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Build Loyal Customers to Build Your Business

silhouettesApril is International Customer Loyalty Month, but every month of the year should hold the same title. Sales training guru, Jeffrey Gitomer, says it best Customer satisfaction is worthless. Customer loyalty is priceless. Think about it. Would you rather have a satisfied customer or a loyal customer? Loyal customers are your brand advocates. Theyll refer your company to their friends, colleagues and business associates whenever they have the chance. Theyll tell people about the caring, individualized service, high-quality products and overall experience of making a purchase at your company. How do you create that Customer-Is-King experience at your business? Its not rocket science its just the little things:

  • Random Acts of Kindness, aka smiling and showing you care about each individual. A small touch of kindness can brighten someones day, and theyll remember you for it.
  • Ask customers questions. Ask their opinion about a new product at your business or an idea youre entertaining. Ask what your business can do better. Ask about their kids or recent vacation and show interest in the answers. Engage your customers.
  • Learn and remember their names. If you are fortunate enough to have customers who visit your business often, get to know them on a deeper level. They will love being an insider and will tout your business praises.
  • After the sale, a follow up call or thank you note shows you care. A birthday card or greeting is an unexpected, personal touch.

When you have loyal customers, you have an army of brand ambassadors spreading goodwill about your business. Reward them with a gift that they will proudly use in public. Your brand logo, tastefully and prominently displayed on a pen, polo shirt, messenger bag or travel mug, will be used and visible for months. EmbroidMe specialists have the ideas, training and skills to help you bring your customer experience to a new level. Allow us to be an extension of your marketing department with unique, quality, branded items for your business.

Revolve your world around the customer, and more customers will revolve around you. ~ Heather Williams