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  • Brand Promotion and Fundraising Go Together Well With EmbroidMe

    WEST PALM BEACH, FL -- (Marketwire) -- 02/10/11 -- In these tough economic times, fundraising for many organizations can be a daunting task. Many people will no longer donate cash without getting something of value back in return. Although there are many choices of goods or services (cookies, car washes, etc.) that can encourage contributions, new donors are attracted by durable, usable items that they might otherwise have purchased at a store. EmbroidMe, Inc., the world's largest embroidery and screen printing franchise, helps businesses create memorable promotional items that will be perceived as a value to those who contribute. As an added benefit, organizations can offer durable items that also promote their cause and themselves. Pens, mugs, t-shirts, golf balls and tools that carry the organization's logo are excellent fundraiser items that not only supply a value for the donation but extend the brand image of the company as well. Apparel is an especially useful fundraising item. T-shirts for a charity run or walk, bowling shirts for bowl-a-thons, and of course, hats of all descriptions can be used at events to promote the brand and offers a value. Companies can derive added benefit by teaming up their logos with that of the charities they are sponsoring. And, with textiles lasting longer, the brand image will be associated with the company's goodwill for many years. Schools can raise some quick cash by offering small inexpensive items with the school's mascot or logo. Most people can afford to purchase sports bottles, ID lanyards, spirit sticks and cups or mugs in team colors to show their school spirit. Candy sales are another great way for schools to raise money. The cost per unit is small, so they make perfect giveaways or low-cost sale items. Supporting a worthy cause gives the donor a sense of satisfaction. Promotional items with the organization's logo given to contributors reinforce that feeling, and most people will keep and use those items as a remembrance of their generosity. About EmbroidMe: With hundreds of stores worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community. To locate the store nearest you, visit:

  • Brookfield Promotional Products Business Draws Success

    Thirty years ago, newly immigrated Martin Allen could be excused if he confused the Americanized version of soccer with the popular sport known in his native Great Britain as football. Today, however, he makes it his business to know his adopted country's spectator sports. Since May of 2003, Martin and his wife, Jean, have been franchise co-owners of Brookfield's EmbroidMe, a full-service embroidery, promotional products, personalized gift and printed apparel company that offerse an extensive line of athletic attire for a variety of sports. "When my wife and I became empty-nesters and I decided to stop traveling, we looked to invest in a franchise that was operational from day one and would be a good fit for our particular skills and interests," said Martin, who previously worked as an engineer for several years at Johnson Controls facilities in England, the Middle East and San Francisco and at their headquarters in Glendale. "My wife had a background working with material, embroidering, sewing and knitting, and I have experience in marketing, trade shows and events, so EmbroidMe was a good fit for us." The Allens' store specializes in embroidery, garment printing and specialty advertising for small businesses, large corporations and individuals on anything from coffee mugs and pens to key chains and stadium cushions. Its customers include numerous local elementary schools, both the Wauwatosa and Brookfield fire departments, and the Southeast Wisconsin Pizza Hut chain. EmbroidMe weathered the economic downturn of the past two years and looks forward to a prosperous 2011. "We're fortunate in that our business fits many businesses' needs," said Martin, who employees a staff of three. "But everything revolves around customer service, and we go beyond what needs to be done in order to satisfy clients' needs and requirements." To place an online order with EmbroidMe, visit JUST THE FACTS BUSINESS: EmbroidMe ADDRESS: 2355B N. 124th St., Brookfield PHONE: (262) 787-5401 OWNER: Martin and Jean Allen OPENED: 2003 TYPE OF BUSINESS: embroiderer PEARLS OF WISDOM: "Get noticed."

  • EmbroidMe Is Much More Than Just Apparel

    WEST PALM BEACH, FL--(Marketwire - January 13, 2011) - A successful branding strategy integrates the company message into every point of contact with the public. A brand is the sum of every experience and perception customers and potential customers have had with the company and its products and services. The more recognition and positive experiences with the brand, the more likely the customer will choose it over competitors. A great way for companies both large and small to gain exposure and create loyalty is to put practical products with the company logo or name into the customer's hands. EmbroidMe offers 800,000 different possibilities for a company to get its name out there in front of prospects. EmbroidMe, the world's leading embroidery franchise, can help companies gain exposure and enhance their corporate identity through personalized promotional products and apparel. Promotional products can be offered to customers as gifts or loyalty rewards, be given as gestures of goodwill, serve as walking billboards or be used to communicate a company slogan or message. They can be offered at trade shows, sent as holiday gifts or left behind at sales calls. The variety of products available are limited only by the imagination -- from apparel to mugs, mouse pads to clocks, drinkware, environmentally friendly products, key chains and golf accessories and so much more. EmbroidMe's team of experts throughout the hundreds of locations is always on hand to help companies decide which types of products will be most beneficial for them. "Building a brand image is more than just putting the company logo on t-shirts and polo shirts," says an Embroidme Representative. Yes, these are a part of a brand's image, "but the real impact of the brand comes from an expertly crafted and executed plan combining a multitude of products relevant to your business." About EmbroidMe: With hundreds of retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community. To locate the store nearest you, visit:

  • United Franchise Group Opens Nearly 200 New Franchise Locations In 2010

    West Palm Beach, FL -- The United Franchise Group (UFG), based in West Palm Beach, Florida, launched almost 200 new businesses in 2010. UFG consists of five industry-leading franchise brands including SIGNARAMA, EmbroidMe, Plan Ahead Events, Billboard Connection and Transworld Business Advisors. New businesses were established this year in the United States, Australia and the United Kingdom. Additionally, Master Licenses were awarded and opened in locations around the globe, including new locations in Colombia, Mexico, Singapore, and Canada just to name a few of the countries where Master Licenses were granted.

    UFG is projecting its growth trend will continue into 2011, with a goal of adding up to another 300 franchise locations around the world in the coming year. Those locations include new SIGNARAMA stores, the world's leading sign franchise; EmbroidMe, the world's largest embroidery franchise; Plan Ahead Events, which offers home-based corporate event planning; Billboard Connection, an out-of-home advertising agency; and Transworld Business Advisors, which provides business brokerage and franchise development services.

    "The growth in the number of small businesses planting roots and opening in communities across the nation is a sign that the entrepreneurial spirit is very strong these days," says Ray Titus, United Franchise Group CEO. He continues, "UFG believes in the small business owner, and we are here to help them launch their new ventures, and then help them to grow every step of the way with comprehensive training and support programs."

    For over 25 years, UFG has been helping entrepreneurs realize their dream of business ownership through franchising by providing quality business models and continued corporate support.

    For more information about United Franchise Group, please call 1-800-286-8671 or visit

    About United Franchise Group:

    United Franchise Group ( is a $500-million franchising expert with 30 years of experience and 1,400 franchise locations in over 50 countries. Brands include SIGNARAMA, EmbroidMe and Billboard Connection, Plan Ahead Events, and Transworld Business Advisors. Information on franchising opportunities is available at 800-286-8671 (U.S.) or 001-561-640-5570 (international).

  • New EmbroidMe Ownership in Charlotte

    CHARLOTTE, NC (DECEMBER 1, 2010) EmbroidMe, the worlds largest embroidery franchise, announces new owners for its Charlotte store at 16131 Lancaster Highway under the ownership of local residents Nick and Nancy Vona. Before becoming EmbroidMe franchisees, the couple had been on the constant move. However, upon discovering this franchise opportunity, the couple decided to permanently locate to Charlotte. We made the decision to become small business owners and moved to Charlotte because this is where we wanted to live, said Nancy. EmbroidMe is the perfect match for us because the products are unique and customer service and quality are a cornerstone of this franchise. According to Nancy, every business large or small should present themselves in a professional manner, and EmbroidMe can assist them in doing so. EmbroidMe provides customized products for special occasions and events as well as promotional products to help business owners grow and expand their business, said Nancy. With nearly 400 retail locations, EmbroidMe provides full-service custom embroidery and screen-printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community. For more information on EmbroidMe in Charlotte, contact Nick or Nancy at (704) 752-4282 or For franchising information, please call (800)727-6720 or visit

  • Holiday gifts? That's us!

