from EmbroidMe.

    Showing customers how much they are appreciated through a personalized and useful promotional gift will not only send the message that their business is valued, but will also increase brand recall and loyalty. LJ Research found that 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months. In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper. Having a shirt or mug with the company logo in front of them is a constant reminder of the brand and will influence their decision the next time they are in the market for the company’s products or services.
     
    Custom printed promotional items are also a great way to make new prospects aware of your brand name. The same LJ Research study stated that over half of participants did business with the advertiser after receiving the promotional product and reported having a more favorable impression of the advertiser since receiving the item. Practical yet personal items help your business stand out. EmbroidMe has more than 800,000 promotional products—all available for branding with logos and messages. The more the item is useful and targeted to specific customer niches, the further it will go to achieving customer loyalty and building brand awareness.

    “EmbroidMe is dedicated to providing personalized gifts that promote your brand efficiently and effectively,” said an Embroidme Representative.  “We are proud to play this vital role as you build your business.”

    About EmbroidMe

    With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for personalized gifts, promotional apparel, premiums, and advertising specialties, providing its promotional partners with full-service custom embroidery and screen printing for apparel.  For more information about EmbroidMe’s charity awareness programs, and to view this and additional releases, visit the EmbroidMe News & Press Release section of embroidme.com.  EmbroidMe’s on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Resource Center nearest you.

    Source: New feed

  • Personalized Clothing Can Help Spread Your Message

    When you want to show off your brand or your personal style, personalized clothes are a great place to start. Putting your logo or artwork onto an item of clothing is a great way to let the world know about your company, organization or even yourself. EmboridMe works with individuals and organizations to provide attention getting personalized clothes. Whether you want a t-shirt screen printed with your very own design or hundreds of polo shirts embroidered with your logo, EmbroidMe can help you create unique personalized clothes.

    There are many uses for personalized clothes. Embroidered hats make a great giveaway at trade shows and other business events, while t-shirts, polo shirts and other items can be utilized to promote your company or foster a sense of teamwork at your company. Any type of personalized clothing can create brand awareness and put your message in front of potential new customers. If you've been thinking about creating clothes with your logo, artwork or message, EmbroidMe can help. Our diverse portfolio of promotional products contains hundreds of brands, styles and colors for you to select from.

    Explore our website or visit one of your local Resource Centers to learn how EmbroidMe can help you provide one-of-a-kind clothing that suits your needs. Our team of on-site specialists can help you pick out the perfect garments for customization. Once you've determined which garment to customize, we use our specialized tools and experience to help you determine where best to place your logo or artwork. The experience and expertise of our knowledgeable staff will make personalizing clothing easy.

  • LOCAL BUSINESS OWNER MAINTAINS SUCCESS BY STICKING TO HIS GUNS, OFFERS QUALITY AND EFFICIENCY

    Len Cava Overcomes Three Hurricanes and a Recession as He Builds Family Business

    October 24, 2013 - (Delray Beach, Fla.)—Len Cava, moved to Florida for the weather. In 2003, he and his wife Gayle were tired of the cold winters in Long Island, N.Y. and decided to relocate. Cava sold his contract packaging business to his partner, packed up the house and moved to Delray Beach. His grown children decided to make the move as well. It was all they hoped for and Cava, never one to rest on his laurels, started looking for a new business opportunity. He was attracted to EmbroidMe’s concept and bought his franchise in 2005 while his wife, who is a nurse, started working at a local hospital in the ER. The future they anticipated was bright and quite warm.

    “We were hit with three major hurricanes right when we opened,” he recalls. “It left our shopping center a mess and affected many business owners in our area. We had no power for 14 days and in all it took two years to repair the center fully. And outside the shopping center, the recession hit.”

    Cava could never have predicted the obstacles he’d have to face to turn his EmbroidMe business into the success it is today. Thanks to his sharp business savvy and the support of his family, especially his son-in-law who he calls his “right hand man,” he’s built a loyal customer base and strong presence in Delray Beach and Boca Raton.

    EmbroidMe is the world’s largest diversified promotional products franchise, helping organizations brand themselves and make an impression by customizing marketing products that feature a name, image, logo or message. The company specializes in embroidery, garment printing, custom apparel, promotional products, screen printing and personalized gifts.

    Cava says what he and the other business owners in Delray Beach faced in the wake of hurricane season and the recession was “the perfect storm for business.”

