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  • Is the classic look the wave of the future?

    Is the classic look in clothing making a resurgence in the modern world of fashion?  It has been interesting to note that over the past couple of years there has been a subtle reintroduction of the classic look.  The classic look has always had its place in culture because of it timelessness or the sense of history it gives to a society quickly moving towards pure individualism and postmodernism.  The individualistic element in western society today has caused many fashions norms to fragment and splinter.  What I mean by this is that there seem to be negative underlying side effects occurring in our culture today as a consequence of individual expression; that is the erosion of corporate unity and societal homogeneity.

    In previous decades it was very easy to see widespread trends dominate a society. For example, in the 1970s lapel shirts with flared pants and long hair were normative for most men.  In the 1980s it was the mullet hair cut and thin ties, and colorful suits were seen as must-haves.  No one in their right mind in the 80s would have worn a big, chunky tie with flared pants, unless of course it was for a comedic effect.  Likewise in the 90s, although not as universal, you did have the introduction of grunge, which resulted in a slammed door on the 80s.  So, within a space of 10 years it was easy to renounce the fashion of the previous decade even to the point of ridicule.  However, with the new millennium we have not seen such a sharp dichotomy from the 2000s to the 2010s.  I think this is largely due to the pervasive nature of individualism.  Now with so much choice available to us, it has become increasingly difficult to encapsulate a decade with a certain dress code.

    A good example of how this is the case would be the movie the wedding singer, released 1998.  When it was released I remember thinking that even though the movie exaggerated the fashion of the mid 80s, it was still a fair representation of that era.  The movie was automatically funny because it poked fun at the previous decade by rewinding the clock 13 years.  Now, if you were to make a similar movie today on the same premise you would have to rewind the clock back to 2000.  Now would there be the immediate sense of embarrassment?  Yes, there would be a couple of things that would make you smile – like theY2K scare or the introduction of smartphones or social networks such as Facebook, but when it comes to fashion there really wasn’t this pervasive universal fashion trend that is now easily mocked and cringed over! Why is this? What threshold did we cross over at the turn of the new millennium? I think it goes back to individualism and the actualization of choice that has saturated our culture over the past 20 years.

    This of course is a good thing from a consumer’s stand point.  With everyone now being able to log on to the internet, coupled with the rapid increase of communication, it has allowed people to construct their own individual world more, to the point they can easily personalize their clothes with custom embroidery and screen printing services.  This is of course, like I said, is for the most part a good thing for the individual, but there have been some causalities along the way.  One such causality is the lost of uniformity in our culture, which is now even seen in the fashion world.  However, we are not left completely without any consistent fashion trends, and the best one we have is the classic look.  With the success of recent shows such as Downton Abbey and time period movies such as Sherlock Holmes, A Game of Shadows It seems the closest we might have to a fashion norm is a transitional look, which is “classic meets modern.”  Regardless of individual taste, there will always room for a modernized classic look, and maybe this will become the most recognizable style of this decade.  I guess we'll have to wait until the 20s to find out!

  • Top 5 Runway Trends to Try Today

    The runway isn't all about impractical feather dresses and silly hats nobody would ever actually wear. In fact, some of the trends are quite wearable - at least, if you scale them down for everyday life. With a new year comes new trends, and this year's are particularly fun. If you're fashion-minded but don't know how to bring clothes from the runway to the sidewalk, here are a few trends making waves in 2013, along with some advice on how to make them wearable:

    1. Colorful metallics. Sayonara, silver and gold! 2013's metallics are bright and bold. Think the colors of the season, but in metallic form. Of course, tossing on a metallic mini dress or a pair of jeans can be a bit much for your day-to-day life. Instead, look for custom embroidery on skirts and shirts in eye-catching and colorful metallics.
    2. Layered custom embroidery. Chanel brought an otherworldly look to the runways for Spring 2013. The sheer panels bedecked with embroidery printing gave a lush, layered look to otherwise-basic silhouettes. This dreamy-yet-lush look is easy to replicate with sheer layers and a bit of custom embroidery.
    3. Monochrome madness. While color blocking is still wearable, monochrome looks could be your best bet this spring. Think white-on-white screen printing and embroidery. It gives your monochrome outfit an interesting texture while still keeping the chic styling of a single-color look.
    4. Upscale casual. Don't put away your pencil skirts just yet. Spring 2013 takes some of last year's polish and ruffles it up a bit. Rather than primly-pressed skirts and shirts, this spring's fashion is all about adding a bit of mess and personality. Get that perfectly imperfect look with slightly off-kilter custom embroidery.
    5. Unique patterns and prints. From checkerboards to bees, unique and bold patterns are popping up everywhere. This is where embroidery printing really shines, since you can use the technique to add your own unique flair to any garment. Pair your quirky prints with solids in various colors to ensure that your outfit doesn't fly off the rails into Crazy Town.

