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  • EmbroidMe Offers Easy Ways to Boost Employee Morale

    professionalsIn many organizations, the team starts off strong, steaming full speed ahead into a new project. At some point, however, motivation may start to wane, and your staff will start to suffer from a loss of momentum. Boosting team morale is key to having employees that go the extra mile and give 100% to your organization. Opt for a Change of Scenery Don't let the doldrums of work life drag down your team. Small changes in the workplace can make a huge difference in giving your staff a new outlook. Order new chairs in vibrant colors or add in new plants to give your office life. A fresh coat of paint, a new coffee maker and even a change in lighting can go a long way in boosting employee morale. Thank Them Showing appreciation for your team does not have to involve an elaborate ceremony. Simply thanking them for their hard work and dedication can go a long way toward lifting spirits. Publicly recognize them at staff meetings and in front of company executives. Periodically host an event in which you give out awards and trophies to the top performers on your team. Not only will this motivate your winners, it will inspire the other team members to strive for excellence. Remind Them of Your Purpose If your company is a non-profit, engage your team with people they are helping. Let behind-the-scenes workers know that their accounting work, for example, makes it possible to carry out your charity's mission. For-profit companies can use this strategy as well. If your team is working on a new computer program or developing a marketing plan, let them see their work in action by showing them the finished product. Listen to Them Allow your staff to make suggestions about how to improve the workplace. People feel valued when their opinions are taken into consideration. Enact the changes they suggest and allow them to see real progress. Offer awards for the team members with the most innovative ideas. A desktop acrylic award is a great way to show your team members that their opinions are valued. Rewarding your staff is key to keeping them motivated and boosting morale. There are many ways that you can show them how much they are appreciated, from awards and trophies to custom apparel and more. EmbroidMe is the most trusted name is embroidered apparel, custom awards and diversified promotional products. Find an EmbroidMe resource center today.

  • State of the Industry: Promotional Products in 2014

    promo-productsIn its annual promotional products usage survey, the American Specialties Institute reports the growth of promotional products in 2014. The survey touts promotional items as a key component of any brands marketing strategy, finding they prove to be not only impactful, but cost-effective. Promotional giveaways were seen to be kept by prospects and customers for up to nine months, garnering logo impressions with every use. The result was a reported 85% recall factor of the brand name, with 36% of those individuals saying they are likely to support that company in the future. Popular promotional products in order of longevity:

    • Calendars (kept for 9 months)
    • Outerwear (7.3 months)
    • Drinkware (7.1 months)
    • Bags (6.8 months)
    • Desk/Office Accessories (6 months)
    • Shirts (5.8 months)
    • Health/Safety Items (5.5 months)
    • Writing Instruments (5.3 months)

    The most popular reason (given by 77% of individuals surveyed) for keeping a promotional item was its usefulness. Others cited an items attractiveness or stated it was simply enjoyable to have. Promotional items that arent kept are often, according to 63% of respondents, given away to another person; thereby continuing to promote brand awareness and prove a valuable investment. In a cost analysis of promotional products vs. other advertising media, the average cost of promotional products was a measly $0.005/unit. The resulting cost-per-impression is about the same as spot radio ads and is even lower than running ads in prime time television or print. This illustrates how giving away items featuring their logo is a cost effective marketing solution for small businesses as well as large corporations. Our predictions for promotional product trends in 2015 include a continuing surge in demand for custom tech gear and staple merchandise, such as sunglasses and eco-friendly bags. A few standout products in 2014 were flame-retardant gear, plastic wine glasses and etched wine glasses for fabulous customer appreciation gifts. We expect to see more recycled items produced and continued growth of green initiatives, as well as rechargeable batteries, stress relievers and the ever-popular custom pencils. Its been a great year in promotional marketing! Stay tuned for our review of the latest roll-outs after the convention in January.

