EmbroidMe's steady franchise expansion continued in 2008, an important factor behind the company's 12% growth.
2008 Results: Sales were up primarily due to continued growth in same-store sales and the opening of new locations, says EmbroidMe President Mark Johnson.
New in 2008: "We continue to take advantage of the newest technologies with our new online catalog, new online design capabilities and by driving traffic to our stores through our search engine optimization campaigns," Johnson says. In addition, the company's ad fund successfully utilized database marketing to prospect for incremental business.
Personnel Changes: Johnson was named president of EmbroidMe in January, 2008. Steve Seltzer was named director of marketing, Mary Mills brand marketing manager and Christine Marion e-marketing manager.
Top Challenges: Continued growth in a "nervous economy" remains the top challenge, Johnson says. Outlook for 2009: "We are very encouraged so far for the balance of the year after a relatively slow first quarter," Johnson says. "Our stores seem to be growing again and the feedback from our franchise owners is very positive about the second half of the year."