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  • Promotional Items for Summer Camp

    campingIts almost May and, before you know it, kids will begin their summer breaks. So, you know what that means? Time to get ready for summer camp with promotional items! According to the American Camp Association website, camps are a $15 billion industry. There are more than 12,000 day and resident camps in the US, and each year 11 million children and adults attend camp with roughly 1.5 million staffers on hand to see everyone has a great experience. Whether youre hosting a sports camp or a traditional camp in the woods complete with hiking and water sports, youre going to want to stock up on personalized gear for your staff and campers! At EmbroidMe, weve got you covered. We can hook you up with T-shirts and caps, water bottles, flashlights, and even insect repellent, all embroidered or imprinted with your camps logo. Having personalized gear your campers can take home will be a lasting reminder of the great time they had and make them want to come back again and again. At EmbroidMe, we have budget friendly options to suit your needs and a promotional marketing expert to make sure you get the look and quality you want. Theres a Resource Center near you, so give us a call, and well make sure you have everything you need to make your summer camp great fun as well as memorable.

  • Common Misconceptions about Promotional Products

    Common Misconceptions About Promotional ProductsThere are a lot of misconceptions about promotional marketing and promotional products that can scare of SMBs that are new to this form of marketing. Allow us to set the record straight on these common myths: People Just Throw Them Out Everyone has received some kind of item branded with a companys logo and/or an organizations message. A lot of people try to argue that these items are thrown away and forgotten, but a study by ASI shows that these items are actually held onto for an average of about six months. Once they are no longer kept by the owner, over half are passed on to another person, continuing the branding impression. They Dont Make an Impression Given that people hold onto their promotional items for six months, its clear theres an impression made. And, according to Promotional Products Association International (PPAI) research, 89% of consumers can recall the name of an advertiser whose promotional product they received within the last 24 months. However the kind of impression made is dependent on the type of product and promotional marketing campaign. There are products that are better for greater visibility such as promotional bags, branded apparel and logoed writing instruments that are seen by many wherever they travel and are easily passed on. Products that foster a deeper connection with their recipient include USB drives, wellness items prized for their utility and delicious edible marketing. You Cant Tell If Theyre Effective We know marketers love to track return on investment (ROI) how can you tell if handing out a branded water bottle is even effective?

    • Havent you noticed QR codes popping up on everything from direct mail to printed napkins at restaurants? Add a code to your printed koozies! The code can track your prospect back to the koozie you handed out at the green market on Saturday. The same goes for a unique URL. A special web address can lead to a landing page developed specifically for your koozie campaign, making tracking efforts a breeze.
    • Call-to-action (CTA): coupon code for a discount, a gift with purchase, BoGo, make them an offer! And then print it out along with your logo on your promotional products of choice. Customers will mention it and lead you back to the promotional item containing that offer.
    • Tracking number: nothing illustrates ROI like a phone call. Imprint a unique phone number on your products and youll know for sure theyre working for their money.

    Too Expensive Marketers want the most profitable form of marketing thats why they track and measure ROI. To understand what is getting them the best bang for their buck, they use a cost-per-impression metric (CPI). Promotional products are actually one of the most cost effective forms of advertising. According to the Advertising Specialty Institute, they have a CPI similar to spot ads on radio or online display, averaging $0.005 per impression. Thats a far better CPI than with prime-time TV and big-time print. The fluidity of these products means your marketing dollars can go a whole lot further. Try to Get Them Cheap This same study shows that people keep items they consider to be useful. Considering the length of time a promotional product is kept, wouldnt you want it to be better quality so it will last long enough to leave a good impression instead of one of poor quality? Theres a difference between getting affordable products and cheap ones. Bang for your buck assumes theres real value in your purchase, and for that, the item needs to last awhile. Do you want your company to be associated with a piece of junk, easily discarded? No. You want your brands imagery to appear on something that satisfies needs, innovative with a great look and feel you want your branded item to leave your prospect thinking, How thoughtful! Cant Reach New Consumers True, you think of promotional products as a way to cultivate customer loyalty but passing out products to prospects is known to be effective as well. In an ASI study, 31% of consumers said they would be likely to do business with a brand after receiving a logoed item this likelihood increases according to the item itself. Apparel, USB drives and tote bags are big. Anything unique, designed with care is going to increase the likelihood you will win your way into their daily lives. No New Products Like any industry, promotional products are constantly evolving to keep up with the latest technology and trends. Every year thousands of new, innovative products are launched at the PPAI expo, which is one of the largest trade shows in the United States we recently bogged about this years revelations here. Promotional products are a $19.83 billion industry, and it continues to grow every year. All Promo Businesses Are the Same There are two types of promo companies you either have a mom and pop shop or a huge company that exists solely as an online store. What makes EmbroidMe stand out is they have combined the pluses of each dynamic. Each EmbroidMe has a local Resource Center with a local owner, but at their disposal are the resources of a massive corporation, state-of-the-art technology, decades of experience in the industry and over 800,000 items from which to choosewhile still delivering one-on-one quality customer service! Know of any more myths about promotional products? Tell us in the comment section. Contact your local Resource Center to speak with a promotional marketing expert who will personally guide you in the development of your new promotional product campaign.