  • Celebrate a Great Year with Business Gifts

    business gifts Your logo can be embossed on a leather-bound agenda or engraved on an executive's pen for business gifts
    Family and friends aside, who are the people you appreciate the most? Your clients, of course! The holidays are a perfect time to say thank you and strengthen your relationship. Set aside some time to determine the most clever and creative gift for your clients. Its the thought that counts, so choose a present that is delightful and memorable. Include your logo or company message, but remember to keep it discreet and tasteful. This is not the time to be actively promoting your company. When selecting a gift for your corporate clients, choose carefully. Consider unique items, such as on-the-go phone chargers or upscale luggage tags, which will be used outside the office environment. Consider handy items such as kitchen gadgets or writing instruments that will be used again and again. Consider timeless favorites like calendars, with daydream inspiring vacation photography. With a range of exceptional gift ideas in stock and the resources to find a perfect custom item, our specialists will work with you to select the right gift and tastefully add your companys holiday message. Depending on the size of your shopping list and your budget, EmbroidMes unique 8-step process will help you determine the perfect present. What about the other most appreciated people your team? EmbroidMe has thousands of ideas to show them how much you care. Tote bags, backpacks, cozy throws or socks, flash drives or chocolates are a few popular holiday gifts. Remember that a pretty package is just as important as whats inside. Use the opportunity to add a customized holiday card with a personal message. Your gift will be remembered throughout the year.

  • Prepare for Next Year's Business Conventions

    The key to a successful business convention is preparation. The beginning of the year is convention season - so start planning now! Make the most out of your next convention and get the best value for your branding investment by following a few simple tips from the promotional marketing experts at EmbroidMe. Research in Advance Do a little homework and get some insider information about the convention attendees. Find out what the industry professionals are saying about the event. You may be able to find out information that will make great talking points with key players in your industry. Keep up-to-date on industry blogs and news to be able to keep up with conversations. Outfit Your Team A convention is your company's time to shine. Represent your company well with embroidered business shirts that feature your company's logo or slogan. Not only will this make your company look more professional, it will leave a lasting impression with everyone you meet. Golf shirts, woven shirts and blazers make excellent custom apparel choices for your next convention. Get Business Cards This should be a no-brainer, but many people find themselves at conferences without any business cards. You will be meeting hundreds or thousands of potential contacts. Make sure that you can exchange information with them easily. Bring more business cards than you think you will need. Keep a small business card holder on hand to collect business cards from other attendees. Prepare Your Elevator Pitch An elevator pitch is a 15 second script that tells people what your company is about. It should be short enough that you can pitch it in the time that you ride in an elevator. Make sure to include information about what your company does, how you deliver your products and how you can be contacted. Select Your Sessions Some business conventions offer informational sessions that you can select in advance. It is helpful to go through and review the session outline before you arrive. Plan your day around your sessions to maximize your time at the event. If you need to register, do so as quickly as possible because the best sessions fill up quickly. Finding the best business shirts to outfit your team is critical to business success. EmbroidMe is the industry leader in printed and embroidered garments with over a decade of experience. Find an EmbroidMe Resource Center and outfit your team today.

  • January is National Blood Donor Month

    female doctorSupport the annual American Red Cross blood drive with promotional products from EmbroidMe.

    The holiday season is a reflection of gratitude by many Americans. This is the perfect time to highlight the importance of giving the gift of life.  January is National Blood Donor Month, and perpetuates the spirit of giving.

    Businesses can make valuable contributions to the American Red Cross nationwide blood drive by planning now to support this effort. EmbroidMe suggests planning a promotional marketing campaign that will spread goodwill throughout the holiday season and beyond.  All businesses can show their support and encourage clients and customers to give blood in January.

    The strategic use of promotional marketing tactics can raise awareness in the community and impact an important national cause.  A company-wide effort can be encouraged by distributing pens or notepads that have a timely message. "Give the Gift of Life, Support National Blood Donor Month - January 2015," along with the company's name and logo, shows commitment and promotes action.

    Customer service teams can wear nametags or buttons and give wristbands to customers, encouraging them to join the effort. Educational materials printed with locations and times for giving blood are helpful reminders customers can take home. With the company's logo, these align the business with the American Red Cross and local collection centers, creating a partnership in the minds of customers.

