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  • March Madness with Custom Basketball Jerseys

    UniformThe month of March brings the promise of spring in warmer days, spring showers, bright flowers shyly pushing through old snow, and tender green buds coloring the trees. These vibrant signs of life are welcome visual stimulation after the gray months of winter. But something else provides excitement and a splash of color in this month marked by changes: March Madness! College basketball teams have battled all winter, and in March, only the best of the best are invited to shine in the spotlight of the NCAA basketball tournament. Now is the time to think about sprucing up your teams jerseys. New sportswear and logos for recreational league as well as competitive league teams not only give the players a new look and sense of pride, but this can also be a great fundraiser because all the fans will want to sport their own new jerseys and t-shirts as they cheer on the team. Whether your style leans more towards the classically-styled green jerseys of the Notre Dame Fighting Irish or the trendier, ever-changing sportswear of the Oregon Ducks, express your team spirit. Or maybe youd like to sponsor a corporate event with a March Madness theme at your local sports bar. Colorful basketball jerseys with your corporate logo are a great way to promote your business and services in the community. Wont it feel great to shed the drab colors of winter and wear something new and colorful? Contact Embroid Me for all your March Madness needs.

  • ASI Survey Shows Promotional Products are a Wise Marketing Tactic

    International Trade Association releases annual study results

    promo productsThe American Specialties Institute has released the findings from its annual study showing that promotional products remain one of the highest impact and most cost-effective marketing strategies that businesses can employ as they plan their 2015 budgets.

    When given to a customer or a prospect, a logo'd item is usually kept for up to nine months. The repeated impressions of the company's logo result in an 85% recall factor of that business, and 36% of those individuals said they are likely to patronize that company in the future.

    Among the most popular promotional products are calendars (kept for an average of 9 months), outerwear (7.3 months), drinkware (7.1), USB drives (6.9), bags (6.8), caps (6.0), desk/office accessories (6.0), shirts (5.8), health/safety items (5.5) and writing instruments (5.3).

    Most individuals (77%) cited "usefulness" as the reason for keeping a promotional item. "Attractiveness" and "enjoyable to have" were the other popular reasons. When an individual does not keep the item, 63% say they give it to another person, so the recognition value of the company and its logo continues to accrue.

    The results of the study show that the average cost of promotional products is $0.005/unit, which is a lower cost-per-impression than prime time television or magazine/newspaper ads and about the same as spot radio and Internet advertising.

    This cost analysis of promotional products versus other advertising media shows that even small businesses can use logo'd items as a cost effective tool in their marketing budgets to achieve a high return on their investment.

    "EmbroidMe's clients support the result of the ASI study," said an Embroidme Representative. "Our clients plan their marketing strategies with promotional products year after year, knowing this is a sound advertising tactic."

    Read the complete ASI study

  • Three Lessons About Awards from the Oscars

    Three Lessons About Awards From The OscarsHollywoods biggest night is over for another year. The red carpet, gorgeous gowns, handsome tuxes and stars faces sparkling with anticipation are all a memory until 2016. We watch the show for the eye candy, but theres a bigger take away from the Academy Awards. The shiny golden Oscar is a coveted trophy and a significant symbol. Hard work. Dedication. Best in field. Recognition among peers. Oscar rewards the very essence of work ethic. What does your corporate awards night look like? If youre not making a big deal of your strongest team members, its time to do just that. Here are three lessons to learn from the Academy Awards:

    1. Awards Inspire. Watch production level soar after your celebration. Winners are even more motivated and basking in your praise. Others want to achieve what their peers did and try harder.
    2. Awards Promote Teamwork. The best players always give credit to their team. This leadership is the foundation of your company.
    3. Awards Relieve Stress. An awards celebration casts a warm light on the business owner. People who like their employer simply work harder.

    Take a lesson from Oscar and host your own Big Night. The key elements:

      • Build up anticipation get your staff excited about the coming celebration
      • Provide great food and drink
      • Create a special atmosphere make it more than a meeting!
      • Award your Oscars

    Count on EmbroidMe to provide the perfect award, plaque or trophy to recognize your star staff members. With hundreds of ideas from which to choose, our specialists can assist in finding exactly the right way to represent your company. We offer plaques, trophies and awards made from crystal, acrylic, stone, wood, copper and more. Each may be custom imprinted or engraved. Reward your team with recognition and reap your own reward - pride in your organization and gratitude from your team.

  • Get Into the Swing of National Tennis Month with EmbroidMe

    West Palm Beach, FL - February 19, 2015 Since 1881, the US Tennis Association (USTA) has been dedicated to developing and growing the game of tennis. A sport that's fun for the entire family, tennis promotes good health, sportsmanship and socializing. May is Tennis Month, with the USTA promoting research showing that youth who have early positive experiences in sports are more likely to create a lifelong commitment to an active lifestyle.

    The social benefits of tennis include making new friends, enjoying family fun and learning teamwork. Tennis offers health benefits including cardio activity and stronger, more flexible bodies. Psychologically, tennis improves one's sense of discipline, work ethic and reflexes while building integrity and character.

