For those in the southern hemisphere, Christmas in July is as close as they can get to a winter-time holiday since the seasons are reversed. While this is an opportunity for people to experience a traditional white Christmas, businesses in the northern hemisphere have jumped on the band wagon as a chance to promote sales. Since there are no major holidays during this time, why not use this opportunity to advance your marketing strategy and unite with customers by running a Christmas in July promotion? All types of businesses can profit from holiday marketing promotions because they give customers another reason to buy. In the spirit of giving, here are some reasons why your business should take advantage of a Christmas in July promotion this summer. Continue reading →

Creating a logo design that stands the test of time is one of the most crucial elements of your brand. A strong logo that is easy to understand and recognize will greatly help in your branding strategy. Before putting pen to paper, consider these five tips for creating a logo design that will grow with your company. Continue reading →

The History of Promotional Products Goes Way Back

When you see a branded t-shirt or a pen with a brand’s name on it, you probably don’t think about why they exist or where they came from, but rather the brand itself. This is why promotional products are such an effective marketing tool, and in fact, have been for hundreds of years. The history of promotional products dates almost as far back as the beginning of the United States. Read on to learn more about the history of promotional products and how it got to be the $20 billion a year industry that it is today. Continue reading →

Studies show it costs a lot more money to gain a new customer versus retaining an existing one. Along with a marketing plan to get more customers in your doors, you should also integrate a loyalty perks program that rewards and encourages longer lasting relationships with your current customers. From airlines to restaurants, clothing brands and everywhere in between, companies across many industries are finding value in offering customer loyalty perks. EmbroidMe explains some of the motivating factors as to why your company would greatly benefit from investing in a customer loyalty perks program. Continue reading →

Top Ten Promotional Products for Today’s Consumer

Promotional products make up a $20 billion a year industry, proving that they are a top choice for brands looking to extend their reach. With so many options to choose from, it can be overwhelming for businesses and organizations to decide on the perfect promotional items to market their brands. Below is a list of the top ten promotional products for just about any brand in today’s marketplace. Continue reading →

The classic t-shirt is a staple in the closets of men, women and children across the globe. Many entrepreneurs looking for their next endeavor consider starting a t-shirt business because it can be inexpensive to start with a high return on investment. Starting a t-shirt business not only requires great business skills, but also a high level of creativity and dedication. Here are some tips from EmbroidMe if you are thinking of starting your own t-shirt business. Continue reading →

Inspiration and Tips for the Upcoming Tradeshow Season

Unique products and a creative booth are what make your organization stand out during tradeshow season. With so many other businesses and organizations at the tradeshow, you want to make sure you differentiate your booth from the countless others. This means staying on top of industry trends and creative promotional marketing tactics. Below are some ideas that you can use to make this tradeshow season the best one yet for your organization. Continue reading →

Back to School Means Showing Your School’s Pride

After a summer break that often feels like it has flown by, it can be difficult to get your students into the spirit of going back to school. Customized items and apparel can help your school get ready for the back to school season and show school spirit all year long. Start the next school year off right with customized promotional products and branded apparel that will make all the difference. Below are some ways to make your school stand out, and get students and staff pumped up to go back to school. Continue reading →

If your company is looking to achieve a sophisticated and sleek brand image with custom apparel, EmbroidMe offers customers a choice of embroidery or screen printing. Choosing between embroidery and screen printing for specific promotional pieces and custom apparel requires a knowledgeable specialist. Here are the differences of embroidery versus screen printing and some insight on when to use one service over the other. Continue reading →

With the first quarter in the books, it’s the perfect time to check your progress and see if you are on track to achieve your marketing goals for the year. Take the opportunity to review your sales and marketing metrics and strategize ways to boost your efforts for a strong year-end finish. Here are some tips to help evaluate your progress and reach your marketing goals.  Continue reading →