    This spring's runway trends may seem unwearable, when it fact, it merely takes a bit of creative adaptation and imagination to make them work. Toning down a trend with solid colors and basic pieces is a great way to bring a bit of the runway with you everywhere you go.

  • EMBROIDME CEO NAMED TO POWER 75 LIST BY STICHES MAGAZINE

    Ray Titus ranked 28th most powerful person in the decorating industry

    West Palm Beach, FL (January 25, 2013) – EmbroidMe, the world’s largest embroidery franchise, announced today that Stitches magazine has once again included CEO Ray Titus in their annual “Power 75” list of most influential people and companies in the decorating industry. Titus was ranked the 28th most powerful person, after posting the company’s tenth straight year of growth since the Embroidme brand began.

    “Embroidme has experienced phenomenal growth and recognition because of the outstanding business opportunity it provides to our franchisees, who serve as promotional marketing partners to their customers,” said CEO Ray Titus. “I am honored to receive this recognition in light of our brand’s tremendous expansion and unique position in the industry.

    Stiches magazine serves as a voice for the embroidery industry and is the ultimate resource for commercial embroiderers. This is the second year they have compiled the list of industry heavyweights, recognizing those who have the most influence now and in the next year. The new rankings were published in the December 2012 issue.

    With over 300 locations in a dozen countries worldwide including Australia and Canada, EmbroidMe is the largest embroidery franchise that specializes in full-service custom embroidery and screen-printing for apparel, as well as promotional products and gifts to both private and commercial segments. As part of its aggressive growth strategy, EmbroidMe is seeking to expand its presence in markets across the U.S. and in countries such as Brazil, Mexico, France, United Kingdom and Germany.

    To fuel this growth, the company is looking for specific franchise candidates seeking to be a part of a $20 billion industry and who also have the desire to learn and follow a system that ensures value and customer satisfaction. Qualified franchisee candidates should have business sales or management experience, but no formal franchising background is necessary.

    EmbroidMe is part of a successful system of business-to-business franchise brands and development services under the United Franchise Group, The Global Leader for Entrepreneurs. Since its inception, EmbroidMe has offered full-service promotional options to both small and large businesses, serving as a true Promotional Marketing Partner to its customers. EmbroidMe currently has more than 800,000 promotional products designed to help businesses build their brand and make lasting impressions. EmbroidMe can also assist not only with business-to-business branding and marketing solutions, but also globally via their international franchise network.

    About EmbroidMe:

    EmbroidMe, Inc., a privately owned company, is the world’s largest embroidery franchise with hundreds of retail locations worldwide. Since it began franchising in 2000, it has become the world leader in the full-service, embroidery and promotional products industry. For more information call 561-640-5570 or visit unitedfranchisegroup.com/embroidme.

    About the United Franchise Group (UFG)

    The United Franchise Group is the Global Leader for Entrepreneurs, consisting of a number of award-winning business-to-business brands and franchise development services including some of the world’s largest industry-leading names. The experts at UFG have used their over 25 years of franchising experience to grow the franchising giant into a $500 million dollar success story with approximately 1,400 franchise locations in 50 countries. The company includes franchise industry giants SIGNARAMA, the world’s largest sign franchise; EmbroidMe, the world’s largest embroidery franchise; IZON Global Media/Billboard Connection, an incredibly successful out-of-home advertising franchise; Transworld Business Advisors, for people to research business opportunities before investing, Plan Ahead Events, a home-based corporate event planning franchise and SuperGreen Solutions, a premium one-stop retail location for energy efficient products. Information on franchising opportunities is available at 561-640-5570.

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  • EMBROIDME RANKED #1 IN CATEGORY BY ENTREPRENUER MAGAZINE

    Largest Embroidery Franchise also grew to a #264 ranking in annual Franchise 500 listing

    West Palm Beach, FL (January 25, 2013) – EmbroidMe, the world’s largest embroidery franchise, announced today that Entrepreneur magazine has once again ranked the company as the top franchise in the Embroidery & Screen Printing category in the annual Franchise 500 list. Each year the magazine recognizes the top franchises and reveals the impact of the newest trends and industries poised for growth.

    For 2013, EmbroidMe received an overall ranking of #264, up from last year’s rank of #336.

