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  • 5 Creative Ways to Increase Brand Awareness

    5 Creative Ways To Increase Brand AwarenessHand out the best giveaways You will be the talk of the town when customers brag about the cool promotional items they received from your company. When others ask about the source of the goodies, your brand will receive positive attention. Go above and beyond by customizing unique tradeshow giveaways such as a branded phone stand, stylus pen or powerbank. Stay on top of your game As basketball season begins and football fans everywhere are celebrating (or disappointed with) their fantasy football picks, the hype of the game is only growing. Be with your customers as they celebrate their favorite sports teams this holiday season! Custom-cut vinyl can make team wear for the whole family. Create real solutions Appeal to a corporate occasion by customizing pens and tradeshow totes with your brands logo on the front. Business professionals will appreciate the extra hand while picking up items at other tradeshow booths. Better yet, your logo will be front and center as customers walk around holding your bag. Build partnerships Promotional products are a great way to boost brand reputation throughout all types of crowds. By aligning with local universities and organizations, you can effectively integrate your brand. A great way to increase brand awareness is by introducing your company to local college campuses. Customize varsity jackets or university promotional items to get students in the school spirit and hyped by your business. Think ahead There is nothing worse than realizing your brand strategy schedule is running behind. Prepare your company for the holidays by staying up to date with the best brand awareness boosters. By putting your customers first and providing unique products, your brand will have top-of-mind awareness.

  • The Best Recipe for your Fall Promotional Marketing Strategy

    The Best Recipe For Your Fall Promotional Marketing StrategyWhile everyone is enjoying cool hikes under autumn trees, sipping apple cider with pumpkin bars and perfecting their latest chili recipes, businesses everywhere are revamping their fall brand strategies. One of the most important ingredients in powerful product placement is promotional giveaway. Businesses can utilize contests and promotions to increase popularity while instilling a top-of-mind awareness for their brands. Here are the top five ways companies can efficiently and effectively promote to their audiences. Social Media Whether your business has an Instagram, Twitter, Facebook or LinkedIn account, encourage your customers to like or follow your social media pages. Your products can be a good reminder of your Internet presence as well as encouragement for your customers to represent your following. Another way to boost your brand this fall is through seasonal social media campaigns. Use your promotional items to invite customers to use a fall-inspired hashtag, or ask customers to like, share and retweet your posts with a chance to win popular seasonal promotional items such as scarves, thermos mugs and fall totes. Surveys and Sign-Ups Attract customers to your tradeshow event booth with personalized tablecloths and signs. These items can make or break a successful interaction with the audience. Other critical ingredients to brand success are quality giveaway items that will attract potential customers to your booth and do the talking for you. Your audience will be more willing to fill out an informational survey or sign up for your services if they are enticed by free items, and will be reminded of your brand from the moment they leave your booth. Charities and Causes Promote your business by lending a helping hand. Businesses can build an effective marketing strategy by using promotional products to align their brand with a seasonal charity or cause. There are many popular causes to participate in during October, including Child Health Day, Osteoporosis Day and Lung Health Day. We can help your company design promotional items to generate support for fundraising efforts while boosting your brand reputation. Follow Up Perhaps the most important ingredient in any promotional strategy is the consideration of your customers. By distributing useful, quality promotional products, your business can gain the upper hand and remain popular this fall. Make sure to involve the opinions of your customer throughout your brand strategy journey. Not only will you receive promising feedback to improve your next promotion, your clients will appreciate the effort you make to keep in touch.

  • Businesses Spotlight "Shape Up US Month" with Custom Promotional Items from EmbroidMe


    January is "Shape Up US Month", an annual campaign to promote education about America's obesity health epidemic and enlighten Americans about healthy living strategies for children. Unfortunately, as stated in the 2008 report "Overview of Federal Child Nutrition Legislation," federal funding for school nutrition programs was cut, reducing access to health education in schools and healthy food in cafeterias across the country.

    According to the Journal of Adolescent Health, comprehensive programs that educate children about well-being, including physical, social and emotional health, are sorely needed. By taking part in Shape Up US Month, businesses can help fund physical education and wellness programs in schools throughout the nation.

    Shape Up US Month shines a spotlight on the risks of childhood obesity and emphasizes the importance of making healthier lifestyle choices, which will ultimately reduce the risk of diabetes, cardiovascular disease, and even cancer.

    There are many ways for businesses to participate in Shape Up U.S. Month, and the time to prepare a promotional cause marketing campaign for January is now.

    Businesses can:

    • Fund local Shape Up programs such as Just Clap For Life
    • Join or start a team in Hip Hop Healthy Heart Program for Children, a comprehensive health program that engages children and their families to stay healthy and make health education affordable
    • Sponsor health and wellness live events to promote health education in schools throughout the country
    • Secure a booth at a Shape Up US Health and Wellness Expo, encouraging the maintenance of a healthy lifestyle while also boosting sales for your business

    On a smaller scale, businesses can simply raise awareness about developing a healthier lifestyle from an early age by developing custom products emblazoned with their logo and passing them out to employees and clients.

