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  • EmbroidMe Expansion Plans for 2015

    EmbroidMe was recently featured in Franchising.com, the release talks about EmbroidMe's plans for expansion in 2015. It also notes, that EmbroidMe is ranked #143 in the Franchise 500. Additionally, EmbroidMe is ranked 17th in the Advertising Specialty Institute's Top 40 Distributor list. For the entire article, click the image below. eme-plans-expansion-2015-sm

  • State of the Industry: Promotional Products in 2014

    promo-productsIn its annual promotional products usage survey, the American Specialties Institute reports the growth of promotional products in 2014. The survey touts promotional items as a key component of any brands marketing strategy, finding they prove to be not only impactful, but cost-effective. Promotional giveaways were seen to be kept by prospects and customers for up to nine months, garnering logo impressions with every use. The result was a reported 85% recall factor of the brand name, with 36% of those individuals saying they are likely to support that company in the future. Popular promotional products in order of longevity:

    • Calendars (kept for 9 months)
    • Outerwear (7.3 months)
    • Drinkware (7.1 months)
    • Bags (6.8 months)
    • Desk/Office Accessories (6 months)
    • Shirts (5.8 months)
    • Health/Safety Items (5.5 months)
    • Writing Instruments (5.3 months)

    The most popular reason (given by 77% of individuals surveyed) for keeping a promotional item was its usefulness. Others cited an items attractiveness or stated it was simply enjoyable to have. Promotional items that arent kept are often, according to 63% of respondents, given away to another person; thereby continuing to promote brand awareness and prove a valuable investment. In a cost analysis of promotional products vs. other advertising media, the average cost of promotional products was a measly $0.005/unit. The resulting cost-per-impression is about the same as spot radio ads and is even lower than running ads in prime time television or print. This illustrates how giving away items featuring their logo is a cost effective marketing solution for small businesses as well as large corporations. Our predictions for promotional product trends in 2015 include a continuing surge in demand for custom tech gear and staple merchandise, such as sunglasses and eco-friendly bags. A few standout products in 2014 were flame-retardant gear, plastic wine glasses and etched wine glasses for fabulous customer appreciation gifts. We expect to see more recycled items produced and continued growth of green initiatives, as well as rechargeable batteries, stress relievers and the ever-popular custom pencils. Its been a great year in promotional marketing! Stay tuned for our review of the latest roll-outs after the convention in January.

  • Celebrate a Great Year with Business Gifts

    business gifts Your logo can be embossed on a leather-bound agenda or engraved on an executive's pen for business gifts
    Family and friends aside, who are the people you appreciate the most? Your clients, of course! The holidays are a perfect time to say thank you and strengthen your relationship. Set aside some time to determine the most clever and creative gift for your clients. Its the thought that counts, so choose a present that is delightful and memorable. Include your logo or company message, but remember to keep it discreet and tasteful. This is not the time to be actively promoting your company. When selecting a gift for your corporate clients, choose carefully. Consider unique items, such as on-the-go phone chargers or upscale luggage tags, which will be used outside the office environment. Consider handy items such as kitchen gadgets or writing instruments that will be used again and again. Consider timeless favorites like calendars, with daydream inspiring vacation photography. With a range of exceptional gift ideas in stock and the resources to find a perfect custom item, our specialists will work with you to select the right gift and tastefully add your companys holiday message. Depending on the size of your shopping list and your budget, EmbroidMes unique 8-step process will help you determine the perfect present. What about the other most appreciated people your team? EmbroidMe has thousands of ideas to show them how much you care. Tote bags, backpacks, cozy throws or socks, flash drives or chocolates are a few popular holiday gifts. Remember that a pretty package is just as important as whats inside. Use the opportunity to add a customized holiday card with a personal message. Your gift will be remembered throughout the year.

  • Prepare for Next Year's Business Conventions

    The key to a successful business convention is preparation. The beginning of the year is convention season - so start planning now! Make the most out of your next convention and get the best value for your branding investment by following a few simple tips from the promotional marketing experts at EmbroidMe. Research in Advance Do a little homework and get some insider information about the convention attendees. Find out what the industry professionals are saying about the event. You may be able to find out information that will make great talking points with key players in your industry. Keep up-to-date on industry blogs and news to be able to keep up with conversations. Outfit Your Team A convention is your company's time to shine. Represent your company well with embroidered business shirts that feature your company's logo or slogan. Not only will this make your company look more professional, it will leave a lasting impression with everyone you meet. Golf shirts, woven shirts and blazers make excellent custom apparel choices for your next convention. Get Business Cards This should be a no-brainer, but many people find themselves at conferences without any business cards. You will be meeting hundreds or thousands of potential contacts. Make sure that you can exchange information with them easily. Bring more business cards than you think you will need. Keep a small business card holder on hand to collect business cards from other attendees. Prepare Your Elevator Pitch An elevator pitch is a 15 second script that tells people what your company is about. It should be short enough that you can pitch it in the time that you ride in an elevator. Make sure to include information about what your company does, how you deliver your products and how you can be contacted. Select Your Sessions Some business conventions offer informational sessions that you can select in advance. It is helpful to go through and review the session outline before you arrive. Plan your day around your sessions to maximize your time at the event. If you need to register, do so as quickly as possible because the best sessions fill up quickly. Finding the best business shirts to outfit your team is critical to business success. EmbroidMe is the industry leader in printed and embroidered garments with over a decade of experience. Find an EmbroidMe Resource Center and outfit your team today.

  • January is National Blood Donor Month

    female doctorSupport the annual American Red Cross blood drive with promotional products from EmbroidMe.

    The holiday season is a reflection of gratitude by many Americans. This is the perfect time to highlight the importance of giving the gift of life.  January is National Blood Donor Month, and perpetuates the spirit of giving.