    Monogrammed Robe gift


    Custom embroidery and apparel items represent a perfect holiday gift for the "person who has it all." Our stores provide very rapid turnaround on single items or quantities. Each EmbroidMe has many suppliers they can call upon to find just the right garment, just the right color, just the right size to help make gift giving easier. The popularity of mall kiosks, established retail brands such as "Things Remembered" and online retailers like "Red Envelope" attest to a customer's willingness to search out unique gifts that are custom in nature. Monogramming, embroidery, garment printing, logos, designs, company seals, all can beincorporatedwith garments and fabric products to "wow" the recipient. I know that personally, I've used plush monogrammed bath sheet sized towels as gifts. I have them in my home as well, spoiling a guest or visitor with a huge warm towel, extremely soft to the touch, perhaps better than they may use at their home for themselves. A few comments of approval from said guests during astay-over, and I knew what their holiday gift was going to be - only their favorite color was left to chance! Embroidered spa robes, grilling aprons and hats have also been things I've given to people as gifts, usually to great reviews and smiles of approval. EmbroidMe can also provide great quality garment printed shirts foraficionados of any interest. Pet owners love their animals and are proud to show them off. Sports fans will support their favorites and chide opponents with clever messages and images, all available at your local EmbroidMe! Companies looking to include branded garments or uniforms as holiday gifts to employees and suppliers know our stores can deliver. The possibilities are vast and the pricing of such items is such that small orders are affordable and larger orders are corporate budget friendly. If you're scouring the web looking for ideas, gifts, or that "something special," let EmbroidMe show you many options and ideas for this year's holiday gifting. What better time to offer memorable gifts and to "Get Noticed" all in the same swoop.

  • Personalized Holiday Cards and Gifts from EmbroidMe

    West Palm Beach, FL, November 2, 2010 Tis the season for giving. With the holidays approaching and the spirit of giving in the air, nothing shows appreciation to employees and clients better than a personalized card or gift. Not only do corporate cards and gifts show gratitude to the people who have made an impact on business throughout the year, they are excellent tools to foster strong working relationships and encourage repeat business. Gifts to employees show that they are valued and appreciated as individuals and recognizes their performance and achievements. EmbroidMe offers a large variety of personalized gifts which will continue to cultivate goodwill long after the holiday season is over. The experts at EmbroidMe facilitate the process of selecting items that are in line with the corporate culture and budget from an assortment of more than 800,000 promotional productsall available for branding with logos and messages. EmbroidMe also carries greeting cards that can be personalized with the company name and logo to get the right message across. Some popular gift choices for clients include personalized desk sets, gift baskets, calendars, mugs filled with goodies, picture frames, sports blankets and personalized apparel. Such useful items will keep the company logo in front of your clients and will be a constant reminder of the brand throughout the year. EmbroidMe helps organizations solidify and build their brands through a number of services and products, specifically custom embroidered apparel, screen printing services, and promotional products. By helping you establish and maintain a personalized online store, EmbroidMe makes it possible to order official logo/name materials at your convenience. About EmbroidMe: With more than 400 retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing, as well as promotional products, to both the private and commercial segments of the business community. To locate the store nearest you, visit:

  • Navy veteran stitches her way to success in Frederick

    simensenLESLIE SIMENSEN OF EMBROIDME FREDERICK, MD was featured in her local newspaper, overviewing her history in the Navy, how she became an EmbroidMe Franchisee, and some of the work she?s done in the community. ?What started out as a hobby became an obsession, which is now my business.? NAVY VETERAN STITCHES HER WAY TO SUCCESS IN FREDERICK by Chris Huntemann Maryland Community Newspapers Online Sept. 2, 2010 UPDATE! The day after this article was published Leslie emailed us to let us know that it already got her new customers & a new employee! ?So far this morning I?ve had three new customers call about yesterday?s article. Free publicity: good. ?Yesterday, I had the second of two cars follow me home, down my 250 foot long driveway, to ask me for my business card. Simply because they saw my wrapped van driving around the neighborhood. One was a college professor and they?ve ordered 150 jackets, the other is an FBI agent who needs an entire assortment of products and services. Wraps: good. ? Today I hired a new OSR that I?ve been trying to get. The deciding factor for him? Yesterday?s article where he learned more about me. More sales: very good.? EmbroidMe of Frederick, MD 5732 Buckeystown Pike, Unit 21 Frederick, Maryland 21701 Leslie Simensen

  • Navy Veteran Stitches Her Way to Success in Fredrick

    Although Leslie Simensen served in the Navy during Operation Desert Storm in the early '90s, her toughest task may have been operating an embroidery kiosk by herself during the Christmas shopping rush.

    But Simensen, 45, parlayed that hectic retailing experience into becoming the owner of the Frederick franchise of EmbroidMe, a global embroidery company headquartered in West Palm Beach, Fla. Privately held EmbroidMe has more than 450 franchise locations in eight countries, according to its website. It had revenues of about $85 million in 2009, said company President Mark Johnson.

    A native of the Tulsa, Okla., area, Simensen participated in the Navy ROTC program while earning her bachelor's in journalism from the University of Oklahoma. She was commissioned into the Navy following her graduation in 1987.

