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12-Month Promotional Products Checklist

12-Month Promotional Products Checklist

Prepare your marketing and promotional products campaign well in advance to take full advantage of holidays and seasonal opportunities year round. Creating a checklist for executing your promotional products strategy will organize your operations by helping your staff prepare for events, make orders and stick to a schedule. Below, we offer a 12-month guide with tips on incorporating annual events into your promotional products campaign.

January

The start of the New Year brings many health and fitness resolutions to the forefront that your company can consider branding. Fitness trackers, shaker bottles and sweat-wicking workout attire are promotional items to include in your January checklist. For more promotional products that will help your employees and clients keep their New Year’s resolutions, see our list by clicking here.

February

Nationally known as Black History and American Heart Month, your company can relay strong messages with promotional products throughout February. Inspire and celebrate African-American achievement with branded clothing, hats and bags that clearly display your company’s commitment to honoring those who made a difference. Customize health and wellness products to express your care and concern for raising awareness on the importance of heart health. Also, show your admiration with Valentine’s Day gifts like candy packages or customized teddy bears.

March

For the first day of spring, customize a promotional flower pot or gardening tools. Your company can celebrate the luck of the Irish on St. Patrick’s Day with customized green shamrock items and stadium cups. Don’t forget about your collegiate basketball fans during March Madness. Make sure you are including some basketball promotional items in your giveaways for bracket-wielding fans.

April

April kicks off with the Easter holiday, which your business can honor with branded bunny stuffed animals and unique Easter egg candy baskets. Go green during April and celebrate Earth Day with eco-friendly promotional products. Promote green awareness and educate others on environmental issues through customized reusable shopping bags, recycled notebooks, mini potted plans and other environmentally conscious promotional products.

May

With the official start of the season, your business can help inspire spring cleaning in the workplace through branded organizational tools such as report folders, binders, portfolios and calendars. May kicks off baseball season, which means branded uniforms for youth and adult leagues and promotional items for their fans to use while rooting them on. Furthermore, don’t forget to celebrate Cinco de Mayo with festive promotional products, such as custom sombreros, and honor Mother’s Day with a high-quality embroidered tote bag.

June

As temperatures rise, give away summertime promotional items people will be sure to use such as beach chairs, lounge towels, sunglasses and beach bags. Many graduation ceremonies take place during June, and your business can show grads they are appreciated through personalized plaques and custom electronic accessories. For Father’s Day, show the Dads you care with a custom barbeque set.

July

Get ready for company and family cookouts, fireworks and patriotic events surrounding the 4th of July. Design promotional products that will express American pride on Independence Day and the rest of the year.

August

Since August can be excruciatingly hot, customize promotional products that will help beat the summer heat. It is also back to school season, so be prepared to provide students the custom items they need for a successful semester.

September

Football season is in full swing come September, and your company can get in on the end zone action by customizing promotional products football fans can take to the game. Clients and employees will appreciate branded items such as seat cushions, coolers, blankets and custom football jerseys that show their team spirit.

October

Get your business noticed by clients and trick-or-treaters with Halloween-themed promotional products such as custom candy bags and safety reflective items. Your business can also help raise awareness for Breast Cancer Awareness Month with pink promotional products for customers or employees participating in walks, runs and other breast cancer fundraisers.

November

In the spirit of giving, express gratitude to your clients and employees during the Thanksgiving holiday. Tokens of gratitude such as organization tools for office staff and customized bottle openers to help clients celebrate will keep your brand in their thoughts. Honor those who serve our country for Veterans Day with custom red, white and blue promotional products such as flag pins, camouflage hats and bandanas.

December

Holiday season is in full season come December, and your company has many opportunities for getting greater brand exposure while extending good faith to clients and staff. Promotional travel items come in handy during the holiday season as your clients and staff venture to corporate events or to see loved ones. Gifts such as customized food baskets or personalized stationery sets for employees make unique promotional gifts to spread holiday cheer.

Check Off All Your Promotional Product Needs with the Help of EmbroidMe

With this 12-month promotional products checklist, your company can look ahead and strategically plan out your promotional marketing campaign for perfect timing. EmbroidMe, a leader in the promotional products industry, has hundreds of local resource centers with specialists ready to help map out your promotional products checklist. Our specialists will work with your business to create unique promotional products that will deliver your brand message and grant you greater exposure. Call (877) 877-0234 today to find your nearest EmbroidMe resource center.