  • March 2015 Is the Right Time to Support National Nutrition Month

    "Bite into a Healthy Lifestyle" is the theme for National Nutrition Month – March 2015. Sponsored by the Academy of Nutrition and Dietetics, the campaign is designed to bring awareness to the importance of making wise food choices and developing sound eating and physical activity habits.

    With American obesity reaching record numbers in recent years, businesses can make a strong statement by promoting National Nutrition Month in their communities. EmbroidMe suggests planning a promotional marketing campaign that will support the effort to encourage healthy living.

    The strategic use of promotional marketing products can be a fun way to raise awareness in the community and impact an important national cause. EmbroidMe offers a wide assortment of promotional items that can be customized with a company's name and logo, along with the slogan of the national campaign. Insulated lunch boxes, portion control tools, calorie counters or other kitchen items would be great ideas to support National Nutrition Month.

    March 2015 is also National Caffeine Awareness Month, designed to spotlight alternatives to coffee and its harmful effects. Your company can promote the message along with the logo and company name with decaffeinated teas, gift sets and mugs.

    Both of these national efforts can be supported with educational materials in the place of business too. Customer service teams can wear nametags or buttons and give wristbands to customers, encouraging them to join the effort. Educational materials printed with information about the national campaigns provide helpful reminders that customers can take home.

    "March marks the beginning of spring and is the perfect time to align a business with healthy eating and habits," said an Embroidme Representative. "Your local EmbroidMe Resource Center will assist in building a fun and valuable promotion that will excite the community."

    For more information about these national campaigns, visit and

  • Spring into New Customized Apparel for the Season

    blended-polo-shirt_largeAh spring . . . the time when a young mans fancy turns to love? Maybe. But its also a time to update your customized apparel for spring. After the long, cold, drab days of winter, exchange those sweatshirts and heavy coats for pastel polo shirts, t-shirts and rain jackets. And speaking of rain, where did you put your umbrella? Maybe in got blown inside out during that Noreaster back in January. Time to get a new one! EmbroidMe can help with all your spring customized apparel and rain gear needs. Whether it be embroidered collared shirts, screen printed cotton t-shirts, or cheerful, customized umbrellas with your company logo, EmbroidMe has got you covered. Our customer service professionals can help you with embroidery and screen print items to meet your needs for spring. With everyone happy to be outside in the warmer weather, what better way to promote your business than with branded clothing and rain gear? And dont forget, its youth baseball and softball time! Update your little league and softball team jerseys and baseball caps with customized logos. And dont forget to order extra shirts for the parents. You know theyll want personalized shirts with their favorite players name and number on the back. For active adults, weve got you covered for recreational softball jerseys, too. So what are you waiting for? Spring on over to

  • EmbroidMe Promotes National Camping Month in June

    campingThe June kick off of National Camping Month signals the beginning of summer, and the great outdoors is a perfect subject for summer promotion. The best marketing appeals to our senses - sparkling starry nights, bacon cooking on an open fire, nocturnal crickets chirping, fields of fragrant wildflowers. Build a campaign to conjure daydreams of long, lazy vacation days and the beckoning of mountains and shores.

    National Camping Month encourages us to go outside and play, a subtle offering of easy living and digital detoxification. From a sleep-out in a backyard tent, to a week-long backpacking trip, to a pop-up camper next to a lake, Mother Nature inspires and relaxes.