    “It was a real tough period,” he said. “All of us fought through it together, which strengthens your ties to the community in ways you don’t really expect.” He began working with Florida Atlantic University offering embroidery, digital transfers, screen printing and other services for the University. He also developed lasting business relationships with other schools, local medical facilities, small businesses, and restaurants as well as consumers looking to personalize gifts.

    Cava also credits his family for providing not just support and love during the recovery period, but also boots-on-the-ground work. His son and wife both attended EmbroidMe training school with him and his son-in-law Jeff Rosado and have helped with the business whenever they’re needed.

    “Jeff worked with me when I owned the packaging business on Long Island, and he’s been with me since day one at EmbroidMe as well,” he said. “His technical knowledge of the embroidery and printing business is key.”

    The community has embraced Cava and the product he offers. “I sell service and quality,” he asserts. “I’ve been around the block a few times and I know that offering a great product that’s on time is more important than being the cheapest guy on the block who promises the world but cuts corners along the way.  Because of my business philosophy and focus on quality, I’ve become the go-to guy in my community and I plan to maintain that.”

    With this mentality, Cava has been able to build on the deep relationships he’s secured with members of his community to continue to acquire new clients. In looking toward the future, Cava simply wants to grow his business and enjoy the beautiful weather and his family

    EmbroidMe currently has 17 locations throughout Florida and expects to open 20 new franchises across the state within 3-5 years, with at least 10 in the Miami-Ft. Lauderdale area. Nationwide, EmbroidMe plans to open 70 new resource centers through the remainder of the 2013, reaching 500 locations worldwide by the end of 2016. For more information, please visit www.embroidme.com

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    Source: New feed

  • Personalized Employee Recognition

    West Palm Beach, FL – October 24, 2013 – Recognition lets employees know they are valued and appreciated. It is a great idea to give awards to reward the members of your team for their efforts, or to recognize a certain employee or department for their achievements. Such concrete motivation can help your company attract new employees and retain quality ones as well as create a positive effect in the workplace long after the award ceremony ends.

    Giving awards for outstanding performance can create a renewed incentive to all of the employees to work to the best of their ability, knowing that their efforts will not go unnoticed.  Employees who receive recognition will be keen to tell others about their achievements at the company, reigniting passion for their work and inspiring them to perform their very best for your business. This, in turn, will prompt questions and discussion that will serve to promote your business.  

    To make your praise really pay off, give awards that are customized and personal. Engraving the employee’s name and the reason for the award will serve as a permanent reminder of his or her achievements. There are many award options available at EmbroidMe that can be customized to fit this purpose.  EmbroidMe on-site specialists can help you select from a wide array of awards for those who take the top honors, as well as the right items for recognizing all the other participants in ways that are elaborate, simple or just plain fun. From plaques to trophies, you can create a memorable moment that will leave an indelible image of success and achievement on all those that see the award.  

    About EmbroidMe

    With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for personalized employee recognition gifts, promotional apparel, and advertising specialties, providing its promotional partners with full-service custom embroidery, engraving and screen printing for apparel.  For more information about personalized employee recognition gifts from EmbroidMe, and to view this and additional releases, visit the EmbroidMe News & Press Release section of embroidme.com.  EmbroidMe’s on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Resource Center nearest you.

    Source: New feed

  • Using Promotional Products to Enhance Your Brand

    Promotional products are a valuable marketing tool for businesses of all sizes. Different types of promotional items can serve to enhance your company’s brand a variety of different ways. By providing promotional products to consumers you can create brand awareness among potential clients, reinforce your branding to existing customers and keep your company’s products and services top-of-mind when consumers are making a purchase decision. These enhancements to your brand can provide a valuable competitive edge by keeping your company in front of prospective consumers instead of your competition.

    Different promotional products can fill different roles in a comprehensive branding program. For example, if customers are often interacting with your company using pen and paper, perhaps because they need to fill a form out, having them complete paperwork using a branded pen that they can walk away with will help them remember to use your products and services again. Larger or more intricate promotional items, such as branded tote bags or reusable water bottle/coffee mugs, can be used to attract people to a booth at a trade show and are more likely to remain in front of a prospective customer for a longer period of time. Larger items also help to create impressions among people who may have never encountered your business, essentially turning people into living billboards or brand ambassadors.