    Businesses interested in mounting a Shape Up US Month promotional marketing campaign must design and order their products now to be ready for January.

    Ideas for custom products to pass out to employees and clients or at health events and education expos are plentiful. They include promotional healthy recipe cookbooks, food journals and fitness products such as pedometers, fitness belt pouches, water bottles and duffel bags. All promotional products can be imprinted with business logos and messages about shaping up. All such products - and many more - are available from one of the hundreds of EmbroidMe Resource Centers around the world.

    An Embroidme Representative says: "Whatever role a business decides to play in promoting Shape Up US Month, EmbroidMe offers businesses the ability to customize products that will convey the message that a business wants to help schools fund health education programs. Businesses should place their orders now to make sure they are ready for the Shape Up US Month campaign in January."

  • Tricks for your Halloween Promotional Marketing Campaign

    Tricks For Your Halloween Promotional Marketing CampaignThe anticipation of October was quite the rush; and now that the month is more than halfway over, leaves are changing and pumpkin lovers everywhere are on cloud nine. However, before pondering Thanksgiving preparation, we must not forget one very important holiday: Halloween! Children everywhere will be dressing up in spooky costumes; and schools, churches, nonprofits, and businesses are preparing for eerie events to light up the night. Here are some ways your business can be the treat of the tradeshow this October with Halloween promotional marketing. Safety First While Halloween is all about tricking and treating, it is also a great way to introduce safe and fun promotional wear. Items such as brightly-colored trick-or-treat bags or totes, glow sticks, reflective zipper pulls, glow-in-the-dark wristbands, flashlights and reflective bracelets branded with an organizations logo will keep kids safe and entertained all night. Many of these safety-conscious items are reusable and will be useful for visibility after dark long after Halloween has come and gone. By giving both parents and children peace of mind, your companys name will be remembered throughout the entire night of festivities. Treating Your Customers Businesses and other organizations participating in Halloween-themed events can also distribute promotional items to be handed out to trick-or-treaters. Branded school supplies, such as pens and pencils, crayons, notepads and stickers with engaging pictures of ghosts, bats, pumpkins and witches, will stand out in the large pillow cases of colorful candy. Photo Contests After Halloween has passed, create a contest for the recipients of your promotional items. Tell your customers to post a photo of their favorite promotional goodie, and the trick-or-treater with the most entertaining post will win a customized hoodie. Not only will this create hype over your October promotional items, it will start a conversation about your brand. Stay on Top Be sure to keep your promotional marketing and tradeshow gear up to date and in season. Halloween has quickly crept up on us, and so will November. EmbroidMes on-site specialists are ready to provide you with first-class service and trade show products of the highest quality. With more than 400 retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts. To enhance your trade show branding, locate the store nearest you by visiting:

  • Cool Promotional Products For Winter Tradeshows

    Cool Promotional Products For Winter TradeshowsTemperatures are already beginning to drop, which means that winter will come knocking sooner than you think. Get your business professionally prepared for winter trade shows and events with EmbroidMes customizable promotional products. Now is a great time to update your companys promotional appearance and improve its branding. Want to make your companys booth stand out in a trade show? Start by personalizing your table covers, displays and giveaways. You should also be mindful of what the people staffing your booth are wearing. EmbroidMe supplies and embroiders winter wear such as jackets, vests and hoodies with your logo. Cozy up to your customers and help them keep warm by customizing winter items such as blankets, thermos sets, mugs and coffee cups. Our quilted jackets, fleece sweatshirts, beanies, gloves and scarves are also popular giveaways. These promotional items will attract prospective clients to your booth and ensure a positive brand impression for your business long after the tradeshow. People love our comfortable apparel, and they will be showing off your brand every time they bundle up. Branded reflective winter apparel, personalized flashlights, keychain lights, and ice scrapers will keep everyone safe during winter storms. Customers will be reminded of your business every time they use your promotional items this winter! Whether you are in need of branded clothing, table accessories, or promotional items, EmbroidMe has hundreds of Resource Centers around the world to keep your company prepared for every trade show and event. EmbroidMes on-site specialists are ready to provide you with first-class service and trade show products of the highest quality. With more than 400 retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts. To enhance your companys presence at trade shows and events, locate the store nearest you by visiting our website at

  • Businesses Support Safe Toys and Gifts Month with Custom Items from EmbroidMe


    December is Safe Toys and Gifts Month, an annual campaign of Prevent Blindness America, the nation's leading volunteer eye health and safety organization working to prevent blindness and save eye sight. Safe Toys and Gifts Month is dedicated to promoting awareness of and education about toy safety. According to the U.S. Consumer Product Safety Commission, hospital emergency rooms treated about 251,700 toy-related injuries in 2010 throughout the United States. 72% of them were people less than 15 years of age.