    The benefits of using promotional items to support this cause will establish awareness of the business linking it to a nationwide campaign - smart business for everyone. More importantly, the company can take pride in knowing it has made a difference in the lives of many individuals.

    "Make a New Year's resolution now to support National Blood Donor month in your community," said an Embroidme Representative. "Your local EmbroidMe Resource Center will assist in building your leadership with a valuable campaign."

    A simple donation of blood has a tremendous impact – it can save someone's life. Each pint of blood received by the Red Cross offers hope to someone in need. For more information about contributing in your city, visit www.redcross.org .

  • Branded Embroidered Lab Coats

    Whether for departmental identification purposes or client-facing branding, professionally embroidered lab coats from EmbroidMe provide a clean and classic look for staff, while effectively communicating the brand.

    There is a certain trust given by the public to people in lab coats; they are the doctors, engineers, and researchers we see as essential to a healthy standard of living.

    When you walk into a pharmacy, you are greeted by the pharmacist and assistants in their embroidered lab coats, proudly displaying their names, credentials and the name of the establishment. Should you have questions, you will know right away if you are addressing the appropriate person.

    In other sectors, like research and engineering, those lab coats make key people identifiable internally. The company name and logo will appear, along with the name and department of the person wearing the coat. Coats and personal identifiers can be color coded to improve efficiency in high-stress situations, for example on an oil and gas jobsite or in an emergency room. When every minute counts, being able to identify the right person quickly is essential.

    EmbroidMe, the world's largest retail embroidery franchise, is an industry leader in quality branding. Embroidered lab coats from EmbroidMe will be produced with utmost care and attention to detail, with the stitching designed to last through multiple washes and tough days on the job.

    Contact your nearest EmbroidMe Resource Center to find out more about custom embroidered lab coats for your staff.

  • Share Your Holiday Spirit with Edible Promotional Gifts

    logo cookiesWith the holiday season right around the corner, now is the time to plan and order gifts for your valuable clients. What better way to show the spirit of the season than with edible promotional gifts? The options with edible marketing are endless, providing you with the joy of selecting a gift youre sure your best customers will love. The gift of food lends a personal touch and shows that your company cares about its clients. Extravagance is acceptable the holidays are the time to indulge! Fine chocolates wrapped in a thank you message from your brand, or gourmet cookies and decadent brownies iced with your companys logo are irresistible. Arriving in a beautifully wrapped box, your gift will be welcomed by your clients office as a special treat. Fresh nuts are a great option for sharing they provide a protein packed treat among the decadence of holiday sweets and are enjoyed as a healthy snack that keeps your energy up. Consider individual bags of different varieties of nuts, tied with holiday bows and presented to the office in an antiqued, galvanized aluminum tub. Assorted coffees, coffee pods and gourmet teas also make a wonderful gift. They can be delivered in a pretty wooden box with your company name engraved, accented with a big red bow. Candy of every style makes great nibbling for your corporate customers. Presented in a clear acrylic jar, a gift of candy is a festive treat. Individual pieces of hard candy, like M&MS, can be imprinted with your logo. Popcorn in assorted flavors arriving in a big colorful tin makes a big statement. Remember, packaging is everything! The container that announces your gifts arrival is the perfect place for your holiday message, along with your companys logo and tagline. A well-conceived box, tin, basket or other vessel will be used to hold other items long after the edible gift is gone, perpetuating your companys name for months to come. Contact your local EmbroidMe Resource Center today. Our onsite specialists will walk you through our unique eight-step process to find the perfect holiday gifts to suit your style, within your budget.