    A company can build support of national events like Tennis Month into their marketing efforts by partnering with other supporters in the community. Find out what the city has planned, speak to event organizers and become a sponsor. Engaging your team as volunteers for an event and supplying the event attendees with promotional products with your business logo will garner lasting recognition from the tennis community.

    Tennis apparel and accessories offer a myriad of opportunities to promote a business while supporting the health benefits of this popular sport. A corporate logo placed tastefully on tennis shirts or shorts, socks, caps or visors connects a business to the game. Wristbands, headbands, water bottles, gear bags and towels can be cost-effective ways to show support, all the while promoting the company brand.

    "National Tennis Month provides a perfect avenue to support community fitness," said an Embroidme Representative. "Local health clubs, city recreation departments and residential communities partner with proactive businesses to offer promotional products to their members."

    To learn more about the USTA and National Tennis Month, visit https://www.usta.com.

  • Are Your Promo Products Doing Their Job?

    Are Your Promo Products Doing Their Job?Distributing promotional products is a smart strategy for your business. Give a logoed item to a happy customer, and you increase the chances of that person becoming a brand ambassador. When a happy customer wears your logoed cap, t-shirt or backpack, he becomes a walking billboard for your company. Give a logoed item to a prospective customer, and he will likely keep it for several months. Each time he sees it, thats another impression and repetition of your brands message. Which company will be top of mind when he is ready to make a purchase? Yours. How do you choose the best promotional product for your business? Consider the recipients and give them an item they will like and will use. Targeting office workers? Choose an item they will use at their desks pens, USB drives, note pads and mouse pads are items they will use repeatedly, each time reinforcing your brand message. Choose a level of quality and style that reflects your brand. Targeting golf enthusiasts? A polo shirt may be a better choice than a t-shirt. Targeting outdoors lovers? Backpacks, water bottles and sport socks are choices that come in a variety of styles and price points. An item of value and good quality cast the best light on your company. The tasteful design and placement of your logo and message is an important key to developing successful promo products. If your branding is too large or obtrusive, the item will not be used and youve defeated the purpose. The specialists at EmbroidMe Resource Centers welcome your questions and have suggestions and solutions at the ready. Allow us to be an extension of your marketing department by working with you to determine the best use of your promotional products budget. Well help put those products to work for your business!

  • What's Trending Promotional Products Industry 2015

    web-banners1With the new year underway, promotional marketing experts have spent January scouring the promotional products industry for the most innovative ways to promote your brand. Items that could be used every day and make your life easier are a big trend as marketers want to ensure their products serve to benefit their prospective customers and make a daily impression. Ever-popular items like pens, bags and cups appear with new innovations every year. For instance, bags with reflectors built in for safety are new this year, as are pens that can also be used as a stylus with touch devices. Even ceramic mugs with quirky additions like a chalkboard finish for writing notes on them are available. Every year, suppliers come up with creative solutions to liven up promo products. As usual, we saw a huge surge in the number of tech gadgets as well. Chargers, Bluetooth speakers and triple USB ports were in high demand. Multitasking items like wireless headphones are indicative of our modern on-the-go lifestyles. Now, with the number of smartphones booming, accessories and cases are also increasing in popularity every year. Items like phone wallets with stands, tastefully branded, are popping up everywhere. Wellness is a growing trend in promotional products. Water bottles are a big hit, especially those you can hold while you run, and some are even collapsible. Related to this trend are fruit infuser drops to flavor the recommended eight cups of water a day. Sunglasses are still as popular as always, featured in a variety of fun colors and stylish options. Customizing apparel is a mainstay of promotional marketing. Recognizing the longevity of promotional apparel items, marketers are opting into sublimation printing for brilliantly colored, long-lasting imagery that wont fade as the item goes through multiple wearings and washings. Video marketing is taking the promotional products industry by storm! Imagine opening a designer box of chocolates to find a promotional video inside what a way to make an impression! Logoed packaging in general, marketing in a box, is becoming a big trend. Were excited to see how these new trends play out through the year. What are your favorite new promotional products for 2015? Let us know in the comments.

  • Build Loyal Customers to Build Your Business

    silhouettesApril is International Customer Loyalty Month, but every month of the year should hold the same title. Sales training guru, Jeffrey Gitomer, says it best Customer satisfaction is worthless. Customer loyalty is priceless. Think about it. Would you rather have a satisfied customer or a loyal customer? Loyal customers are your brand advocates. Theyll refer your company to their friends, colleagues and business associates whenever they have the chance. Theyll tell people about the caring, individualized service, high-quality products and overall experience of making a purchase at your company. How do you create that Customer-Is-King experience at your business? Its not rocket science its just the little things:

    • Random Acts of Kindness, aka smiling and showing you care about each individual. A small touch of kindness can brighten someones day, and theyll remember you for it.
    • Ask customers questions. Ask their opinion about a new product at your business or an idea youre entertaining. Ask what your business can do better. Ask about their kids or recent vacation and show interest in the answers. Engage your customers.
    • Learn and remember their names. If you are fortunate enough to have customers who visit your business often, get to know them on a deeper level. They will love being an insider and will tout your business praises.
    • After the sale, a follow up call or thank you note shows you care. A birthday card or greeting is an unexpected, personal touch.

