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Create A Buzz

WEST PALM BEACH, FL- An intuitive organizer in charge of the company's upcoming trade show will realize that the key to success will be driving traffic to the booth. Creating "buzz" on the trade show floor is pivotal to drawing attention away from the competition and increasing meaningful traffic into the company's exhibit area. The more booth visitors exposed to the products and sales message, the greater the prospect pool that the show sales team has in which to pre-qualify leads and generate sales. Trade shows are one of the best ways to get in front of customers and prospects, and providing unique giveaways will quickly get the word out to visitors to drop by the booth.

Aside from the hype that can be generated through a creative giveaway to drive traffic to the booth, the items themselves also spread the word about the product or service being offered. They are a great way to establish or enhance the company's brand identity and serve to establish a bond of goodwill and create a positive image. Of course, the trick is to select the right item -- one that grabs attention and also delivers the proper image for the product or service.

How does one select the proper item? Cost-efficiency is an important consideration. To find the balance between staying within the allotted budget and finding the right item to generate buzz and deliver the proper image, an experienced vendor such as EmbroidMe should be consulted. A low-quality product may send out the wrong brand message. EmbroidMe specializes in helping businesses manage and market their brands at trade shows through custom embroidery, screen printing and offers a wide variety of promotional products. EmbroidMe offers not only expertise, quality and affordability, but with more than 800,000 items to choose from, you will find that unique and "buzz" item that will be the hit of the show.

About EmbroidMe: With hundreds of retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing, as well as promotional products, to both the private and commercial segments of the business community. To locate the store nearest you, visit:

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