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Mid-Year Check to Stay on Track with your Marketing Goals

With the first quarter in the books, it’s the perfect time to check your progress and see if you are on track to achieve your marketing goals for the year. Take the opportunity to review your sales and marketing metrics and strategize ways to boost your efforts for a strong year-end finish. Here are some tips to help evaluate your progress and reach your marketing goals. 

Website Performance

Your website is one of the most powerful tools for marketing your company, and checking on its performance can help boost traffic and revenue. Compare your website traffic to previous years and see how these numbers match up to your progress so far this year. Important aspects to measure include your website’s bounce rate, conversion time, newsletter or email sign ups, mobile visits, what pages users are clicking on most and what sites are bringing customers to your website in the first place. A fast, interactive and customer-friendly website is one of the most effective ways of reaching your marketing goals

Is Your Brand Standing Out?

Make sure your company stands out from the crowd with a consistent brand image being broadcast across all your marketing platforms. It is important to continually assess your company’s reputation and awareness with consumers. Conducting surveys to see how your customers heard about your brand and what they think about your company is a great way of evaluating the effectiveness of your marketing techniques. Conduct surveys throughout the year to see if opinions change over the past month, six months or year.

Take a Look at Your Team

Evaluate your team’s performance and conduct individual reviews of all of your employees. This may be the time to reward employees with high sales numbers and coach those who are falling behind. Reviewing your sales techniques and your employees individual roles is vital to staying on track for your year-end marketing goals.

Evaluate Your Financials

If you keep proper records of your finances, then it will be simple to compare year-to-year gains or losses. Compare your revenue and expenses to previous years, and assess if you are still on track with your budget. Evaluate how much your average sale garners, and see if you can make any changes in pricing or sales techniques that may boost your incremental revenue.



Improve this Year’s Second Half with the Help of EmbroidMe

Checking in on your marketing goals mid-year will keep you from falling behind and help you make any necessary adjustments. Make sure you continue to stay on track by regularly monitoring your goals for the duration of the year so you can immediately fix any issues that may arise. An industry leader in promotional products, EmbroidMe also offers printing, digital marketing and lead generation services designed to help businesses reach their marketing goals. The specialists at EmbroidMe have years of experience helping businesses to improve their marketing efforts and expand brand awareness. Visit our homepage to find your closest EmbroidMe resource center or call (877) 877-0234 today.