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Brand Promotion and Fundraising Go Together Well With EmbroidMe

WEST PALM BEACH, FL -- (Marketwire) -- 02/10/11 -- In these tough economic times, fundraising for many organizations can be a daunting task. Many people will no longer donate cash without getting something of value back in return. Although there are many choices of goods or services (cookies, car washes, etc.) that can encourage contributions, new donors are attracted by durable, usable items that they might otherwise have purchased at a store. EmbroidMe, Inc., the world's largest embroidery and screen printing franchise, helps businesses create memorable promotional items that will be perceived as a value to those who contribute. As an added benefit, organizations can offer durable items that also promote their cause and themselves. Pens, mugs, t-shirts, golf balls and tools that carry the organization's logo are excellent fundraiser items that not only supply a value for the donation but extend the brand image of the company as well. Apparel is an especially useful fundraising item. T-shirts for a charity run or walk, bowling shirts for bowl-a-thons, and of course, hats of all descriptions can be used at events to promote the brand and offers a value. Companies can derive added benefit by teaming up their logos with that of the charities they are sponsoring. And, with textiles lasting longer, the brand image will be associated with the company's goodwill for many years. Schools can raise some quick cash by offering small inexpensive items with the school's mascot or logo. Most people can afford to purchase sports bottles, ID lanyards, spirit sticks and cups or mugs in team colors to show their school spirit. Candy sales are another great way for schools to raise money. The cost per unit is small, so they make perfect giveaways or low-cost sale items. Supporting a worthy cause gives the donor a sense of satisfaction. Promotional items with the organization's logo given to contributors reinforce that feeling, and most people will keep and use those items as a remembrance of their generosity. About EmbroidMe: With hundreds of stores worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community. To locate the store nearest you, visit: www.embroidme.com.