    “We are thrilled to be recognized for our brand’s growth and unique position within the industry,” said Mark Johnson, President of EmbroidMe. “We pride ourselves on being a true global company dedicated to providing outstanding service and serving as marketing partners to our clients in each community. This has been the driving force behind our phenomenal growth and recognitions.”

    Entrepreneur magazine, the premier source for everything small business, has compiled the Franchise 500 list for the last 34 years, and it serves as a guide to potential growth and trends of various franchising opportunities. The new rankings were published in the January 2013 issue.

    With over 300 locations in a dozen countries worldwide including Australia and Canada, EmbroidMe is the largest embroidery franchise that specializes in full-service custom embroidery and screen-printing for apparel, as well as promotional products and gifts to both private and commercial segments. As part of its aggressive growth strategy, EmbroidMe is seeking to expand its presence in markets across the U.S. and in countries such as Brazil, Mexico, France, United Kingdom and Germany.

    To fuel this growth, the company is looking for specific franchise candidates seeking to be a part of a $20 billion industry and who also have the desire to learn and follow a system that ensures value and customer satisfaction. Qualified franchisee candidates should have business sales or management experience, but no formal franchising background is necessary.

    EmbroidMe is part of a successful system of business-to-business franchise brands and development services under the United Franchise Group, The Global Leader for Entrepreneurs. Since its inception, EmbroidMe has offered full-service promotional options to both small and large businesses, serving as a true Promotional Marketing Partner to its customers. EmbroidMe currently has more than 800,000 promotional products designed to help businesses build their brand and make lasting impressions. EmbroidMe can also assist not only with business-to-business branding and marketing solutions, but also globally via their international franchise network.

    About EmbroidMe:

    EmbroidMe, Inc., a privately owned company, is the world’s largest embroidery franchise with hundreds of retail locations worldwide. Since it began franchising in 2000, it has become the world leader in the full-service, embroidery and promotional products industry. For more information call 561-640-5570 or visit www.unitedfranchisegroup.com/embroidme.

    About the United Franchise Group (UFG)

    The United Franchise Group is the Global Leader for Entrepreneurs, consisting of a number of award-winning business-to-business brands and franchise development services including some of the world’s largest industry-leading names. The experts at UFG have used their over 25 years of franchising experience to grow the franchising giant into a $500 million dollar success story with approximately 1,400 franchise locations in 50 countries. The company includes franchise industry giants SIGNARAMA, the world’s largest sign franchise; EmbroidMe, the world’s largest embroidery franchise; IZON Global Media/Billboard Connection, an incredibly successful out-of-home advertising franchise; Transworld Business Advisors, for people to research business opportunities before investing, Plan Ahead Events, a home-based corporate event planning franchise and SuperGreen Solutions, a premium one-stop retail location for energy efficient products. Information on franchising opportunities is available at 561-640-5570.

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  • Embroidery and the Union Jack Flag

    Many companies today recognize the economic advantages of using popular images of unity and culture.? One such example would be the Union Jack Flag.? Originally made in the early 17th century to symbolize the unification of Scotland, England and Wales by James I, the combined banner is officially referred to as the "Union Flag" when seen in England, despite the fact that most people outside the UK refer to it as the ?Union Jack." In 1801 the Union Flag incorporated the Cross of St Patrick into the former layout in acknowledgement of the Act of Union with Ireland.? Since the flag isn't copyrighted, anybody can print or embroider their personal Union Jack image onto to any garment without being required to pay any royalties.? For instance, Virgin Atlantic recently added the British Flag motif to their planes.? Small businesses, too, are jumping on the bandwagon by having products imprinted with the Union Jack flag.? Plus, with the current coverage of royal events, from the Queen?s Jubilee to the Olympic Games, many people around the world have become once again interested in British Culture.

    The flag is now used on numerous products.? From mugs to t-shirts, the Union Flag has found its way even into American culture ? a good test to see if this is true is to make note of how many times you see the flag in any given week.? The British emblem of unity can be seen on clothing and television shows, and it does seem to be one of the cool decorative accents that you see in many furniture stores.? However, this has not always been the case.? The flag itself has had a checkered history and has not always been so popular. In previous generations it has been seen by many as a throwback image of the golden age of the British Empire.? It was also adopted by the conservatives in Britain, which lead to the false perception of xenophobia or blind national pride.