    Who can build a campaign around National Camping Month? Outdoor-oriented industries like RV sales centers, campgrounds, gear retailers and travel agencies are the obvious choices. But schools and youth organizations can help kids see the benefits of putting their electronics aside and playing outside. Large offices can also encourage digital detox by suggesting well-deserved vacation time for camping, hiking and fishing.

    Distributing promotional products will spread the message and build excitement. Try eco-friendly water bottles which are available in a variety of styles, sizes and colors. Non-spill, collapsible, clip-on water bottles are also a cost effective, yet excellent branding medium. For a more specialized approach, choose from a plethora of outdoor gear – compasses and thermometers, backpacks and fanny packs, camp chairs and tents, folding rain slickers and first aid kits – the options are endless.

    "Themed promotional products will help your National Camping Month campaign gain momentum," said an Embroidme Representative. "EmbroidMe offers thousands of promotional products to perfectly align a brand with timely events in the community, in the country or around the world."

    Can;t quite commit to camping? The US National Park Service offers many community projects and invites participation in the most spectacular of outdoor settings. For more info visit:

  • March Madness with Custom Basketball Jerseys

    UniformThe month of March brings the promise of spring in warmer days, spring showers, bright flowers shyly pushing through old snow, and tender green buds coloring the trees. These vibrant signs of life are welcome visual stimulation after the gray months of winter. But something else provides excitement and a splash of color in this month marked by changes: March Madness! College basketball teams have battled all winter, and in March, only the best of the best are invited to shine in the spotlight of the NCAA basketball tournament. Now is the time to think about sprucing up your teams jerseys. New sportswear and logos for recreational league as well as competitive league teams not only give the players a new look and sense of pride, but this can also be a great fundraiser because all the fans will want to sport their own new jerseys and t-shirts as they cheer on the team. Whether your style leans more towards the classically-styled green jerseys of the Notre Dame Fighting Irish or the trendier, ever-changing sportswear of the Oregon Ducks, express your team spirit. Or maybe youd like to sponsor a corporate event with a March Madness theme at your local sports bar. Colorful basketball jerseys with your corporate logo are a great way to promote your business and services in the community. Wont it feel great to shed the drab colors of winter and wear something new and colorful? Contact Embroid Me for all your March Madness needs.

  • ASI Survey Shows Promotional Products are a Wise Marketing Tactic

    International Trade Association releases annual study results

    promo productsThe American Specialties Institute has released the findings from its annual study showing that promotional products remain one of the highest impact and most cost-effective marketing strategies that businesses can employ as they plan their 2015 budgets.

    When given to a customer or a prospect, a logo'd item is usually kept for up to nine months. The repeated impressions of the company's logo result in an 85% recall factor of that business, and 36% of those individuals said they are likely to patronize that company in the future.

    Among the most popular promotional products are calendars (kept for an average of 9 months), outerwear (7.3 months), drinkware (7.1), USB drives (6.9), bags (6.8), caps (6.0), desk/office accessories (6.0), shirts (5.8), health/safety items (5.5) and writing instruments (5.3).

    Most individuals (77%) cited "usefulness" as the reason for keeping a promotional item. "Attractiveness" and "enjoyable to have" were the other popular reasons. When an individual does not keep the item, 63% say they give it to another person, so the recognition value of the company and its logo continues to accrue.

    The results of the study show that the average cost of promotional products is $0.005/unit, which is a lower cost-per-impression than prime time television or magazine/newspaper ads and about the same as spot radio and Internet advertising.

    This cost analysis of promotional products versus other advertising media shows that even small businesses can use logo'd items as a cost effective tool in their marketing budgets to achieve a high return on their investment.

    "EmbroidMe's clients support the result of the ASI study," said an Embroidme Representative. "Our clients plan their marketing strategies with promotional products year after year, knowing this is a sound advertising tactic."

