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  • EmbroidMe Ranked 18th in ASI Counselor Top 40 for 2009

    EmbroidMe's steady franchise expansion continued in 2008, an important factor behind the company's 12% growth.

    2008 Results: Sales were up primarily due to continued growth in same-store sales and the opening of new locations, says EmbroidMe President Mark Johnson.

    New in 2008: "We continue to take advantage of the newest technologies with our new online catalog, new online design capabilities and by driving traffic to our stores through our search engine optimization campaigns," Johnson says. In addition, the company's ad fund successfully utilized database marketing to prospect for incremental business.

    Personnel Changes: Johnson was named president of EmbroidMe in January, 2008. Steve Seltzer was named director of marketing, Mary Mills brand marketing manager and an Embroidme Representative e-marketing manager.

    Top Challenges: Continued growth in a "nervous economy" remains the top challenge, Johnson says. Outlook for 2009: "We are very encouraged so far for the balance of the year after a relatively slow first quarter," Johnson says. "Our stores seem to be growing again and the feedback from our franchise owners is very positive about the second half of the year."

  • EmbroidMe Bucks Economy

    eme-bucks-ecomomyCompany expands, moves as other businesses fail

    EmbroidMe is one example of a business expanding in a retracting economy. That's because the business offers solutions for what's going on in the economy, owner Leslie Simensen said.

    EmbroidMe moved into larger quarters at 5732 Buckeystown Pike, near the Common Market grocery store.

    The company's expansion proves there's a need to build brand awareness of the customer, especially in a dismal economic climate, Simensen said.

    "That is the single most important thing EmbroidMe does," Simensen said.

    Simensen embroiders or screen-prints products locally, allowing for lower shipping costs, faster turnaround and more responsive service. The service also customizes name brands and designs items with logos using Advanced Virtual Sample Technology. The company handles the entire job from start to finish and creates a free online company store to help a customer sell logoed merchandise to its audience.

    Simensen, a veteran who served in Desert Storm, was spotted by EmbroidMe's vice president while she was operating a kiosk in a West Virginia mall. He asked her to become an EmbroidMe franchisee, but Simensen wasn't sure that going the franchise route would work, considering her Type A personality, with specific ideas for her company.

    After assurances from the vice president that she could be as independent as she wanted, Simensen accepted the offer, and the arrangement has worked well, she said.

    In August, Simensen bought an embroidery store that had existed for five years in Frederick . The previous owners, who were ready to retire, had attracted a loyal following and established a good reputation, Simensen said.

    EmbroidMe is looking to add to its three-employee operation. Additional workers are needed to introduce the company's products and services to the Frederick community, Simensen said.

    EmbroidMe's new location allows customers to touch and feel the product as opposed to going online and buying the cheapest shirt they can find, Simensen said.

    A veteran, Simensen said she makes it a point to seek veterans for hire.

    "I did not get here by myself so I make it a point to reach out as well," said Simensen, whose husband is a veteran as well.

    SOURCE: THe Frederic News-Post February 17, 2009

  • Embroidme Increases SEO by Launching Social Networking Campaign

    West Palm Beach, FL- EmbroidMe, Inc., the world's largest embroidery and screen printing franchise, has launched an aggressive social networking campaign in an effort to strengthen brand awareness and increase search engine optimization efforts. The company has found success by incorporating social networking platforms such as Twitter, Facebook, LinkedIn and YouTube into its new campaign.

    These social media platforms allow EmbroidMe to build brand awareness by announcing company news and events, promoting specials and sales, and updating consumers on its products. This strategy has helped position the company as a full-service custom embroidery and screen printing franchise that offers promotional products, personalized gifts and much more. In addition to growing the brand, EmbroidMe's social networking campaign has increased its organic search engine optimization results on the Web, which is coupled with an effective Pay Per Click campaign.

    "We felt that it was incredibly important to join the social networking conversation and engage in the discussion. This campaign has enabled EmbroidMe to tap into new markets, increase customers and sales, and continue to build the brand," says an Embroidme Representative.

    About EmbroidMe:

    With hundreds of retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community. To locate the store nearest you, visit: Follow us on Twitter at:

  • Local Store Hosts Annual Hair Drive

    EmbroidMe Encinitas is holding its 2nd Annual Hair Drive for the Locks of Love organization.

    In 2007, Owner Sandra Sapol donated her hair to the organization in honor of her friend, Michelle Tehrani, who lost her six-year battle with breast cancer the year before. Locks of Love provides custom hairpieces made entirely from donated human hair to adults and children who suffer from permanent hair loss.

    Donated hair must be at least 10 inches in length and must be bundled in a pony-tail or braid. Hair that has been dyed or permed can be used, but bleached hair cannot.

    Hair donations are accepted from 9 a.m. to 6 p.m. Monday through Friday during April and May at EmbroidMe Encinitas, 191 N. El Camino Real, suite 202, Encinitas. For more information, call (760) 943-8022.

    Source: Carlsbad Chamber of Commerce

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