    It is important to be creative with your promotional products. The more useful and unique a promotional item is, the more likely people will continue using it and strongly associate your brand with it. An IT services company might distribute branded flash drives which are inexpensive and not nearly as disposable as a pen. The flash drive will stay in front of their customers for longer. Try to be as creative as possible – a security consulting firm once created a condensed lock-picking kit that fit neatly into a metal, punch-out business card and created a buzz online with the idea. While most of us would probably never have the need for a lock-picking kit it certainly is a novel enough promotional item that many of us would never throw it away either.

    As your promotional marketing partner, EmbroidMe’s on-site specialists can help you develop creative and effective promotional products. Whether you need a single promotional item or need to develop a comprehensive promotional products campaign, call or locate one of our Resource Centers to enhance your brand.

  • EmbroidMe Adds 20 New Locations, 200+ Jobs in Tampa

    EmbroidMe was recently mentioned in an article from 83 Degrees Media. Here is a reprint of the article, as well as a link to the source:

    Source: https://83degreesmedia.com/innovationnews/embroidme101513.aspx

    Article follows:

    EmbroidMe, a world leader in custom embroidery, screen printing and promotional products, has selected Tampa Bay for its next wave of expansion, adding 20 new locations that are expected to bring more than 200 professional jobs to the area.

    It all began with Signarama, a custom brand signage franchise which has grown to more than 900 locations in 50 countries. In 2000, the EmbroidMe brand was added to create custom branded promotional solutions for businesses. With six different  brands under the United Franchise Group, businesses can grow their companies with brand solutions from outdoor advertising to convention planning to business brokerage and energy efficiency.

    "We specialize in helping business from advertising to being more green. A lot of times our franchisees work together on providing solutions to businesses," says Erin Crawford, VP of Development.

    The EmbroidMe brand has grown to more than 300 locations, with 200 in Florida and 15 abroad.

    As the economy experienced a climate shift in recent past years, the company decided to focus its growth plan on strengthening its existing locations for long-term sustainability.

    Now, the brand is opening up expansion and new franchise opportunities, centering its focus on the promotional products industry, which is one of the strongest forms of marketing for many businesses.

    "We are not just an embroidery company; we are a full-service promotional marketing solutions partner. We’re growing and expanding throughout the United States, specifically in markets where we see things picking back up," says Crawford.

    Over the next five years, EmbroidMe plans to add at least seven new locations in Tampa, four in St. Petersburg, and one in Clearwater. The new additions will call for up to five new employees per store which can grow to have up to 15 employees focused on production and sales.

    "We have a strong presence in this area and in this market, so we have a heavy growth plan for the bigger markets in Florida -- like Tampa, Orlando, Jacksonville and south Florida," says Crawford.

    For more information on franchising and career opportunities, visit EmbroidMe’s website.

    Source: New feed

  • Corporate Personalized Holiday Gifts

    West Palm Beach, FL – October 10, 2013 – It is never too early to start checking off names on your holiday gift list. Companies would do well to look for ways to differentiate and personalize gifts, and to establish an emotional connection with customers. Solidify your client and employee relationships with attractive, useful and thoughtful promotional gifts that make lasting impressions.
     
    EmbroidMe offers a wide selection of products to choose from.  Golf accessories, bags, totes, and apparel, as well as thousands of promotional items like calendars, desk accessories, and coffee mugs, can be customized with your corporate identity.  For a truly unique gift idea, you can have an item of your choosing engraved or embroidered – this is perfect for items like plaques, golf bags, briefcases, and even baby blankets. The people on your holiday list will look forward to receiving your gift every year and your company will remain top-of-mind.
     
    With the expertise of their on-site specialists, superb customer service and hundreds of Resource Centers around the world, EmbroidMe makes gift-giving easy. You can make EmbroidMe your one-stop shop for all your corporate gift needs, and not just during the holiday season. Any time is a good time to let someone know how much they are appreciated.

    “Clients and employees want to know they are valued, and no gift is quite as memorable as a personalized one,” said an Embroidme Representative. “EmbroidMe is proud of its role helping you solidify relationships with customers and employees.”

    About EmbroidMe

    With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for promotional apparel, premiums, and advertising specialties, providing its promotional partners with full-service custom embroidery and screen printing for apparel. For more information about corporate holiday gifts and to view this and additional releases, visit the EmbroidMe News & Press Release section of embroidme.com. EmbroidMe’s on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Resource Center nearest you.

    Source: New feed

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