    Read the complete ASI study

  • Three Lessons About Awards from the Oscars

    Three Lessons About Awards From The OscarsHollywoods biggest night is over for another year. The red carpet, gorgeous gowns, handsome tuxes and stars faces sparkling with anticipation are all a memory until 2016. We watch the show for the eye candy, but theres a bigger take away from the Academy Awards. The shiny golden Oscar is a coveted trophy and a significant symbol. Hard work. Dedication. Best in field. Recognition among peers. Oscar rewards the very essence of work ethic. What does your corporate awards night look like? If youre not making a big deal of your strongest team members, its time to do just that. Here are three lessons to learn from the Academy Awards:

    1. Awards Inspire. Watch production level soar after your celebration. Winners are even more motivated and basking in your praise. Others want to achieve what their peers did and try harder.
    2. Awards Promote Teamwork. The best players always give credit to their team. This leadership is the foundation of your company.
    3. Awards Relieve Stress. An awards celebration casts a warm light on the business owner. People who like their employer simply work harder.

    Take a lesson from Oscar and host your own Big Night. The key elements:

      • Build up anticipation get your staff excited about the coming celebration
      • Provide great food and drink
      • Create a special atmosphere make it more than a meeting!
      • Award your Oscars

    Count on EmbroidMe to provide the perfect award, plaque or trophy to recognize your star staff members. With hundreds of ideas from which to choose, our specialists can assist in finding exactly the right way to represent your company. We offer plaques, trophies and awards made from crystal, acrylic, stone, wood, copper and more. Each may be custom imprinted or engraved. Reward your team with recognition and reap your own reward - pride in your organization and gratitude from your team.

  • Get Into the Swing of National Tennis Month with EmbroidMe

    West Palm Beach, FL - February 19, 2015 Since 1881, the US Tennis Association (USTA) has been dedicated to developing and growing the game of tennis. A sport that's fun for the entire family, tennis promotes good health, sportsmanship and socializing. May is Tennis Month, with the USTA promoting research showing that youth who have early positive experiences in sports are more likely to create a lifelong commitment to an active lifestyle.

    The social benefits of tennis include making new friends, enjoying family fun and learning teamwork. Tennis offers health benefits including cardio activity and stronger, more flexible bodies. Psychologically, tennis improves one's sense of discipline, work ethic and reflexes while building integrity and character.

    A company can build support of national events like Tennis Month into their marketing efforts by partnering with other supporters in the community. Find out what the city has planned, speak to event organizers and become a sponsor. Engaging your team as volunteers for an event and supplying the event attendees with promotional products with your business logo will garner lasting recognition from the tennis community.

    Tennis apparel and accessories offer a myriad of opportunities to promote a business while supporting the health benefits of this popular sport. A corporate logo placed tastefully on tennis shirts or shorts, socks, caps or visors connects a business to the game. Wristbands, headbands, water bottles, gear bags and towels can be cost-effective ways to show support, all the while promoting the company brand.

    "National Tennis Month provides a perfect avenue to support community fitness," said an Embroidme Representative. "Local health clubs, city recreation departments and residential communities partner with proactive businesses to offer promotional products to their members."

    To learn more about the USTA and National Tennis Month, visit

  • Are Your Promo Products Doing Their Job?

    Are Your Promo Products Doing Their Job?Distributing promotional products is a smart strategy for your business. Give a logoed item to a happy customer, and you increase the chances of that person becoming a brand ambassador. When a happy customer wears your logoed cap, t-shirt or backpack, he becomes a walking billboard for your company. Give a logoed item to a prospective customer, and he will likely keep it for several months. Each time he sees it, thats another impression and repetition of your brands message. Which company will be top of mind when he is ready to make a purchase? Yours. How do you choose the best promotional product for your business? Consider the recipients and give them an item they will like and will use. Targeting office workers? Choose an item they will use at their desks pens, USB drives, note pads and mouse pads are items they will use repeatedly, each time reinforcing your brand message. Choose a level of quality and style that reflects your brand. Targeting golf enthusiasts? A polo shirt may be a better choice than a t-shirt. Targeting outdoors lovers? Backpacks, water bottles and sport socks are choices that come in a variety of styles and price points. An item of value and good quality cast the best light on your company. The tasteful design and placement of your logo and message is an important key to developing successful promo products. If your branding is too large or obtrusive, the item will not be used and youve defeated the purpose. The specialists at EmbroidMe Resource Centers welcome your questions and have suggestions and solutions at the ready. Allow us to be an extension of your marketing department by working with you to determine the best use of your promotional products budget. Well help put those products to work for your business!

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