    Safe Toys and Gifts Month informs parents, grandparents and anyone with small children about how to avoid risks when buying toys and gifts. By keeping updated on the latest recalls and looking for specific safety labels before purchasing a gift, toy-related injuries can be reduced and prevented. Another important safety precaution when purchasing gifts for young children is educating parents about the appropriate age range and skill set for each toy. Safe Toys and Gifts Month allows adults to become involved in the well-being of all children, especially during the holiday season, by monitoring the toys and gifts they are giving and receiving.

    There are many ways, large and small, for businesses to participate in Safe Toys and Gifts Month, and the time to prepare a promotional cause marketing campaign for December is now. Businesses can:

    • Fund or host a local Saving For Sight Day with all donations going to Prevent Blindness
    • Sponsor fundraising events to provide eye exams and glasses to families with financial needs
    • Sponsor a toy drive requiring all gifts to pass ASTM safety standards
    • Promote public service announcements to raise awareness of the most current guidelines, regulations, and product recalls for all toys and gifts

    On a smaller scale, businesses can simply promote the importance of safe toys and gifts by working with an EmbroidMe Resource Center to develop custom products emblazoned with the Prevent Blindness green emblem, and passing them out to staff and clients.

    EmbroidMe features many child-friendly items including plush stuffed animals, glow-in-the-dark sunglasses, foam puzzles, kid-friendly art supplies and picture books featuring child safety themes. Places of business that promote an in-office challenge to promote toy safety can reward the largest reach or donation with UV protection sunglasses. All safety awareness promotional products can be imprinted with business logos. All such products - and many more - are available from one of the hundreds of EmbroidMe Resource Centers around the world.

    "Businesses participating in Safe Toys and Gifts Month with EmbroidMe's promotional products will be supporting the safety of children while simultaneously promoting their brands," said an Embroidme Representative. "EmbroidMe offers the ability to customize products that will convey the message that your company cares about promoting safe toys and gifts and has fun doing it."

    Whether businesses are in need of branded clothing, branded office supplies, or promotional items, EmbroidMe has hundreds of Resource Centers around the world to help your business develop the perfect products to honor Safe Toys and Gifts Month. EmbroidMe's on-site specialists are ready to provide you with first-class service and products of the highest quality. Just click EmbroidMe Locations to find the Resource Center nearest you, or call (877) 877-0234 to speak to a trained design professional.

  • EmbroidMe Boca Raton in American Towns Feature

    americantowns-comEmbroidMe of Boca Raton was recently featured in American Towns. There is an excerpt below, as well as a link to the full article.

    Raymond Fernandez and Lillian Fernandez will be opening their embroidery, garment/screen printing and full service promotional marketing business EmbroidMe of Boca Raton at the end of August. Located at Boca Lyons Plaza on 9186 Glades Road, the husband and wife team will celebrate over two decades of marriage by working together with the company Entrepreneur Magazine has named one of Americas top global companies for three consecutive years. Providing customized apparel including corporate apparel, awars, clothing, team apparel, promotional products and more, Raymond and Lillian will leverage unique backgrounds to serve clients throughout southern Palm Beach County. For 29 years, Raymond worked in the financial service industry as a foreign equity trader specializing in American Depositary Receipt (ADR) arbitrage, and block trading, 11 years of which was with French bank BNP Paribas. For her part, Lillian worked in the fashion industry, designing and developing private labels for several department stores in New York CIty until she left to focus on raising the couple's three children. Read More...  

  • Favorite Fall Promotional Apparel Pieces

    promotional waffle knit jacketWith fall quickly approaching, we begin the addition of length and layers in efforts to adjust to cooler weather. What better way to revamp your business than to invest in new promotional apparel pieces? Extra Soft Waffle-Knit Zip Sweater Your customers will love the fit and feel of the Extra Soft Waffle-Knit Zip Sweater. Better yet, they will be reminded of your brand every time they slip it on. High-Viz Jackets As summer draws to an end, days get shorter and night seems to come much sooner. Be seen and stay safe in our high-viz-jackets, with fluorescent colors that will allow for high visibility no matter where you are. Whether it is outside, in the dark, on a construction site or in the heat, EmbroidMe matches function and versatility to provide outstanding high-visibility shirt designs. EmbroidMe will work with you to find the best personalized style for every employee. Hooded Sweatshirt October means football games and late night bonfires, while rocking one of the most popular fall styles- the hooded sweatshirt. EmbroidMe has a variety of styles, colors and sizes that will fit any business preference. Customize your own hoodie with your logo or other personalized flare. Not only will customers enjoy the comfort and fit of EmbroidMe apparel, they will also display your logo every time they put it on. Sublimated Pullover Sweatshirt One way to make your brand visible and memorable is to stay on top of new seasonal trends. Many companies are appealing to customers through eye catching graphics and retro prints. This fall, get your brand noticed with customized sublimated pullover sweatshirts. EmbroidMe offers high-quality, customizable printing options for every business. Our design experience allows for the most effective promotional advertising and keeps customers satisfied with top-of-the-line apparel. Long Sleeve Cotton T Shirt Casual businesses that utilize personalized printed t-shirts can prepare for cooler weather by upgrading to long-sleeve cotton t-shirts. Because long-sleeve t-shirts can be worn in almost any laid back setting, these are very popular among students, children and adults. EmbroidMe offers many customizable t-shirt options such as distressed, sporty, organic and many more. Continue to boost your brand recognition through the fall season by transferring your logo to our long-sleeve t-shirts. Check out sample apparel at your local EmbroidMe Resource Center.