    Businesses can make valuable contributions to the American Red Cross nationwide blood drive by planning now to support this effort. EmbroidMe suggests planning a promotional marketing campaign that will spread goodwill throughout the holiday season and beyond.  All businesses can show their support and encourage clients and customers to give blood in January.

    The strategic use of promotional marketing tactics can raise awareness in the community and impact an important national cause.  A company-wide effort can be encouraged by distributing pens or notepads that have a timely message. "Give the Gift of Life, Support National Blood Donor Month - January 2015," along with the company's name and logo, shows commitment and promotes action.

    Customer service teams can wear nametags or buttons and give wristbands to customers, encouraging them to join the effort. Educational materials printed with locations and times for giving blood are helpful reminders customers can take home. With the company's logo, these align the business with the American Red Cross and local collection centers, creating a partnership in the minds of customers.

    The benefits of using promotional items to support this cause will establish awareness of the business linking it to a nationwide campaign - smart business for everyone. More importantly, the company can take pride in knowing it has made a difference in the lives of many individuals.

    "Make a New Year's resolution now to support National Blood Donor month in your community," said an Embroidme Representative. "Your local EmbroidMe Resource Center will assist in building your leadership with a valuable campaign."

    A simple donation of blood has a tremendous impact – it can save someone's life. Each pint of blood received by the Red Cross offers hope to someone in need. For more information about contributing in your city, visit www.redcross.org .

  • Branded Embroidered Lab Coats

    Whether for departmental identification purposes or client-facing branding, professionally embroidered lab coats from EmbroidMe provide a clean and classic look for staff, while effectively communicating the brand.

    There is a certain trust given by the public to people in lab coats; they are the doctors, engineers, and researchers we see as essential to a healthy standard of living.

    When you walk into a pharmacy, you are greeted by the pharmacist and assistants in their embroidered lab coats, proudly displaying their names, credentials and the name of the establishment. Should you have questions, you will know right away if you are addressing the appropriate person.

    In other sectors, like research and engineering, those lab coats make key people identifiable internally. The company name and logo will appear, along with the name and department of the person wearing the coat. Coats and personal identifiers can be color coded to improve efficiency in high-stress situations, for example on an oil and gas jobsite or in an emergency room. When every minute counts, being able to identify the right person quickly is essential.

    EmbroidMe, the world's largest retail embroidery franchise, is an industry leader in quality branding. Embroidered lab coats from EmbroidMe will be produced with utmost care and attention to detail, with the stitching designed to last through multiple washes and tough days on the job.

    Contact your nearest EmbroidMe Resource Center to find out more about custom embroidered lab coats for your staff.

  • Veteran Owned EmbroidMe Brandon FL Featured in Tampa Bay Times

    Dwayne and Tammy Lewis were recently featured in the Tampa Bay Times. Dwayne, a former US Marine and his wife Tammy, opened an EmbroidMe location in Brandon, FL. The article talks about their previous careers, their new location, as well as futureplans of opening a second location. Tampa Bay Times - Lewis

  • EmbroidMe Honolulu Featured in Military Veteran Job News

    Mary and John Whitworth of EmbroidMe Honolulu, were both featured in an article byMilitary Veteran Jobs. The feature talks about their previous careers in the US Army, the support they provide to the military and non-military communities alike. The Whitworth's also express their plans to expand into Easter Oahu including: Waimanalo, Hawaii Kai, Kahala, Kaimuki, Waikiki, and the greater Honolulu region. Military Veteran Job News - Whitworth-w650

  • EmbroidMe Mentioned in Forbes Article

    It's not everyday your company is mentioned in Forbes magazine. While the mention is small, it is still a mention, and that is a good thing. Anyway, the article was about Wounded Warriors becoming Entrepreneurs. The blurb talks about Sam King, a decorated Vietnam Vet and EmbroidMe franchisee from New Richmond, WI. Click the image below, to read the complete article.Forbes---King-sm

  • Share Your Holiday Spirit with Edible Promotional Gifts

    logo cookiesWith the holiday season right around the corner, now is the time to plan and order gifts for your valuable clients. What better way to show the spirit of the season than with edible promotional gifts? The options with edible marketing are endless, providing you with the joy of selecting a gift youre sure your best customers will love. The gift of food lends a personal touch and shows that your company cares about its clients. Extravagance is acceptable the holidays are the time to indulge! Fine chocolates wrapped in a thank you message from your brand, or gourmet cookies and decadent brownies iced with your companys logo are irresistible. Arriving in a beautifully wrapped box, your gift will be welcomed by your clients office as a special treat. Fresh nuts are a great option for sharing they provide a protein packed treat among the decadence of holiday sweets and are enjoyed as a healthy snack that keeps your energy up. Consider individual bags of different varieties of nuts, tied with holiday bows and presented to the office in an antiqued, galvanized aluminum tub. Assorted coffees, coffee pods and gourmet teas also make a wonderful gift. They can be delivered in a pretty wooden box with your company name engraved, accented with a big red bow. Candy of every style makes great nibbling for your corporate customers. Presented in a clear acrylic jar, a gift of candy is a festive treat. Individual pieces of hard candy, like M&MS, can be imprinted with your logo. Popcorn in assorted flavors arriving in a big colorful tin makes a big statement. Remember, packaging is everything! The container that announces your gifts arrival is the perfect place for your holiday message, along with your companys logo and tagline. A well-conceived box, tin, basket or other vessel will be used to hold other items long after the edible gift is gone, perpetuating your companys name for months to come. Contact your local EmbroidMe Resource Center today. Our onsite specialists will walk you through our unique eight-step process to find the perfect holiday gifts to suit your style, within your budget.

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