    But these days British culture is very much back in vogue, especially in light of the royal wedding.? It seems that after the tragic death of Princess Diana, there was a sense that we had lost something special, resulting in renewed appreciation for the charm and magic of a royal family.? To have true royalty today is rarer then ever before, and even though very few nations desire a monarchy, there does definitely seem to be a desire on the part of many to have the sense of royalty in their cultures.? The Union flag is that universally recognized symbol that will immediately capture a world of tradition and history in just one image.? It stands to reason, then, that such images would have resurgence in western culture.? As happy as we are with democracy and independence, there is still something in us that likes how a royal family can gives us a sense of another world.? A flag like the Union flag is one of those powerful reminders that we still do desire to have some things rooted in history and tradition despite our postmodern bend towards rapid change.

  • EmbroidMe Promotes Cause Marketing

    West Palm Beach, FL – January 24, 2013 – Thirty years ago, a pink ribbon was just a hair accessory and a puzzle piece was nothing more than a toy. People lowered their voices to whispers when they said “cancer,” and the word “autism” was hardly spoken at all.  What made these previously unspoken words part of our everyday lexicon was cause marketing.  If you recognize which cause the color pink or a puzzle-piece bumper sticker is supposed to represent, it’s because cause marketing works.  Since its inception more than 10 years ago, EmbroidMe has been a leader in providing quality promotional items and exceptional service in the area of cause marketing.

    Cause marketing is the way many charitable organizations develop their brands, and promotional products are an integral part of making those efforts successful. EmbroidMe offers a comprehensive selection of customized promotional products that will help you spread the word about your cause—koozie cups, t-shirts, tote bags, pens, bracelets, and more; the list is exhaustive and EmbroidMe has it all.

    Another core aspect of cause marketing is event planning, and EmbroidMe can help with that as well.  Whether it’s a charity walk, golf tournament, auction or any other function, the on-site specialists at EmbroidMe are pros at helping you host a successful event  and make it one that people want to attend year after year.  One of the chief benefits of incorporating promotional products into your event is that their impressions linger long after the attendees go home, giving you a big bang for your marketing buck.

    “EmbroidMe is sincerely dedicated to promoting charities, causes, and service to the community,” said an Embroidme Representative.  “We have always believed in paying it forward, and we are proud to be able to help you do the same.”

    About EmbroidMe

    With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for promotional apparel, premiums, and advertising specialties, providing its promotional partners with full-service custom embroidery and screen printing for apparel.  For more information about EmbroidMe’s charity awareness programs, and to view this and additional releases, visit the EmbroidMe News & Press Release section of embroidme.com.  EmbroidMe’s on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Resource Center nearest you.

     

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  • Embroidering Memories That Last

    When I was about eight years old I was given a gift that I still remember fondly to this day.  It was very grown-up and very cool and it had my name on it.  It was a maroon corduroy jacket with a white emblem embroidered on it that let anybody and everybody know that I was a bona fide member of an exclusive club.  The club was called the Gallagher Club, and outside of Philadelphia the name might not even ring a bell, but to me and the rest of South Philly, wearing this jacket meant that for one brief moment in time I got to strut with the Mummers in the New Year’s Day parade.  It was a very big deal.

    An embroidered corduroy jacket might not seem like that big of a deal, but trust me, it was.  It might not have kept me warm if more than a light breeze blew, but that wasn’t the point.  The point was that out of the roughly 4.85 billion people walking around in the world at that time, only about 60 people had that jacket.  The jacket represented a select group of people and the embroidered monogram signified that I belonged to that group and to the city itself.  It was a tremendous source of pride to an eight-year-old me and it represented a feeling of camaraderie that has stayed with me well into adulthood.  My short time with the club is still a cherished memory and it is only enhanced by the thought of my name embroidered on that jacket.

    Knowing what a lasting gift an embroidered piece of clothing can be, I recently got hold of an old Beatles t-shirt that belonged to my dad way back when Beatle Mania was still at its peak.  Since he has long outgrown the shirt he wore back then, I gave it to a friend of mine who is a wiz on the sewing machine and had her turn it into a pillow case and personalize it with an embroidered message.  A regular t-shirt refashioned into a pillow case is not that big of a deal, but a pillowcase made from a t-shirt that you have because you were around to fall in love with the Beatles when they were still live on Ed Sullivan is a very big deal indeed.  It’s the memory that makes it matter.