    When you have loyal customers, you have an army of brand ambassadors spreading goodwill about your business. Reward them with a gift that they will proudly use in public. Your brand logo, tastefully and prominently displayed on a pen, polo shirt, messenger bag or travel mug, will be used and visible for months. EmbroidMe specialists have the ideas, training and skills to help you bring your customer experience to a new level. Allow us to be an extension of your marketing department with unique, quality, branded items for your business.

    Revolve your world around the customer, and more customers will revolve around you. ~ Heather Williams

  • Maximize Your Networking Efforts with Promotional Products

    network_handshakeNetworking makes good business sense as broadening your contact base will lead to new ideas, new opportunities and new friends. Extroverted individuals seem to thrive in networking situations. If the gift of gab is one of your strengths, networking events are fun and exhilarating. But for some, going to a social gathering with the intent to strike up conversations with strangers can elicit feelings of apprehension and procrastination. One key to breaking the ice is a clever, branded giveaway item. Are you in the construction industry? A tape measure with your name, company and phone number is useful and appreciated. Medical professional? Hand sanitizer or lenscloth with your contact info is perfect. Technology business? Try a USB drive or phone charger. Or show your sense of humor with a funny stress reliever, branded of course! Imagine how memorable you and your company will be if you give a new contact a useful, interesting gift in addition to your business card. A pen, letter opener or sticky note pad with your name, phone number and email address will allow you to stand out from the crowd. The possibilities are endless, and in fact, could replace your business card at a networking event. A smart promotional product can deliver a personal touch and keep your name in front of the recipient. With more than 800,000 items from which to choose, EmbroidMe is the go-to promotional product provider -Call us today! Our specialists can help you determine an industry-associated product and assist with designing the text and logo to make you and your business the most recognized brand in your industry. Make 2015 the year to maximize your networking efforts. If you are a business owner, arm your team with a great giveaway item. If youre part of a team, convince your employer to take a new approach to networking with promotional products. Boost your business ahead of the competition with memorable networking giveaways.

  • EmbroidMe Store Owner Named Semi-Finalist in Microsoft Small Business Contest

    We are excited to announce the selection of EmbroidMe store owner, Maria Emma, as one of the semi-finalists in the Microsoft for Work Small Business Contest. The contest shows an appreciation of SMBs contribution to the economy. According to SBA, SMBs make up half of the national workforce and account for 54% of sales in the US. The call for SMB owners to share their stories works in recognition of their enterprising spirit and serves as an inspiration to others. See the video for the contest here. See Maria Emmas submission here. Click HERE and scroll down to find EmbroidMe and click the VOTE button! You can vote once per day, through your Facebook profile, until January 30th at midnight. After you vote, click the "Share on Facebook" and "Share on Twitter" buttons to spread the word! Show your support for Maria and the EmbroidMe brand by voting today and every day.

  • EmbroidMe Celebrates Earth Day's 45th Anniversary

    With increasing concerns about the environmental threats of climate change, species extinction and increased chemical exposure, communities across the United States are taking action for the 45th anniversary of Earth Day. Building on the slogan A Billion Acts of Green®, the Earth Day Network is organizing campaigns to seek engagement around the world.

    The first Earth Day was conceived in 1970, by Senator Gaylord Nelson of Wisconsin. After touring the devastation caused by a vast oil spill in the Santa Barbara, CA area, Senator Nelson saw the opportunity to bring government attention to man-made threats to the environment. The first day dedicated to Mother Earth was April 22, 1970; and with an estimated 20 million Americans participating, a new movement was launched.

    Over the last four decades, environmental awareness has become a global, year-round mission which has been supported by legislation in the United States, including the Endangered Species Act, the National Environmental Policy Act and the Clean Air and Clean Water Acts.

    "There is no better way to position a business as a leader than to take a proactive approach to a globally-recognized event such as Earth Day," said an Embroidme Representative. "EmbroidMe specialists can develop a promotional product for the 45th anniversary celebration that will extend the reach of any community's efforts."

    There are many opportunities to build a community program that targets a specific green initiative. Choose a location that needs beautifying or bring awareness to energy wastefulness. Focus on regional wildlife or recreational trails. Check local waterways or places to increase recycling efforts. Then, create a new slogan or join the A Billion Acts of Green® network, and support the campaign with promotional T-shirts, caps, water bottles, mugs or bags from EmbroidMe. Build a commitment to protect planet Earth.

    To learn more about Earth Day campaigns, visit https://www.earthday.org/takeaction/campaigns.html.

    About EmbroidMe

    With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for promotional apparel and advertising specialties, providing its promotional partners with full-service custom embroidery and screen-printing for apparel. For more information about and to view this and additional releases, visit the EmbroidMe News & Press Release section of embroidme.com. EmbroidMe's on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Resource Center nearest you.

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