  • Design your 2016 Promotional Calendars with EmbroidMe

    Design Your 2016 Promotional Calendars With EmbroidMePromotional calendars present a great opportunity to get your clients to remember you all year long! With a New Year promotional marketing campaign featuring calendars, the earlier you start, the better; and weve only got three months left. You want to be the first to distribute your calendar so that they are already hanging on their walls when the clock strikes midnight, January 1, 2016. Calendars are a practical item, rarely bought nowadays, but always appreciated. Visual and highly customizable, promotional calendars needs to be designed carefully, taking the variety of products and themes into consideration.

    1. Traditional wall calendar: Visually striking wall calendars are memorable and easy to see from your office window. These calendars are a popular item but only as good as the pictures that fill them, so think about what theme best represents your company and appeals to your client!
      • Flora and fauna - natural landscapes, outer space, puppies
      • Inspirational - religious images, fitness and healthy lifestyle motivation
      • Masculine cars and cocktails
    2. Magnetic calendars: One of these stuck on the office fridge rakes in brand impressions. Compact and made to be stuck on desks, walls and cupboards, magnetic calendars can be cut in virtually any shape for an eye-catching design that mimics your logo.
    3. Desk calendars: These calendars sport great utility. Always handy, desk calendars keep reminders timely, ensuring youre on task and giving dimension to desks everywhere. As for your brands logo? You cant miss it.
    4. Weekly/monthly planners: Forget the smartphone! A traditional planner keeps you organized without the distraction. Recepients are reminded they have your brand to thank every time they cross off to-dos, schedule appointments, and plan their day.

    What a great way to show your clients appreciation while conspicuously placing your brand in front of them for another year!

  • Businesses Spotlight Men's Health in Movember


    November has been rebranded Movember by the Movember Foundation, a global organization committed to "changing the face of men's health." The Movember Foundation asks men to grow moustaches (Mo's) during Movember to initiate conversations about and raise funds for men's health programs, with a focus on prostate and testicular cancer. Beginning back in 2003 in Australia, the Movember movement has spread to 21 countries and has raised $559 million to date.

    Men known as Mo Bros shave their faces on Movember 1st and grow a moustache for the month. They grow and groom their new Mos, asking friends, family and corporate sponsors to donate to their efforts. Mo Bros use their new Mos as talking points to discuss men's health and gain sponsorship. Money raised by Mo Bros goes to the Movember Foundation to support men's health programs.

    Businesses can support employees and clients participating in Movember by offering them Movember-related promotional products from EmbroidMe. The time to design and order Movember promotional products to be ready by November - or Movember - is now.

    Businesses can:

    • Sponsor their employees and clients participating in Movember (Mo Bros) by providing a financial donation
    • Sponsor Mo Bros by handing out branded Movember promotional products that they can use and wear to generate support for their Movember fundraising efforts.

    Companies sponsoring Mo Bros in their support of men's health can work with an EmbroidMe Resource Center to develop customized moustache products emblazoned with their logo or company name. For example, a business can design t-shirts with its logo, the image of a moustache, and a "Made in Movember" tagline. EmbroidMe also offers moustache pins, moustache silicone or slap bracelets and moustache keychain/bottle openers. Businesses can make it easy for Mo Bros to keep their moustaches trimmed and stylish by handing out branded electric shavers. All such products - and many more - are available from one of the hundreds of EmbroidMe Resource Centers around the world.

    An Embroidme Representative says: "Businesses participating in Movember with EmbroidMe's promotional products will be supporting men's health while simultaneously promoting their brands. EmbroidMe offers the ability to customize products that will convey the message that a company cares about promoting men's health and has fun doing it."

    About EmbroidMe With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for promotional apparel and advertising specialties, providing its promotional partners with full-service custom embroidery and screen-printing for apparel. For more information about and to view this and additional releases, visit the EmbroidMe News & Press Release section of EmbroidMe's on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Resource Center nearest you.

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