  • The Arty Side of Embroidery

    When most of us think of embroidery we think of a common design element that is seen on sports jerseys, polo shirts and monogrammed gifts, but embroidery encompasses much more than practical, modern uses.? It?s also a form of fine art with a history that reaches back as early as the Middle Ages.? For those of you who have not read your grammar-school history books in a while, I can assure you that the Middle Ages were a long, long time ago, so the history of embroidery as an art form is a lengthy and rich one indeed. The method of running a needle and thread through a piece of cloth began as a practical technique used to make clothing and tools, but it evolved into a form of fine art that remains popular to this day.? From the designs we see on everyday items found in the home to clothing worn by the likes of royalty and first ladies, embroidery is an art form that takes many shapes.? The Metropolitan Museum of Art maintains a collection of textiles that showcase intricate and beautiful examples of embroidery that span time periods from as early as 1250 B.C and as recent as the 1990s.? These include things like tapestries, religious cloths, robes and dresses, and they are so finely crafted and so striking in detail and color that it is hard to believe the designs are composed entirely of minuscule, hand-made stitches. Another place to see exemplary pieces of artistic embroidery is throughout the Appalachian region of the United States.? One particular piece that comes to mind is on display at the Grove Park Inn; a length of embroidered cloth that might have been used in the 19th century as a table runner is now regarded as a prized work of local art due to its rich aesthetic and enduring craftsmanship. It?s quite an impressive example of what can be accomplished with a needle and thread.? Even as industrial technology has altered the way embroidery is done, embroidery as an art form is still highly regarded.? When stitched by talented hands, embroidered embellishments can turn a simple piece of cloth into an intricate work of art.

  • Screen Priniting Services

    Screen printing is among the most effective and impressive print methods available today, with a useful process that can be utilized on a wide range of mediums, thus making screening one of the more favored printing techniques. In fact, this silk screening grew to be very common in the 60s when designers used screening as a way of making one of kind paintings. The procedure for screen printing can be applied to substrates that other kinds of print techniques cannot be used for. While most commonly used in T-shirt prints, screen printing services also can print on other materials such as metal and plastic. It can actually print on most products such as cards, signs, labeling, and other gadgets. In fact there's little this print method cannot be used on, since sizing, solidity or shape of the item will not hinder the silk screening process. And, for all those tasks that require the noticeable "look" of something unique, then this is the best print technique to opt for. Several jobs favor using this process of printing since the ink can be more liberally applied to the product or item of choice. Also, colors can be blended together and immediately applied to the substrate allowing for a one-of-a-kind result that will not be able to be replicated with other printing methods. Screen printing is normally used by artist for useful creative work since the original finishes make the end product unique. plus, an extensive array of colors and various kinds of ink may be used due to the easy application process. However, screen printing can be labor intensive, so this kind of printing should? best applied to smaller job specifications that require a creative edge. Having letterhead of businesses cards screened is probably not the most beneficial use of your money, but reprinting posters, designing on garments, or even creating company clothing will be great? for this specific type of print method. When there are particular print projects that need this kind of process, those looking for screening should initially identify requirements prior to communicating with a company that provides screen printing services. Screen printing pricing and cost will also be determined by the design and style and size of the job. Quantity, the machinery used the types of materials needed, and the work or time required will all factor in the final price. Should the project be small but still require a skillful hand, then using a smaller sized custom made screen printer may very well be the best option. i.e. small orders of regular T-shirt prints can be done by a cheaper but larger task you want to find the best professional screen printing service available. Contact us at Embroidme for a sample of our work or a sample for your own project.

  • New EmbroidMe Opens in Wichita

    Wichita, Kan. (December 6, 2012) – EmbroidMe, the world’s largest embroidery franchise, announces a new store in Wichita at 5634 E Central, under the ownership of local residents Jed and Lisa Jeter.

    Before becoming an EmbroidMe franchisee, Lisa was Director of Operations for an aircraft manufacturing company doing business with Boeing, Spirit, Learjet and Lockheed Martin. Jed worked in the wholesale building materials industry in both sales and management.

    “Discovering EmbroidMe came at a perfect time because we had been searching for the right opportunity for some time when we discovered EmbroidMe. It seemed like the perfect fit considering our past business experience, and after a combined 35 years of building businesses for others, we are excited to be doing it for ourselves,” says Lisa. “We embrace the opportunity to help others grow their business with our promotional marketing solutions.”

    Embroidme of Wichita is open Monday to Friday, from 9:00 a.m. to 5:30 p.m., and after hours and Saturdays by appointment. They are closed on Sundays. They are offering an introductory special for free digitizing on orders of $300.00 or more until the end of January 2013.

    With nearly 400 retail locations, EmbroidMe provides full-service custom embroidery and screen-printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community.

    For more information on EmbroidMe in Wichita, contact the Jeters at 316-425-7748 or info@embroidme-eastwichita.com. For franchising information, please call (800)727-6720 or visit www.embroidme.com.

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