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Advantages of a Winning Trade Show Booth Strategy

Trade shows present a great opportunity to generate and cultivate new business leads as well as establish relationships with other retailers, vendors and media representatives.

Your company’s trade show display must speak to the audience and stand out among the many exhibitors to leave a lasting impression. As the industry leader in promotional products, EmbroidMe of Dodge City / Garden City, KS offers a wealth of marketing solutions perfect for trade shows.

Realizing the Impact of Promotional Products

According to a Promotional Products Association International survey, 48 percent of people attending trade shows indicated that they would like to leave the event with more promotional products. Thirty-eight percent of people agree that these promotional products serve as a great reminder of the advertiser. EmbroidMe offers more than 800,000 products that allow you to create an impressive tradeshow display with branded items as memorable giveaways.

Why Trade Show Displays

Trade show displays accomplish several things:

  • Provide exposure and recognition of your company’s brand
  • Stand out amongst many other booths in the exhibit hall
  • Make a lasting impression on prospective contacts

When you partner with EmbroidMe, we’ll use our unique eight-step process to determine the best way to align your company’s brand with attractive display materials, such as banners and table covers, and supporting giveaway products. The goal of the display is for your company to be remembered after the visitor has returned to their everyday lives. Promotional products such as pens, caps, and notepads will keep your company name in front of your prospects and customers for months to come.

A well-planned tradeshow display will offer many benefits:

  • Increases exposure of your brand
  • Increases the number of leads and prospects
  • Draws attention to a booth not located in the main traffic area
  • Builds excitement for a new product or service
  • Tests the reception of new products and services

EmbroidMe consultants will work with you to identify your goals and create a winning strategy for your trade show exhibit. Count on EmbroidMe to be your experienced partner for your next event.