  • EmbroidMe Offers Garment Printing: Number One in Decorated Apparel

    Need new uniforms, t-shirts, or canvas bags for your company? At EmbroidMe, we offer the best direct garment and screen printing services around. Our knowledgeable onsite specialists will assist you in designing and creating one-of-a-kind products that get the job done. Get creative! You can customize a logo, message or image just for your company. Garment printing is the number one service in decorating apparel, producing cool custom, and quality products.   Choose from our large selection of t-shirts, hats, totes, towels and more. Our ink jet technology is fast, and our water-based inks are eco-friendly, transforming a high quality image into a unique, wearable look. Garment printing is perfect for any school, team or company apparel program. With direct garment printing, the ink from an image fuses to the fabric without adding a textured layer on top, therefore, your apparel item maintains its original feel with comfortable results. Everyone will look their best at school, in the office or on the field in customized uniforms. Let us serve as an extension of your marketing team and help you establish your brand with customized apparel. Its a great way to advertise your company or organization, while creating unity and teamwork. Our garment printing technology is fast, convenient and effective. Contact your local Resource Center to discover the various ways we customize apparel. You will love the outcome.

  • December Is Identity Theft Prevention and Awareness Month

    Identity theft has become a worldwide pandemic. With the holiday season approaching, and an ever-growing number of purchases being made online, December has been named Identity Theft Prevention and Awareness Month.

    Scammers do not discriminate. If people are not wary, they can easily become victims. And victims quickly find themselves thousands of dollars in debt. To help raise awareness of this problem, EmbroidMe suggests planning a promotional marketing campaign that will spread the message that identity theft is preventable.

    Such an initiative can help prevent the anguish that victims of identity theft suffer through the strategic use of promotional marketing. A company effort can be encouraged by using and distributing pens or notepads that have a timely message. "Fight Phishing! Protect Yourself from Internet Identity Theft," along with a company's name and logo shows care and promotes awareness about this serious issue.

    The benefits of using promotional items to support this cause go way beyond the obvious perks of branding and marketing; a business can leverage these items to reassure its customers that their identities are secure, and others are exposed to the concept of identity theft prevention through its simple message.

    Throughout the month of December, customer service teams should be outfitted with buttons, nametags or wristbands to support the cause. Information or customer service departments can make educational material available to customers offering helpful tips on how to be wary and protect themselves. EmbroidMe suggests RFID security sleeves, checkbook covers or passport holders as appropriate reminders for customers to be aware of identity theft crisis.

    "December is just around the corner. Now is the time for companies to plan how they will promote identity Theft Prevention and Awareness Month," said an Embroidme Representative. "EmbroidMe's onsite specialists can recommend many advantageous ways to support this important national campaign."

  • The Art of Screen Printing

    Have you ever wondered about the intricate art of screen printing? At EmbroidMe, we pride ourselves on our high-quality screen printing services. Our experienced specialists have the creativity, knowledge and professional skills to provide you with the best screen printing techniques for your project. From stylish t-shirts to comfortable hoodies, your name, logo or image will come to life on the fabric of your choice. Step 1: Choose a Design and Product EmbroidMes onsite specialists work as an extension of your marketing team, and are ready to help you design and create the best look for your project. You can choose from a wide variety of typefaces, colors and patterns or create your own image for custom screen printing. You are only limited by your imagination! Step 2: Prepping Screen printing is affordable and ideal for bulk orders. Prepping for screen printing involves creating a mesh screen containing your design inside a wooden frame. The mesh screen must then be washed and coated with a special emulsion and air dried before the printing begins. Step 3: The Process Once your design is prepared for printing, the experts at EmbroidMe will position the mesh-screen frame on the product youve chosen. When your design and product are positioned, tape will be applied to mask any unwanted light exposure during the screen printing process. When the screen, details and tape are aligned, one by one the ink colors will be applied. How long the ink takes to be applied and dried depends on the number of colors and size of your desired detailing. The mesh-screen frame will then be heated so that the ink will cure, giving it a raised and glossy effect. The intricate printing process takes a steady hand and plenty of patience to make it just right. Step 4: Enjoy! Once your new screen-printed product is heated and dried, it is yours to take home, enjoy and cherish! At EmbroidMe, well encourage you to be a part of the process by designing and creating your own custom product. From t-shirts to glassware we can help you create the perfect, personalized item for your company, family or organization. Contact your local Resource Center today to learn more about our screen printing process.

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