Tradeshows are a perfect way to market your company to a wide audience. However, with their many benefits, tradeshows can be major undertaking and require a lot of time and effort to prepare for. With the many factors that go into planning and executing an impressive exhibit, following these three simple tips will have you better prepared for your next tradeshow.
Strategize a Timeline
Early planning and outlining a to-do list is important in preparing you and your team for the tradeshow. Start early and outline what needs to be completed well before the event, and allocate your budget accordingly. This will be helpful in case you find that you are in need of a new booth design or presentation and marketing tools, which can take some time to develop. Aspects such as hotel rooms and travel arrangements should also be done well in advance for a less stressful tradeshow. For an all-inclusive nine month out timeline on planning your next tradeshow, click here.
Pay Attention to Your Audience
Pay attention to the specific target audience at this upcoming tradeshow, and plan your presence accordingly. By figuring out exactly what type of consumer you want to target, you are better able to make concrete marketing objectives and goals for the tradeshow. With a clearly identified target audience, you are able to more effectively plan and prepare your exhibit graphics and promotional products that will make the best impact.
Never Run Out of Promotional Products
Make sure you are well stocked with promotional products well before your tradeshow deadline. Everyone loves free swag, and products that are memorable, useful and relevant will resonate with your target audience. Be sure to have a surplus of promotional products and always have them in plain view at your exhibit for consumers to grab. Even if people passing by do not pick up any other type of information besides swag, you are still leaving a lasting impression by reminding them of your brand for some time to come.
Contact EmbroidMe to Prepare for Your Next Tradeshow
For guidance putting on your next tradeshow, contact the specialists at EmbroidMe. EmbroidMe is the world’s largest embroidery franchise with knowledgeable consultants ready to help identify your target audience and decided on the best promotional products for representing your brand. For a lasting impression at your next tradeshow, call (877) 877-0234 or visit your local EmbroidMe resource center.