    Simensen worked in public affairs at the Norfolk (Va.) Naval Station, then was a marketing officer for Navy recruiting in Dallas before heading overseas to join Operation Desert Storm as a protocol officer.

    "I was the only woman on the ship," Simensen said of her eight-month experience overseas.

    Simensen also worked for the Defense Intelligence Agency and on the presidential inaugural committee during her time in the Navy. Following her discharge in 1994, she worked many different jobs, including stints in the telecommunications sector and at Walt Disney World in Florida.

    After the telecommunications industry fell on hard times about eight years ago, Simensen was introduced to embroidery after wanting to create personalized items for her children.

    She began creating embroidery for other parents and participated in craft shows.

    While selling her embroidery at a kiosk in the Martinsburg (W.Va.) Mall during the 2007 holiday shopping season, Simensen was approached by Brian Smith, who was with his wife doing their holiday shopping.

    At the time, Smith was the mid-Atlantic region vice president of United Franchise Group in West Palm Beach, which owns EmbroidMe. Smith, who has since left the company, said he approached Simensen because she was "doing an exceptional job despite being by herself in a tough shopping environment."

    Simensen initially was hesitant about becoming involved with EmbroidMe, because she said she didn't feel comfortable being told what to do.

    But after a visit to other EmbroidMe stores and the company's headquarters, Simensen said, she "fell in love with it. I knew it would be a great opportunity for me ... and in the two years that I have been here, the corporate office has been amazing with their support."

    Simensen bought the Frederick EmbroidMe location in August 2008; she declined to disclose the price. The store produces specialty apparel and promotional items for large and small businesses, schools, churches and even firefighters.

    Simensen also has created products for Frederick American Little League baseball and the Frederick Keys minor league baseball team. David Ziedelis, the Keys' general manager, said EmbroidMe has partnered with the team and sponsored its charity golf tournament. The store "produces a lot of our promotional items" and apparel for the Keys' stadium staff, he said.

    "This is our first year working together and [Simensen] has been tremendous," Ziedelis said.

    Simensen declined to disclose specific sales figures, but said she surpassed her total 2009 sales in June. So far, sales are up more than 60 percent from a year ago. She has one full-time and three part-time employees.

    The Frederick store has won multiple company awards, including EmbroidMe's Top Store Appearance award at the company's annual expo in July. The Frederick store was one of eight EmbroidMe locations worldwide to receive the award and Simensen also received the Overall Improved Store award at last year's expo, the only U.S. store to receive the award, she said.

    Johnson said Simensen "does an outstanding job" and is a "passionate" franchisee who "cares about her employees."

    Simensen lives in Martinsburg with her husband and two daughters.

  • Lenexa Franchise Owners Win National Award

    WASHINGTON, D.C., Sept. 15 - EmbroidMe Lenexa franchisees Todd and Wendy Diskin of Lenexa, Kan. were honored today by the International Franchise Association (IFA) with its Franchisee of the Year Award. Franchise owner-operators representing nearly 50 franchise systems were recognized today during the IFA's Ninth Annual Franchise Appreciation Day here for their outstanding performance and the contributions they have made to enhance the growth and development of franchising.

    As the association's public affairs conference, Franchise Appreciation Day is a two-day event which began today and continues through Sept. 16. Attendees are meeting with members of Congress and Administration officials about issues important to franchising, including small-business health plans, immigration reform, business activity taxes and wages. The event and the award are supported by founding sponsor ADP Small Business Services.

    "The IFA is proud to recognize the commendable efforts of Todd and Wendy Diskin with the Franchisee of the Year Award," said IFA Chairman Steve Greenbaum. "The franchising community is fortunate for the outstanding contributions of these exemplary individuals who have helped bolster the growth of the industry."

    According to a recent study conducted for the IFA Educational Foundation by PricewaterhouseCoopers on the economic impact of franchising, there are more than 900,000 franchised businesses in operation across the country, which are indirectly responsible for providing 21 million jobs and generating $2.3 trillion in economic output. In Kansas, 9,991 establishments directly provide 119,739 jobs and contribute $8.2 billion to the U.S. economy.

    About The International Franchise Association The International Franchise Association, the world's oldest and largest organization representing franchising, is the preeminent voice and acknowledged leader for the industry worldwide. Approaching a half-century of service with a growing membership of more than 1,300 franchise systems, 10,000-plus franchisees and more than 500 firms that supply goods and services to the industry, IFA protects, enhances and promotes franchising by advancing the values of integrity, respect, trust, commitment to excellence, honesty and diversity. For more information, visit the IFA Web site at

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